The Rise of Snackable Videos: Key Short-Form Video Statistics and Trends You Should Know

Short-form video statistics show that very soon, short-form video content will account for 90% of internet traffic!

A short-form video is a brief, easy-to-consume video content that typically lasts between a few seconds and a few minutes. Marketers generally define short-form videos as those under 60 seconds, with the optimal length between 31 and 60 seconds.

The rise of social media platforms and the decrease in the average human attention span have made short-form video a popular format for content creators, businesses, and everyday users.

Short-form videos effectively capture attention, convey information concisely, and increase engagement across various platforms. They offer a versatile way to entertain, educate, or market, making it crucial for every marketer or business owner.

The advent of social media platforms such as TikTok, Instagram Reels, Facebook Stories, and YouTube Shorts has made the creation of short-form videos more than just a trend. Multiple businesses across different industries have leveraged its use to foster a sense of community for their brands.

This article will examine some statistical facts about why short-form videos have proven effective in this age.

Key Short-Form Video Statistics (Editor’s Top Picks)

• 83% of people would rather watch a video to learn or get information than use other formats.
• 35% of people cite video length as the second most influential factor in their decision-making. 
• 50% of viewers prefer very short videos, 30 seconds or less, when learning about general topics like a product.
• 35% of video viewers agreed that high-quality, easy-to-hear audio narration is a key factor in keeping them engaged with a video.
• The global short video platforms market is projected to be worth USD 53.48 billion in 2025 and is expected to grow to USD 106.22 billion by 2032.
• The presence of short-form videos in search results has increased by 183% over the past two years.
• Audiences will watch at least 50% of your video on average for videos that last up to five minutes.
• Over 75% of U.S. adults spend up to two hours daily consuming short-form digital video content.
• The content formats that deliver the highest ROI are short-form videos (21%), images (19%), and live-streamed videos (16%).
• The average per-user spending on short-form videos is also expected to rise significantly, from $16.5 in 2023 to $23.6 by 2028.

General Short-form Video Statistics

1. More than 40% of businesses produce at least one video each week, with mid-sized companies averaging around three videos weekly. (source)

2. In 2023, 63% of companies produced videos internally. By 2024, the figure had risen to 71%. (source)

3. Last year, just 18% of professionals used AI for video creation. That number has now more than doubled to 41%, with an additional 19% intending to adopt it soon. (source)

4. 83% of people would rather watch a video to learn or get information than use other formats. (source)

5. 66% of surveyed respondents watch instructional or informational videos at least once a week. The most common viewing frequency is 2–4 times per week, while some watch 10 or more video sessions each week. (source)

6. The importance of video length grew significantly, with 35% of people now citing it as the second most influential factor in their decision-making—up from 25%. (source)

7. 50% of viewers prefer very short videos, 30 seconds or less, when learning about general topics like a product. (source)

8. 35% of video viewers agreed that high-quality, easy-to-hear audio narration is a key factor in keeping them engaged with a video. (source)

9. 75% of respondents said they are either very receptive or somewhat receptive to watching instructional or informational videos made using artificial intelligence. (source)

10. The global short video platforms market is projected to be worth USD 53.48 billion in 2025 and is expected to grow to USD 106.22 billion by 2032, with a compound annual growth rate (CAGR) of 10.3% over that period. (source)

11. As of Q3 2024, music videos had the highest weekly reach among video categories, with nearly 50% of global internet users watching them. Video remains one of the most popular online formats, from education to product reviews. (source)

12. Over 35% of female internet users aged 16–24 watched vlogs. Globally, women were more likely than men to view this format. Vlogs reached about 23.4% of users worldwide. (source)

13. The Philippines had the highest global vlog reach, with over 48% of internet users watching vlogs weekly. Morocco ranked second, with nearly 35% reporting weekly vlog viewership. (source)

14. Short-form videos are 2.5 times more compelling to consumers than long-form material. 

Social media platforms like TikTok, Instagram, and YouTube have experienced rapid expansion, with TikTok users frequently making purchases after encountering a brand on the app. (source)

15. Videos lasting less than 90 seconds retain 50% of their viewers. (source)

16. A significant portion (36%) of marketers believe that the ideal length for a marketing video is one to three minutes. (source)

17. According to 64% of marketers, the preferred duration for short-form marketing videos ranges from 20 to 60 seconds. (source) 

