94 Must-Know Marketing Job Stats for 2026: Salaries, Demand & Trends

If you’re looking for a career that’s always evolving and full of opportunities, marketing might just be the field for you. 

In today’s digital world, every business needs to have a strong online presence and connect with customers creatively. That’s where marketing professionals come in. They use their skills in social media, content creation, data analysis, and more to help companies grow and succeed. 

The good news is that the marketing industry is booming. Recent marketing jobs statistics show that marketing jobs are expected to grow by 10% from 2020 to 2030. That means many new positions are opening for talented, skilled marketers. It’s pretty exciting stuff.

This article will delve deeper into the latest data and statistics on marketing jobs. You’ll get the inside scoop on typical salary ranges and the most in-demand skills employers seek.  

Key Marketing Job Statistics (Editor’s Top Picks)

• Marketing managers earned a median of $161,030 in 2024, with top earners making over $239,200.
• Demand for marketing professionals with AI skills rose 45%, especially in automation, analytics, and personalization.
• The professional and business services sector added 74,000 marketing-related jobs in January 2024.
• 66.5% of U.S. content marketers struggle with SEO and content resource allocation; 41.9% lack skilled writers.
• 93% of UK marketing employers face skills shortages, with 74% planning to hire in 2026.
• Female marketers earn 17.8% less than men, minorities 13.3% less, and working-class marketers 15.3% less than their peers.
• 60% of marketing job openings require proficiency in at least one data tool like GA4 or SQL.
• U.S. advertising, PR, and related services employed 504,600+ people in December 2023.
• 55% of marketers consider changing careers for better pay or benefits.
• 46% of UK companies outsource marketing, more common in B2B (50%) than B2C (41%).

General Marketing Jobs Statistics 

1. The professional and business services sector, which includes marketing jobs, saw a significant increase of 74,000 new jobs in January 2024, exceeding the 2023 monthly average. (source)

2. CEOs prioritizing marketing in their growth strategy are twice as likely to achieve over 5% annual growth as their peers. (source)

3. Marketing Managers are considered the top choice (#1) in the Best Sales and Marketing Jobs ranking. (source)

4. The demand for Executive Creative Directors is expected to grow by 3% until 2032, creating about 311,600 job openings annually. (source)

5. Market research manager employment is projected to grow by 13%, generating 94,600 annual job openings until 2032. (source)

6. Customer service and digital marketing were the most sought-after marketing jobs worldwide, with over 66,900 and 57,800 average monthly searches, respectively. Project management followed with 54,700 searches, and text-related jobs like copywriting and content writing saw 32,000-51,000 searches. (source)

7. The project management marketing sector is expected to grow by 6%, resulting in 34,000 annual job openings until 2032. (source)

8. Marketing managers held about 434,000 jobs in 2024. (source)

9. According to the Bureau of Labor Statistics, there were over 504,600 jobs in advertising, PR, and related services in December 2023, which is an all-time high. (source)

10. Over 405,911 marketing specialists are currently employed in the US. (source)

11. Marketing specialists are 48% more likely to work at public companies than at private companies. (source) 

12. 86% of marketing managers work full-time, while 14% work part-time. (source) 

13. 81% of UK businesses plan to recruit for marketing positions in the next 12 months, compared to 67% of businesses last year. (source)

Marketing Jobs Requirements and Skills

14. When recruiting, 72% of employers are willing to hire candidates who don’t have all the required skills, planning to train them on the job. Marketing professionals prefer this support to come in the form of employer-funded external courses (52%), structured career development with skill-building milestones (32%), and access to online learning platforms (27%). (source)

15. Among UK marketers, about 25% considered social media marketing to be the most overrated skill, while 20% ranked artificial intelligence second. (source)

16. Of over 3,000 UK marketers surveyed, the primary skills shortage in marketing teams was in data and analytics, while 19.6% highlighted a lack of performance marketing skills as the next most significant gap. (source)

17. Among UK marketers, about 33% felt that data analysis was the most undervalued marketing skill, while 16% viewed advertising and marketing technology (AdTech and MarTech) skills as the most undervalued. (source)

18. Currently, 60% of marketing job openings require candidates to be skilled in at least one data tool, like GA4 or SQL. (source)

19. There has been a 45% rise in demand for marketing professionals with AI skills, particularly in automation, analytics, and personalization. (source) 

20. Most Fortune 250 CEOs don’t have a marketing background. Only about 10% of them have experience in marketing, and merely 4% have served in roles similar to Chief Marketing Officers (CMOs). In contrast, over 70% of Fortune 100 CEOs come from operations or finance backgrounds. (source) 

21. The main educational levels attained by marketing managers were Bachelor’s Degree (319,554 people), Graduate Degree (133,883 people), and Some College (51,799 people). (source) 

