Kartra Vs. Wix: Which Is Best In 12 Key Features?

As a business owner, when building a professional and attractive website or online store for your business, many software are available to help you quickly achieve this.

Among the numerous software available, two prevalent ones are on the market: Kartra and Wix.

Both platforms offer a range of features and tools designed to help you create a professional-looking website or digital store. Although they perform the same function, they differ in several key areas. And when it comes to choosing the ultimate winner, there are also several factors to consider.

In this article, I will be comparing Kartra vs. Wix. I will also compare their strengths and weaknesses and ultimately recommend a clear winner for businesses looking to elevate their online presence and drive sustainable growth.

By the end of this article, you will better understand which software best fits your business's needs and goals. Now, let's dive in!

Overview of Kartra vs Wix 

Kartra and Wix are two digital marketing tools that can convert existing leads into customers and use sales funnel features to generate new leads and sales.

Kartra vs Wix: Similarities and Differences in Features

As I stated earlier, both Kartra and Wix offer similar features, but they also have their differences. Below are their similarities and differences for you to understand better:

#1. Free Trial 

Kartra and Wix offer new users free trials, but they have some differences.

Kartra offers a 14-day free trial. However, you'll need to fill in your card details. With Kartra's free trial, you can access all its features, including email marketing, sales funnels, and membership sites. The free trial period will help you understand how Kartra can benefit your business. 

Wix offers a free trial but only provides access to basic features like its website design and builder tools. Wix free trial does not require you to fill in your card details. However, to use more advanced features like e-commerce capabilities, you'll need to upgrade to one of Wix's premium plans.

Kartra wins here because you get full access to all of Kartra’s features during the free trial period, which can help you learn how to use the software and get your business up and running before you even pay for a Kartra subscription.

#2. Tracking And Analytics

Both Kartra and Wix certainly offer tracking and analytics tools for your website.

Kartra wins this section because, with Kartra, you get detailed real-time data on website traffic, visitor behavior, and conversion rates for different pages. Plus, Kartra integrates with other marketing tools for informed data-driven decisions.

Wix offers tracking and analytics tools, but they're more limited than Kartra's. You can track website traffic and visitor behavior, but the tools focus more on website performance, not conversion rates.

Overall, Kartra offers more detailed and integrated tracking and analytics tools than Wix.

#3. Email And Marketing Automation

When choosing an online platform for your business, email and marketing automation are essential features to consider.

Kartra is known for offering a robust email and marketing automation system with advanced features like automation workflows and advanced segmentation options.

Kartra’s email marketing feature allows you to create targeted email campaigns that are more likely to convert.

Wix also offers email and marketing automation with more basic automation capabilities than Kartra. The advantage of Kartra is its fully integrated system. This system allows you to track and analyze campaign performance for informed decision-making. With Wix, you'll need third-party integrations to connect email marketing with website analytics.

Kartra wins this section because of its superior email marketing and automation features over Wix.

#4. Landing Page

Kartra's landing page builder is highly customizable, offering a drag-and-drop interface, pre-designed templates, and multimedia elements. With Kartra, you can also access email marketing, sales funnels, and membership sites.

Wix also has a landing page builder. However, it needs to be more customizable. Wix's landing page builder offers pre-designed templates and a drag-and-drop interface. However, Kartra wins this feature.

#5. Affiliate Management

This feature is only available on Kartra.

Kartra's affiliate management system helps you manage all communications with your affiliates. With this system, you can set commissions, control how and when your affiliates get paid, and customize a signup page for your affiliates.

#6. Third-party Integration

Kartra and Wix offer integrations with third-party applications, but there are differences.

Kartra's integrations include third-party tools like Zapier, PayPal, and Salesforce, as well as the ability for developers to create custom integrations using the platform's API.

In comparison, Wix offers over 51 pre-built integrations with various tools, including social media, analytics, e-commerce, and more.

The main difference is the level of customization available for integrations. Kartra allows for more flexibility in creating custom integrations. But overall, Wix wins here as it provides more direct integration options.