18. Positive human interactions in videos can boost response rates by 40%, and videos that convey their message within the first three seconds see a 13% increase in breakthrough metrics. (source)

19. Short-form videos are expected to experience significant growth in 2024, with 67% of social media marketers planning to increase investment in this format over others. (source)

Short Form Video Usage and Performance Statistics

20. Video thumbnails now appear in 30% of all organic search results—a 72% increase since 2023. (source)

21. The presence of short-form videos in search results has increased by 183% over the past two years. (source)

22. Overall video engagement has declined by 7% since 2023—the steepest drop in four years. Videos lasting 3 to 5 minutes saw the largest decrease at 10%, while those over 30 minutes fell by roughly 3%. (source)

23. How-to videos hold viewers’ attention better than any other type. This trend applies across all lengths, but is most notable in videos under five minutes, where viewers watch over two-thirds of the content. (source)

24. 61% of video consumers view videos on YouTube or other public video platforms. Corporate video communication also frequently takes place through online courses, internal networks, and learning management systems. (source)

25. Every second is crucial in video content. Audiences will watch at least 50% of your video on average for videos that last up to five minutes. (source)

26. Extended long-form videos exceeding 30 minutes tend to experience lower engagement rates. However, they do attract high-quality leads. (source)

27. After five minutes, video engagement declines steadily. (source)

Videos spanning five to 30 minutes, maintaining an average engagement rate of 38%.

28. Videos ranging from 30 to 60 minutes maintain an average engagement rate of 26%. (source) 

29. During a survey, 85% of U.S. internet users watched online video content on any device. (source)

30. Over 75% of U.S. adults spend up to two hours daily consuming short-form digital video content. (source)

Short Form Video Advertising Statistics

31. According to marketers, the content formats that deliver the highest ROI are short-form videos (21%), images (19%), and live-streamed videos (16%). These are also the top areas where they plan to increase investment in 2025. (source)

32. 33% of social media marketers expect to increase their focus on short-form videos. (source)

33. 75% of marketing professionals’ largest clients placed video ads on TikTok, followed by Instagram Reels, with 70% placing their video ads there. (source)

However, about 13% of marketers did not use online ads on short video platforms.

34. 71% of video marketers believe short-form videos provide the highest ROI, followed by long-form videos (22%) and live videos (6%). (source)

35. Short-form video platforms in India are projected to generate $10 billion in revenue by 2030. (source)

36. In 2024, 53% of marketers intend to increase their investment in short-form content, while 38% will maintain their current investment levels. (source)

Short Form Video Ad Spending Statistics by Region

37. 17% of surveyed marketing professionals reported allocating 11–20% of their marketing budgets to video, while 2% said they dedicated between 91–100% of their budgets to video content. (source)

38. Global spending on short-form video ads will grow by an average of $11 billion per year, reaching $145.8 billion in 2028. This represents a massive 65% increase in five years. (source)

39. The average per-user spending on short-form videos will also rise significantly, from $16.5 in 2023 to $23.6 by 2028. (source)

40. In 2028, short-form videos are expected to account for 60% of all digital video advertising spending. (source)

Short Form Video Platform Statistics

41. Short-form videos, including TikTok, Instagram Reels, and YouTube Shorts, constitute the primary video format leveraged by 58% of marketers. (source)

42. In Q1 2024, TikTok had the most viewers, leading with an average of 18,173 views per video. Instagram Reels followed with 16,152, Facebook Reels ranked third, and YouTube Shorts had the lowest average at around 650 views. (source)

43. In 2024, TikTok was the most downloaded video app globally with 875.6 million installs. YouTube followed with 165.2 million, and Netflix ranked third at 164.8 million. (source)

44. As of Q3 2024, 91.9% of global internet users streamed video monthly. Usage was highest in Chile and the Philippines (98.1%), followed by Greece and Mexico (97.8%), and South Africa (97.5%). In contrast, only 70.7% of users in Japan streamed video monthly. (source)

45. Global users spend over 27 hours per month on the YouTube mobile app. South Korea has the highest usage at around 43 hours and 26 minutes, while Switzerland has the lowest at under 10 hours. In the U.S., users averaged 24.43 hours per month. (source)

46. YouTube was the leading social video platform in the U.S., with about 211 million viewers. Facebook ranked second, followed by Instagram with around 143 million monthly users, and TikTok with an estimated 112 million. (source) 

