Millennials Social Media Statistics: How Are Millennials Using Social Media?

Millennials, the tech-savvy generation born between 1981 and 1996, are reshaping the digital landscape with their social media habits. 

With an estimated $2.5 trillion in spending power, millennials are not just consumers but influencers in the online realm. 

A staggering 99% of millennials use the internet, with 86% active on social media, owning an average of 8.4 social media accounts. 

This generation spends an average of 2.25 hours daily on social platforms, engaging with diverse content from entertainment to news. 

If you’re a millennial or just curious about numbers and how millennials use social media platforms, this article is for you.

This article presents interesting and eye-opening statistics about millennials’ social media use. So don’t go anywhere; stay tuned, and enjoy!!!

Key Statistics About Millenials on Social Media

• Millennials spent $1.4 trillion as the most active social media users and the most likely to shop online.
• Among millennials, Facebook continues to be the most popular social media site.
• Millennials reported spending 2.25 hours daily on online social media platforms.
• Gen Z, Millennials, and Gen X favor social media in the US, UK, Germany, Brazil, and Japan.
• Female millennials follow the most popular social media accounts of food, fitness, and beauty bloggers.
• Black millennials consider social media to be more important in their lives than their white peers do.
• Millennials spend the most time on Facebook Stories, Facebook Feed, and YouTube.
• Millennials are notably less likely to claim they use the Discord and Roblox platforms.
• In 2020, WhatsApp, Facebook, and YouTube outranked Instagram as the most popular social media platform among Dutch Millennials aged 20 to 39.
• According to marketing research firm eMarketer, almost half of American Millennials are engaged on Instagram.
• In a U.S. millennial consumer survey, 31% of women cited Instagram as their top shopping influence, while 25% of men agreed.

General Millennials On Social Media Statistics

1. In 2020, millennials spent $1.4 trillion, making them the most active social media users and the most inclined to shop online. (source)

2. 86% of millennials use social media daily, making them the generation that is constantly connected. (source)

3. Nearly three-quarters (72%) of millennials say their social media usage has increased in the last year. (source)

4. Millennial consumers in the United States, the UK, Germany, Brazil, and Japan consistently prefer utilizing social platforms for media consumption. (source)

This content is particularly attractive because it’s bite-sized, snackable, and highly personalized.

5. According to 99% of millennials, if they linked with a company on social media, they would recommend them to their network. (source)

6. Almost all 95% of millennials use social media. (source)

7. When researching products online, millennials prefer social networks. (source)

8. Gen Z, Millennials, and Gen X favor social media in the US, UK, Germany, Brazil, and Japan. (source)

9. 33% of millennials share or post on social media daily, and 51% do so weekly. (source)

10. Worldwide, millennials have an average of 8.4 social media accounts. (source)

11. 60% of millennials have engaged in public posts or private messages on a brand’s page for customer support via social media. (source)

12. Sports stars, entrepreneurs, politicians, comedians, and gaming bloggers are the top social media accounts followed by male millennials. (source)

13. Facebook continues to be the most popular social media site among millennials. (source)

14. Female millennials follow the most popular social media accounts of food, fitness, and beauty bloggers. (source)

15. 68% of Millennials want an integrated, seamless experience regardless of the platform. (source)

16. Millennials who identify as African American or Latino are more likely than those who identify as White to choose websites other than Facebook. (source)

17. Black millennials consider social media more important in their lives than their white peers. (source)

18. According to 34% of millennials, social media is their primary news source. Online news came in second, with 25%, followed by mobile apps (23%). (source)

19. By 2027, over half of all US social network users will be Gen Z and millennials, with a combined user base of 135.5 million. (source)

20. Millennials and Generation Z make up the majority of TikTok users in the United States, but they are also the most loyal. (source)

21. 84% of millennials don’t trust traditional advertising. (source)

22. Nearly half (44%) of millennials said they would be prepared to use social media to promote goods or services in exchange for rewards. (source)

23. Sports videos on social media were viewed mostly by Gen Z adults (58%), millennials (59%), and Gen Xers (53%). (source)

24. Many Gen Z individuals (84%) and millennials (73%) use social media to discover TV and video content. (source)

25. Nearly half of millennials (46%) reported using social media for customer service difficulties. (source)

26. 61% of Millennials use TikTok to find the most relevant content, while another 59% use YouTube. (source)

27. Millennials used emojis in 55% of their texts and instant messages. (source)

28. 69% of Millennials said they used emojis more often when flirting or dating. (source)

29. 47% of Millennials who use social media believe it has a very or somewhat positive impact on their mental health. (source)

30. 37.3% of U.S. Millennials reported feeling negative mental health effects on TikTok. (source)

How Much Time Do Millennials Spend On Social Media And On Which Platform?