#7. Sales Funnel Builder

Kartra offers powerful sales funnel builders you can use to create an excellent sales funnel for your digital business.

Kartra's funnel builder is highly customizable and allows you to create multi-step funnels with landing pages, opt-in forms, order forms, upsells, downsells, and more.

With its drag-and-drop interface and analytics tools, you can easily monitor and optimize your funnel's performance to increase conversions. Kartra also comes with its own email marketing and membership site features.

Wix doesn't have a dedicated funnel builder, but you can build a checkout page with its drag-and-drop editor. Wix funnel builder is limited, and if you want more advanced features in a funnel builder, such as opt-in forms, order bumps, upsells, email marketing automation, and so on, consider going for Kartra.

However, Wix does offer a range of third-party app integrations through its App Market that can enhance your funnel-building capabilities. Overall, Kartra wins in this feature.

#8. Membership Site

Kartra's membership site feature lets you create and manage your online course or membership site with different membership tiers, drip content, and quizzes.

 It also integrates with various payment gateways for accessible payment collection.

Wix's membership site feature allows you to create a members-only area on your website and restrict access to certain pages or content. Wix lets you make your online course with its website builder and add products to your system.

Kartra wins this section due to its advanced membership site features and customization.

#9. White Labeling and Custom Branding

It's essential to consider your specific needs when deciding between Kartra and Wix's white-label options.

If you're looking for a comprehensive platform with a wide range of marketing automation tools, Kartra may be the better choice. Its white-label solution extends to all its features, allowing you to customize the branding for your entire online business. Kartra even allows you to rebrand the whole platform and sell the software for a profit.

In the case of Wix, if you primarily need a website builder and want to remove references to Wix from your website, Wix's white-label option may be sufficient for your needs. However, remember that Wix's white-label solution does not extend to the entire platform, as you can’t rebrand the whole software.

#10. Course And Product Hosting

Kartra offers course and product hosting features.

Kartra offers an all-in-one platform that enables users to create and host online courses, membership sites, and digital products and manage sales and marketing campaigns.

Kartra's features include customizable templates, membership site management, secure checkout, and integrated email marketing.

Wix only allows you to create and sell digital products and courses. You can create a page on your Wix website dedicated to your digital course or product and use its simple-to-use templates to design and set up your online course easily.

However, Wix cannot host courses and products, but it can host websites. To sell your courses on Wix, you must use a third-party app or simply embed your course videos on a page on your Wix website. 

Kartra clearly wins this section.

#11. Money Back Guarantee

Kartra is an all-in-one marketing automation platform that offers a 30-day money-back guarantee. If you're unsatisfied with Kartra's services within the first 30 days of signing up, you can cancel your account and receive a full refund. Kartra's money-back guarantee applies to all of its pricing plans.

On the other hand, Wix offers a 14-day money-back guarantee for its website builder plans. If you're unsatisfied with Wix's services within the first 14 days of signing up, you can cancel your account and receive a full refund. 

However, Wix's money-back guarantee does not apply to add-on features like e-commerce, domains, and email marketing.

#12. SEO Tools

SEO tools are necessary if you want your website to be visible on Google or other search engines. Luckily, Kartra and Wix both have this feature.

Kartra has powerful SEO metrics like image optimization, page author, and meta-keywords that can help you stay ahead in SEO optimization. For Wix, you have access to more advanced SEO tools like SEO setup wizard for optimization, fast-loading pages, edit SEO for each page, and an in-built image optimization feature.

Wix also allows you to create a blog with mobile-friendliness, high security, and high page load speeds. So, Wix obviously wins this feature because of its advanced SEO features.

Kartra Vs. Wix: Pricing Comparison 

Kartra Pricing Plans:

Kartra offers various pricing plans based on the number of leads and features required. Here's a breakdown of the monthly and annual Kartra pricing plans:

#1. Starter Plan: 

The Kartra Starter plan has a monthly price of $119 and an annual price of $99/month (save $240/year). It has the following features:

• Unlimited email sends per month,
• Unlimited bandwidth/month,
• Unlimited pages,
• Unlimited videos,
• Unlimited products,
• Unlimited membership sites,
• Five additional team members,
• Advance Analytics
• Funnel Mapper,
• One custom domain,
• And up to 2,500 leads.

