90+ Interesting Marketing Jobs Statistics & Facts (Latest Report)

If you’re looking for a career that’s always evolving and full of opportunities, marketing might just be the field for you. 

In today’s digital world, every business needs to have a strong online presence and connect with customers creatively. That’s where marketing professionals come in. They use their skills in social media, content creation, data analysis, and more to help companies grow and succeed. 

The good news is that the marketing industry is booming. Recent statistics show that marketing jobs are expected to grow by 10% from 2020 to 2030. That means many new positions are opening for talented, skilled marketers. It’s pretty exciting stuff.

This article will explore the latest data and statistics on marketing jobs. It will provide insight into typical salary ranges and the most in-demand skills employers seek.  

Key Marketing Job Statistics (Editor’s Top Picks)

• Marketing Managers are considered the top choice (#1) in the Best Sales and Marketing Jobs ranking. 
• Over 405,911 marketing specialists are currently employed in the US.
• A report found that writing (29%) and analytics (25%) were the most in-demand skills for senior content marketing positions.
• 47.8% of marketers are women, and 52.2% are men.
• The average age of a marketing specialist is 36 years old.
• The median annual wage for marketing managers was $157,620. The lowest 10% earned less than $79,600, and the highest 10% earned more than $239,200.
• The salary range for marketing research directors is $84,000 to $183,000, with an average of $124,736.
• The technology industry offers the highest salaries for marketers.
• By 2032, marketing manager employment is projected to reach 381,900.
• The US Marketing Consultants industry had 577,899 employees in 2023, with a 6.3% average annual growth rate from 2018 to 2023.
• The number of sales, marketing, and related professionals in the UK decreased from 947,900 to 917,900 between Q3 and Q4 2023.
• The number of market associate professionals in the UK remained stable at approximately 203,700 in Q4 2023, slightly up from 203,400 in Q3 2023.
• Marketing consulting is expected to grow to $343.5 billion by 2025, making it a top-paying job for marketing professionals in India.
• 87% of marketing employers face skills shortages.

Latest Marketing Jobs Statistics and Facts 

1. The professional and business services sector, which includes marketing jobs, saw a significant increase of 74,000 new jobs in January 2024, exceeding the 2023 monthly average. (source) 

2. CEOs prioritizing marketing in their growth strategy are twice as likely to achieve over 5% annual growth as their peers. (source)

3. Marketing Managers are considered the top choice (#1) in the Best Sales and Marketing Jobs ranking. (source) 

4. The demand for chief marketing officers is expected to grow by 3% until 2032, creating about 311,600 job openings annually. (source) 

5. Market research analyst employment is projected to grow by 13%, generating 94,600 annual job openings until 2032. (source) 

6. Customer service and digital marketing were the most sought-after marketing jobs worldwide, with over 66,900 and 57,800 average monthly searches, respectively. Project management followed with 54,700 searches, and text-related jobs like copywriting and content writing saw 32,000-51,000 searches. (source) 

7. The project management marketing sector is expected to grow by 6%, resulting in 34,000 annual job openings until 2032. (source) 

8. Marketing managers held about 358,200 jobs in 2022. (source) 

9. According to the Bureau of Labor Statistics, there were over 504,600 jobs in advertising, PR, and related services in December 2023, which is an all-time high. (source) 

10. Marketers are 72% more likely to work at private companies than public companies. (source) 

11. Over 405,911 marketing specialists are currently employed in the US. (source) 

12. Marketing specialists are 48% more likely to work at public companies than private companies. (source) 

13. Between May 2020 and May 2021, women held 60% of marketing jobs in the U.S., with the highest representation in real estate (71%) and wellness & fitness (70%). (source) 

14. Marketing managers were expected to see a 6.62% growth in 2022. (source) 

15. 86% of marketing managers work full-time, and 14% part-time. (source) 

16. 81% of UK businesses plan to recruit for marketing positions in the next 12 months compared to 67% of businesses last year. (source) 

Marketing Jobs Requirements and Skills

17. Most Fortune 250 CEOs don’t have a marketing background. Only about 10% of them have experience in marketing, and merely 4% have served in roles similar to Chief Marketing Officers (CMOs). In contrast, over 70% of Fortune 100 CEOs come from operations or finance backgrounds. (source) 

18. A 2022 analysis found that writing (29%) and analytics (25%) were the most in-demand skills for senior content marketing positions. (source) 

19. The main educational levels attained by marketing managers were Bachelor’s Degree (319,554 people), Graduate Degree (133,883 people), and Some College (51,799 people). (source) 