22. The most common majors for marketing managers in 2022 were Business (158,152 people), Communications (77,186 people), and Social Sciences (37,196 people). (source) 

23. 34.5% of marketing jobs in China require a technical degree, 21.8% an undergraduate degree, and 0.1% a master’s degree. (source) 

24. In China, 24.9% of marketing jobs require 1-3 years of experience, and 13% require 3-5 years. (source)

Marketing Jobs Demographics

25. A survey of over 3,500 UK marketers highlighted several industry pay inequalities. Full-time female marketers earned, on average, 17.8% less than men, marketers from ethnic minorities earned 13.3% less than white colleagues, and those from working-class backgrounds earned 15.3% less than peers from upper-class backgrounds. (source)

26. According to Zippia, 47.8% of marketers are women, and 52.2% are men. And there are up to 4,646 currently employed in the U.S. (source)

27. The most common ethnicity of marketers is White (66.9%), with Hispanic or Latino being the next largest group (12.8%), followed by Asian (9.7%), and Black or African American (5.4%). (source) 

28. 64.5% of marketing specialists are women, and 35.5% are men. (source) 

29. The average age of a marketing specialist is 36 years old. (source) 

30. The most common race among marketing specialists is White (65.9%), followed by Hispanic or Latino (12.5%), Asian (11.2%), and Black or African American (5.2%). (source) 

31. More men than women want to be marketing managers, with a ratio of 1.70 to 1. (source) 

32. 69% of marketing managers are women, while 31% are men. (source) 

33. In the first quarter of 2024, UK employment data showed that 178,000 people were employed in advertising and market research, with women generally outnumbering men in this sector. (source)

Marketing Job Salaries and Wages

34. In May 2024, advertising and promotions managers had a median annual salary of $126,960, meaning half earned more and half earned less. The lowest 10% made under $63,000, while the top 10% earned over $239,200. (source)

35. In 2025, 67% of UK employers raised marketing salaries, and an equal percentage anticipate further pay increases in 2026. (source)

36. Over the past year, just 43% of UK marketing employers gave performance-related bonuses, down from 50% the previous year. Meanwhile, salary dissatisfaction has risen, with 42% now unhappy compared to 35% in 2024. (source)

37. In May 2024, marketing managers earned a median annual salary of $161,030, with the lowest 10% earning under $81,900 and the top 10% earning over $239,200. (source)

38. The salaries for Digital marketing specialists have seen a 5% increase in the past five years. (source) 

39. The salary range for marketing research directors is $91,000 to $212,000, with between $2000 and $30,000 as bonus. (source)

40. In the United States, marketing specialists earn an average annual salary of $64,757. (source) 

41. The salary of an email marketing director ranges from $86,000 to $147,000, with the average salary at $107,963. (source) 

42. The salary range for digital marketing directors is $65,000 to $161,000, averaging $108,676. (source)

43. Content marketing directors earn between $60,000 and $156,000, with an average salary of $102,374. (source) 

44. Product marketing managers earn between $65,000 and $135,000, with an average salary of $95,940. (source) 

45. Demand generation managers have salaries ranging from $64,000 to $119,000, averaging $86,624. (source) 

46. Brand marketing managers earn between $54,000 and $116,000, with an average salary of $78,714. (source) 

47. In 2023, 78% of marketing employers raised marketing salaries, with 64% attributing these raises to higher living expenses. (source) 

48. The technology industry offers the highest salaries for marketers. (source)

49. New York, NY, has the highest average annual wage for marketers in the US at $80,006. However, Delaware is the best state in the U.S. for marketers to live. (source) 

50. Marketing managers earn the highest salaries in San Joaquin County, specifically in the Lathrop and Manteca areas. However, they are more commonly found in San Francisco County, particularly in Chinatown, North Beach, and Russian Hill neighborhoods. (source) 

51. The average marketing salary in the UK rose by 2.6% over the last year, below the UK average of 3.5%. (source) 

52. Marketers from working-class backgrounds earn 18.2% less than those from upper-class backgrounds. (source) 

53. Marketing consultants in India earn between Rs 10 to over 30 lakhs per annum, making it one of the top-paying jobs. (source) 

54. Social media marketing manager is one of the highest-paying jobs in Marketing in India. (source) 

55. Product marketing in India offers a salary range of Rs 8 lakhs per annum to 14 lakhs per annum. (source) 

56. In China, the average salary for a Marketing Specialist is ¥14,233 RMB ($1,979 USD) per month, with a median of ¥12,180 RMB. (source) 

57. Median salary for all marketing roles in China is ¥155,000 per year ($23,310). (source) 

58. In China, the average salary for a Marketing Manager is ¥238,717 or $35,830. (source) 

59. The average salary for a marketing analyst in China is ¥201,126 or $30,206. (source) 

60. The average salary for a content marketer in China is ¥184,126 or $27,711. (source) 

61. The average salary for a marketing Assistant in China is ¥116,750 or $17,544. (source)

Marketing Jobs Satisfaction and Retention

62. 55% of marketers are contemplating switching careers due to opportunities for better compensation, benefits, and perks. (source)