47. In a South Korean survey, 93% of respondents said they mostly encountered short-form content on YouTube Shorts, surpassing Instagram Reels and TikTok. (source) 

48. Among U.S. users, TikTok is the most used social media platform for short-form videos, with approximately 40% of people, followed by YouTube Shorts (23%) and Instagram Reels (3%). (source)

49. In 2022, Instagram Reels collected over 3.7 billion actions in the United Kingdom, followed by TikTok with 2 billion actions, and YouTube Shorts with 116 million likes. (source)

50. In Vietnam, TikTok dominated as the go-to platform for watching short videos among Gen Z internet users, with 59% preferring it, while 21% opted for Facebook, according to a Q2 2024 survey by Decision Lab. (source)

Latest Short Form Video Trends

As short-form video is the top format marketers will use in 2026, these are the latest trends to look out for and incorporate into your marketing strategy. 

User-Generated Content 

User-Generated Content (UGC) is emerging as one of the most powerful forces in short-form video marketing. In 2025, UGC is outperforming traditional brand content by wide margins, with over 50% of video engagement on platforms like TikTok, Reels, and Shorts coming from everyday users. 

This increase is driven by a growing demand for authenticity. Consumers trust real people more than polished ads, with 79% saying UGC influences their purchase decisions. 

The casual, relatable nature of short-form formats makes it easier than ever for users to create and share quick reviews, tutorials, and moments that feel genuine.

Interactive UGC campaigns, like hashtag challenges, polls, and branded filters, are going viral by inviting viewers to participate. 

The next evolution of UGC is deeply tied to e-commerce and performance marketing. Brands are embedding UGC directly into product pages and shoppable video formats, giving potential buyers real-world proof from real people. 

As a result, short-form UGC video is now a high-performing, low-cost content strategy that builds trust, fuels engagement, and drives conversions. In 2026, the brands that succeed will be the ones that make their audiences co-creators.

Video Podcast Clips

Video podcast clips, which are short, edited highlights from longer podcast shows, are quickly becoming one of the most powerful tools in short-form marketing. 

Platforms like TikTok, Instagram Reels, and especially YouTube Shorts are fueling this surge, turning vodcast snippets into viral content. 

There are reports of dramatic organic growth from clip posts, with even basic editing yielding thousands of views and new followers. For many podcasters, posting just one clip a day has led to measurable audience expansion and increased listenership.

Thanks to YouTube, visual podcasts, also known as vlogs or vodcasts, are becoming increasingly mainstream. Major media players and individual creators alike are packaging episodes in video form to meet the rising expectations of viewers for visual engagement and discoverability. 

Creators are also embracing clip repurposing tools and AI editing platforms, which streamline the process of transforming long episodes into multiple bite-sized highlights. 

Brands and creators leveraging them are turning passive listeners into active fans, earning higher visibility, more subscribers, and growing communities through short-form storytelling. 

Event Livestreams

In 2025, live commerce, also known as livestream shopping, is emerging as a dominant format. Brands and influencers host interactive sessions where viewers can ask questions, see product demonstrations, and make purchases directly in-stream, all on platforms like TikTok Shop, Instagram Live, and Amazon Live. 

These events convert, with audience conversion rates up to ten times higher than typical e-commerce interactions

Behind this push is a combination of social commerce growth and real-time consumer demand. For younger shoppers, especially, live streams blend entertainment, personalization, and a scarcity-driven sense of urgency. 

In the U.S., 22% of adults have already purchased via live commerce, while platforms like Whatnot generated over \$3 billion in sales in 2024 alone. 

In Asia, livestream shopping already accounts for over 25% of e-commerce sales. It has become a staple across major markets, including China, Southeast Asia, and Thailand, shaping marketing strategies across various verticals.

Final Thoughts on Short-Form Video Statistics

The short-form video statistics presented in this article demonstrate the significant impact of brief, engaging video content on modern audiences. 

Short-form videos have become an essential tool for content creators, businesses, and users. 

As the digital landscape continues to evolve, short-form video will remain a vital component of any successful content strategy. 

By embracing this format and leveraging the insights gained from these statistics, you can harness the power of short-form videos to captivate, inspire, and influence your target audience like never before. 

As the numbers show, the future of video is undoubtedly short-form – and it’s time to take notice. 

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