#2. Growth Plan: 

The Kartra Growth plan has a monthly price of $229/month and an annual price of $189/month (save $480/year). It includes all features in the Starter plan but with upgrades.

This plan gives you three custom domains, up to 12,500 leads, 10 extra team members, and everything else in the Starter plan. It also includes more Kartra features like Kartra Agency, Kartra Webinars, Affiliate management system, Helpdesk support feature, Funnel Simulator, and Surveys and Quizzes.

#3. Professional Plan: 

This plan has a monthly price of $549/month and an annual Price of $429/month(save $1440/year). It also includes all the features in the Growth plan but with upgrades. You get 5 custom domains, a lead limit of up to 25,000 contacts, 20 extra team members, helpdesk with live chat, real-time funnel analytics, and advanced automations.

Wix Pricing Plans

Wix divides its pricing plans into three categories: Website, Business and e-commerce, and Enterprise plans.

#1. Website Plans:

The pricing and features of Wix's website plans include VIP, Unlimited, Combo, and Connect Domain. All plans have a free SSL certificate and the ability to add a custom domain. However, each plan's storage space, bandwidth, and video hours vary. 

• The VIP plan

The Wix VIP plan costs $24.50 monthly and offers the most features, including a free domain for one year, unlimited bandwidth, 35 GB storage space, 5 video hours, priority customer care, and more.

• The Unlimited plan

The Wix Unlimited plan costs $12.50 monthly and offers unlimited bandwidth, 10 GB of storage space, 1 video hour, and 24/7 customer care.

• The Combo plan

This sub-plan costs $8.50 monthly and offers 2 GB of storage space, 3 GB bandwidth, and 30-minute video hours, with 24/7 customer care.

• The Connect Domain plan

This plan is the most basic, costs $4.50 monthly, and offers 500 MB of storage space and 1 GB of bandwidth, with no video hours. However, you don’t have the option to remove the Wix branding with this plan.

#2. Business and E-commerce plans

This plan consists of the following plans:

• Business VIP Plan

The plan costs US$35/month and has the following features: up to 50,000 products, unlimited bandwidth, 50 GB storage space, endless video hours, priority customer care, 500 transactions per month, custom domains, eCommerce platform (sell unlimited products, recover abandoned carts, set up subscriptions, and sell on social channels and marketplaces), the ability to remove Wix branding, and more.

• Business Unlimited Plan

The plan costs US$25/month and provides the following features: unlimited bandwidth, 35 GB of storage space, 10 video hours per month, custom domains, the ability to remove Wix branding, 500 transactions per month, dropshipping by Modalyst, and more.

• Business Basic Plan

This plan costs US$17/month and has the following features: unlimited bandwidth, 20 GB of storage space, up to 5 video hours per month, custom domains, the ability to remove Wix branding, 100 transactions per month, and more.

#3. Enterprise plan

This plan is built for large-scale businesses. It comes with a customized price and with customized features. You can contact the Wix sales team to learn more about this plan.

Kartra Vs. Wix: Pros and Cons

Frequently Asked Questions: 

Kartra Vs. Wix: Which Is Better?

After a thorough analysis of Kartra and Wix, it is evident that Kartra emerges as the superior choice for businesses seeking a comprehensive marketing solution.

While Wix offers a range of tools, a user-friendly interface, and customizable templates for building websites, Kartra takes it a step further with its advanced email marketing and automation features.

The fully integrated and all-in-one system of Kartra allows for seamless campaign performance tracking and analysis, empowering businesses to make informed decisions. Kartra's affiliate management system and extensive sales funnel capabilities also provide unparalleled flexibility and scalability.

Refrain from settling for mediocrity when you can harness the power of Kartra to take your business to new heights.

We Recommend Kartra