Marketing Job Outlook by Industry

63. In Q3 2025, there were 78,376 active listings for full-time, in-house marketing roles, marking a 5.2% decrease compared to the previous quarter. (source)

64. A total of 22,651 employers posted marketing job openings. Job listings continued to fall through mid-August 2025 but began to show signs of recovery by the end of the quarter. (source)

65. By the end of Q3 2025 (September 29), there were 4,409 senior marketing job postings, marking a 5.3% increase year-over-year and a 2.2% rise from Q2’s end. (source)

66. A survey of over 3,000 UK marketers found that 46% of companies outsource parts of their marketing to third parties. The practice is more common in B2B companies, with 50% outsourcing, compared to 41% of B2C firms. (source)

67. By 2034, marketing manager employment is projected to reach 460,100. (source)

68. Professional, scientific, and technical services employed 25% of marketing managers. (source) 

69. The US Marketing Consultants industry had 540,234 employees in 2024, with a 2.1% average annual growth rate from 2019 to 2024. (source)

70. The largest employers of marketing managers were Computer Systems Design (40.6%), Management, scientific & technical consulting services (34.1%), and Advertising, public relations & related services (25.3%). (source) 

71. In 2023, 253,000 people were working in the advertising and marketing sector of the UK’s creative industries. This increased from 2011, when 148,000 people were employed in this field. (source) 

72. By the first quarter of 2025, roughly 952,100 individuals in the UK were employed as sales, marketing, and related associates, an increase from 948,400 in the previous quarter. (source)

73. In a UK survey, 43% of marketing employers hire or plan to hire remotely, higher than the national average of 28%. (source) 

74. A survey by Robert Half found that 68% of managers plan to increase their use of contract professionals, especially in digital marketing roles. (source) 

75. In 2022, France employed 89,570 people in the advertising and market research industry, down from 93,690 in 2021. (source) 

76. As of the second quarter of 2025, the United Kingdom had an estimated 219,100 marketing associate professionals, up from 210,800 in the previous quarter. (source)

Marketing Job Outlook by Region

North America 

77. US advertising agencies employed over 195.28 thousand people in 2022, up 10.4% from the previous year. (source) 

78. U.S. Public relations firms saw a nearly 14% increase in employment to 62.37 thousand. (source) 

79. Between 2023 and 2033, US marketing manager employment is expected to increase by 8%. (source) 

South America

80. From February 2022 to February 2023, editorial and digital marketing jobs were Brazil’s most popular marketing job-related searches, with around 444 and 377 average monthly searches for each. (source) 

81. According to a report, Account Manager, Ad Ops Specialist, and Associate Advertising Manager are Latin America’s most in-demand marketing jobs. They are followed by Community  Builder, Content Manager, and Copywriter. (source)

Europe

82.  The mean growth of marketing budgets in the UK in 2023 was 5%. (source) 

83. The mean share of marketing in company budgets in the UK in 2023 was 13%. (source) 

Asia 

84. In May 2024, 4,226 marketing professionals were hired by various companies in India. Employment levels in 2020 fluctuated, dropping in April due to COVID-19, then rising again. (source) 

85. The second most searched resumes in Singapore, at 1.7%, are marketing roles. (source)

Marketing Jobs Challenges and Concerns

86. A survey of content marketers in the United States found that 66.5% were frustrated with deciding where to allocate marketing resources in SEO and content marketing, while 41.9% struggled with finding skilled writers. (source)

87. 93% of UK marketing employers are facing skills shortages, making recruitment highly competitive, as 74% plan to hire in 2026, just slightly lower than the 76% reported the previous year. (source) 

88. Surveying over 3,000 marketers in the UK, nearly half cited a lack of in-house skills as the primary reason for outsourcing marketing tasks, while 14% viewed it as a way to reduce costs. (source)

89. 56% of marketing and creative leaders reported skills gaps in their teams, and 59% of them noted that the impact of these gaps has grown over the past year. (source)

90. In 2023, nearly 82% of marketing professionals believed content writer roles were most at risk of AI disruption. While 43% feel so about email marketing roles. (source) 

91. 87% of marketing employers face skills shortages. (source)

92. 53% of marketing employers say AI tools have decreased the shelf-life of niche skills. (source) 

93. 28% of clerical roles in advertising agencies are forecasted to be lost due to AI by 2030, followed by a 22% loss in sales-related roles. (source) 

94. In the UK, 80% of marketing employers experienced skills shortages in the past year, with 40% citing productivity as the most impacted area. (source)

FAQs