31. Millennials use Facebook 77% of the time daily compared to 68% of 35–54-year-olds and 52% of people 55 and over. (source)

32. Millennials spend the most time on Facebook Stories, Facebook Feed, and YouTube. (source)

33. Millennials reported spending 2.25 hours daily on online social media platforms. (source)

34. Young Generation Z and millennials accounted for 75% of those who spent five hours or more on social media. (source)

What Platforms Are The Most Popular With Millennials Via Country And Generally?

35. 42% of Millennial TikTok users appreciate being the first to explore new things, and 45% actively follow the latest technology trends and news. (source)

36. Twitter is ranked sixth among social networks for young people. Millennials are slightly more likely to be users than Generation Z. (source)

37. Millennials are notably less likely to claim they use the Discord and Roblox platforms. (source)

Dutch And Netherlands

38. In 2020, WhatsApp, Facebook, and YouTube outranked Instagram as the most popular social media platform among Dutch Millennials aged 20 to 39. (source)

39. Almost 90% of Millennial respondents in the Netherlands used WhatsApp. (source)

40. Facebook was another well-liked platform; 82% of Dutch Millennials used it frequently. (source)

41. In the Netherlands, there were more than ten million users of Facebook and WhatsApp combined, of which 9.1 million and 6.8 million used the platform daily. (source)

Spain

42. According to a March 2023 survey in Spain, WhatsApp was the top social media choice for 86% of Millennials. (source)

43. Following closely after were Facebook, Instagram, and YouTube, with audience reach percentages of 75%, 74%, and 73%, respectively. (source)

44. Twitter ranked 4th with an 82% audience reach, while TikTok took 5th place with the same 82% reach. (source)

United States

45. According to marketing research firm eMarketer, almost half of American Millennials are engaged on Instagram. (source)

46. Facebook remains the leader in this statistic, with 85% to 89% of Millennials engaged on the social network, depending on their age. (source)

47. Snapchat is ranked second, with Instagram coming in third, with 59% of 18-24-year-olds and 54% of 25-34-year-olds actively engaged on these platforms. (source)

Popular Social Media Platform Usage Among College Students In The US 

48. Snapchat had an 18% market share with that demographic, and Facebook had a 29% share. (source)

49. Twitter had a 14% share among college students who used mobile devices. (source)

Millennials Purchases Via Social Media Statistics

50. On social media, 70% of Generation Z and Millennials in the United States follow influencers. One-third say these influencers impacted their purchasing decisions. (source)

51. 29% of Millennials prefer to purchase brands they see advertised online. (source)

52. 38% of Millennials discover new cosmetic products in-store that they want to try, with 34% coming from Instagram ads and 32% from Facebook or YouTube commercials. (source)

53. 94% of Millennials moved by Instagram posts are prompted to act, with 75% ultimately making a purchase. (source)

54. YouTube is the platform that Gen Z, Millennials, and Gen X use to make purchasing decisions. (source)

55. 75% of Millennials believe a brand’s social media presence influences purchasing decisions. (source)

56. Millennials are always looking for online validation, inspiration, and advice on purchases, including which brands to invest in. (source)

57. 82% of Millennials purchase an item the first time they see it if they like it enough. (source)

58. 57% of Millennials discovered fashion trends on social media, spending an estimated $1.4 trillion in 2020. (source)

59. According to 83% of Millennials, it is important that the firms they support share their beliefs and values. (source)

60. Good reviews affect 40% of Millennial purchasing decisions, and social media is the second most important product research tool. (source)

61. Free delivery is the primary buying driver for Millennials at 58%, while a simple returns policy at 36% also plays a big role in their purchases. (source)

62. In a U.S. millennial consumer survey, 31% of women cited Instagram as their top shopping influence, while 25% of men agreed. (source)

63. Younger millennials aged 25 to 29 said they were most affected by more visual content-focused platforms like Instagram and TikTok. (source)

64. According to millennials in their 30s and 40s, Facebook is the main site that influences their shopping. (source)

Final Thought

These millennials in social media statistics reveal how this generation responds to social media. 

Being introduced to the social media age, millennials are often at the forefront of social media trends.

They spend an average of 2.25 hours a day on social media and actively follow influencers that affect their purchase decisions. 

Their inclination for tailored, short-form material across multiple channels indicates their need for smooth interactions and genuine bonds.

These statistics about millennials on social media should help you make informed decisions when targeting this generation.

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