20. The most common majors for marketing managers in 2022 were Business (158,152 people), Communications (77,186 people), and Social Sciences (37,196 people). (source) 

21. A 2020 analysis of content marketing-related job postings in the UK found social media (45%), SEO (37%), and strategy (37%) to be the most in-demand skills. (source) 

22. 34.5% of marketing jobs in China require a technical degree, 21.8% an undergraduate degree, and 0.1% a master’s degree. (source) 

23. In China, 24.9% of marketing jobs require 1-3 years of experience, and 13% require 3-5 years. (source) 

Marketing Jobs Demographics

24. According to Zippia, 47.8% of marketers are women, and 52.2% are men. (source) 

25. The most common ethnicity of marketers is White (66.9%), with Hispanic or Latino being the next largest group (12.8%), followed by Asian (9.7%), and Black or African American (5.4%). (source) 

26. 64.5% of marketing specialists are women, and 35.5% are men. (source) 

27. The average age of a marketing specialist is 36 years old. (source) 

28. The most common race among marketing specialists is White (65.9%), followed by Hispanic or Latino (12.5%), Asian (11.2%), and Black or African American (5.2%). (source) 

29. In 2022, the marketing manager workforce was 557,304 people, with 61.8% being women and 38.2% men. (source) 

30. More men than women want to be marketing managers, with a ratio of 1.69 to 1. (source) 

31. 69% of marketing managers are women, while 31% are men. (source) 

32. In the UK, more women than men worked in the advertising and market research industry. Also, more men were self-employed in advertising and market research. (source) 

Marketing Job Salaries and Wages

33. In May 2023, the median annual wage for marketing managers was $157,620. The lowest 10% earned less than $79,600, and the highest 10% earned more than $239,200. (source)

34. The salaries for Digital marketing specialists have seen a 5% increase in the past five years. (source) 

35. The salary range for marketing research directors is $84,000 to $183,000, with an average of $124,736. (source)

36. As of May 2022, marketing specialists earn a median annual salary of $68,230. (source) 

37. The salary of an email marketing director ranges from $86,000 to $147,000, with the average salary at $107,963. (source) 

38. The salary range for digital marketing directors is $65,000 to $161,000, averaging $108,676. (source) 

39. Content marketing directors earn between $60,000 and $156,000, with an average salary of $102,374. (source) 

40. Product marketing managers earn between $65,000 and $135,000, with an average salary of $95,940. (source) 

41. Demand generation managers have salaries ranging from $64,000 to $119,000, averaging $86,624. (source) 

42. Brand marketing managers earn between $54,000 and $116,000, with an average salary of $78,714. (source) 

43. In 2022, marketing managers had a median salary of $140,040, with the top 25% earning $198,530 and the lowest 25% earning $103,060. (source) 

44. In 2023, 78% of marketing employers raised marketing salaries, with 64% attributing these raises to higher living expenses. (source) 

45. The technology industry offers the highest salaries for marketers. (source)

46. New York, NY, has the highest average annual wage for marketers in the US at $80,006. However, Delaware is the best state in the U.S. for marketers to live. (source) 

47. In 2022, female marketers earned 92% of what male marketers earned. (source) 

48. In 2022, female marketing specialists earned 96% of what their male counterparts earned. (source) 

49. In mid-2022, the median annual wage for US marketing managers was over $140,000. (source) 

50. In 2022, U.S. marketing managers had an average salary of $111,944, $47,261 higher than the national average salary. (source) 

51. In 2022, marketing managers had a wage GINI coefficient of 0.407, lower than the national average of 0.478. (source) 

52. Marketing managers earn the highest salaries in San Joaquin County, specifically in the Lathrop and Manteca areas. However, they are more commonly found in San Francisco County, particularly in the Chinatown, North Beach, and Russian Hill neighborhoods. (source) 

53. The average marketing salary in the UK rose by 2.6% over the last year, below the UK average of 3.5%. (source) 

54.  Salaries for marketing professionals in the UK range from £28,000 a year for a marketing executive in a medium-sized company to £143,600 for a large company’s Chief Marketing Officer (CMO). (source) 

55. Marketers from working-class backgrounds earn 18.2% less than those from upper-class backgrounds. (source) 

56. Marketing consultants in India earn between Rs 10 to over 30 lakhs per annum, making it one of the top-paying jobs. (source) 

57. Social media marketing manager is one of the highest-paying jobs in Marketing in India. (source) 

58. Product marketing in India offers a salary range of Rs 8 lakhs per annum to 14 lakhs per annum. (source) 

59. In China, the average salary for a Marketing Specialist is ¥14,233 RMB ($1,979 USD) per month, with a median of ¥12,180 RMB. (source) 

60. Median salary for all marketing roles in China is ¥155,000 per year ($23,310). (source) 

61. In China, the average salary for a Marketing Manager is ¥238,717 or $35,830. (source) 

62. The average salary for a marketing analyst in China is ¥201,126 or $30,206. (source) 

63. The average salary for a content marketer in China is ¥184,126 or $27,711. (source) 

64. The average salary for a marketing Assistant in China is ¥116,750 or $17,544. (source)

 

Marketing Jobs Satisfaction and Retention

65. 55% of marketers are contemplating switching careers due to opportunities for better compensation, benefits, and perks. (source) 

Marketing Job Outlook by Industry

66. By 2032, marketing manager employment is projected to reach 381,900. (source)

67. Professional, scientific, and technical services employed 25% of marketing managers. (source) 

68. The US Marketing Consultants industry had 577,899 employees in 2023, with a 6.3% average annual growth rate from 2018 to 2023. (source)

69. A survey by Robert Half found that 68% of managers plan to increase their use of contract professionals, especially in digital marketing roles. (source) 

70. The largest employers of marketing managers were Computer Systems Design (40.6%), Management, scientific & technical consulting services (34.1%), and Advertising, public relations & related services (25.3%). (source) 

71. In 2021, 225,000 people were working in the advertising and marketing sector of the UK’s creative industries. This increased from 2011 when 148,000 people were employed in this field. (source)

72. The number of sales, marketing, and related professionals in the UK decreased from 947,900 to 917,900 between Q3 and Q4 2023. (source)

73. In a UK survey, 43% of marketing employers hire or plan to hire remotely, higher than the national average of 28%. (source) 

74. In the fourth quarter of 2022, 192,000 people in the UK worked in advertising and market research. (source) 

75. France’s advertising and market research industry lost 15,533 employees (-14.22%) from the previous year, and 2021 saw the lowest number of employees. (source) 

76. The number of market associate professionals in the UK remained stable at approximately 203,700 in Q4 2023, slightly up from 203,400 in Q3 2023. (source)

Marketing Job Outlook by Region

North America 

77. In 2022, US advertising agencies employed over 195.28 thousand people, up 10.4% from the previous year. (source) 

78. U.S. Public relations firms saw a nearly 14% increase in employment to 62.37 thousand. (source) 

79. Between 2022 and 2032, US marketing manager employment is expected to increase by 7%. (source) 

South America

80. From February 2022 to February 2023, editorial and digital marketing jobs were Brazil’s most popular marketing job-related searches, with around 444 and 377 average monthly searches for each. (source)  

81. According to a report, Account Manager, Ad Ops Specialist, and Associate Advertising Manager are Latin America’s most in-demand marketing jobs. They are followed by Community  Builder, Content Manager, and Copywriter. (source)

Europe

82.  The mean growth of marketing budgets in the UK in 2023 was 5%. (source) 

83. The number of open job vacancies in the UK saw the largest quarterly decrease since early 2020, standing at 1,266,000, with a decrease of 34,000 (-2.6%). (source) 

84. The mean share of marketing in company budgets in the UK in 2023 was 13%. (source) 

Asia-Pacific

85. In May 2023, 4,556 marketing professionals were hired by various companies in India. Employment levels in 2020 fluctuated, dropping in April due to COVID-19, then rising again. (source) 

86. The second most searched resumes in Singapore, at 1.7%, are marketing roles. (source) 

87. Marketing consulting is expected to grow to $343.5 billion by 2025, making it a top-paying job for marketing professionals in India. (source)

Marketing Jobs Challenges and Concerns

88.  In 2023, nearly 82% of marketing professionals believed content writer roles were most at risk of AI disruption. While 43% feel so about email marketing roles. (source) 

89. 87% of marketing employers face skills shortages. (source)

90. 53% of marketing employers say AI tools have decreased the shelf-life of niche skills. (source) 

91. 28% of clerical roles in advertising agencies are forecasted to be lost due to AI by 2030, followed by a 22% loss in sales-related roles. (source) 

92. In the UK, 80% of marketing employers experienced skills shortages in the past year, with 40% citing productivity as the most impacted area. (source) 

Frequently Asked Questions

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