Kartra vs. Leadpages: Which is Better For Online Business Owners In 2023?

Are you a solo entrepreneur or business owner struggling to decide which software is best to build your website and generate leads? Or do you need help choosing Leadpages and Kartra for your website or sales funnel generation?

Worry no more as we will compare these two software, listing their strengths and weaknesses and pricing plans. However, Kartra and Leadpages offer a range of features to help you build and grow your online business.

But if you are still determining which best fits your needs, keep reading to find out. By the end, you will clearly understand which platform is best suited for your business.

Overview of Kartra Vs. Leadpages 

Kartra and Leadpages are two popular platforms for online marketing and lead generation. Both platforms offer a variety of features and tools designed to help businesses of all sizes grow and succeed online.

Kartra Vs. Leadpages: Features and Tools Comparison

Below are their features' similarities and differences for you to better understand both platforms:

#1. Email And Marketing Automation:

Regarding email and marketing automation, there is a significant difference between Kartra and Leadpages. 

Kartra provides a complete marketing automation solution that includes advanced email automation capabilities. 

You can use Kartra to set up trigger-based sequences that automatically send emails to your leads based on their behavior or actions. 

Additionally, Kartra allows advanced tagging and segmentation options that enable you to personalize your marketing messages and campaigns based on your subscribers' interests and preferences.

On the other hand, Leadpages does not offer email automation capabilities, which means businesses looking for advanced email automation features may prefer Kartra over Leadpages.

For this reason, Kartra wins this feature. Kartra is a more comprehensive marketing automation platform with advanced features and capabilities for businesses that require more sophisticated marketing automation workflows.

#2. Landing Page Builder:

Both softwares offer various features to help you build high-converting pages. 

Kartra provides a page builder with various customizable templates, drag-and-drop elements, and advanced design tools. 

You can use Kartra to create fully customizable landing pages tailored to your specific needs. Additionally, Kartra allows advanced features such as A/B testing, dynamic content, countdown timers, and exit popups to help you optimize your landing pages and improve conversion rates.

In the case of Leadpages, this is a significant strength of this software. It offers a more streamlined and user-friendly page builder that is easy to use and navigate. 

Leadpages provides over 200+ customizable templates, and its drag-and-drop interface allows you to create landing pages quickly and easily. However, Leadpages offers a different level of customization and advanced design options than Kartra.

Leadpages wins this feature because the landing page builder is comprehensive and easier to use than Kartra.

#3. Custom Relationship Management:

When it comes to CRM software, Kartra wins this feature.

Kartra offers a robust all-in-one CRM platform with features like email marketing, landing pages, membership sites, and video hosting. 

With Kartra, you can manage all aspects of your customer relationships, including lead generation, sales, and customer service. Kartra also offers advanced automation features such as behavior-based triggers, lead scoring, and tagging to help you segment your audience and deliver targeted messaging.

Leadpages, on the other hand, does not offer a built-in CRM platform. However, it does provide integrations with popular CRM platforms such as Salesforce and Hubspot, allowing you to sync your leads and contacts from Leadpages to your CRM system. This integration can help you streamline lead management and automate sales processes.

#4. Tracking And Analytics:

If you're looking for a platform that can help you track and analyze your marketing campaigns, both softwares have features that can be helpful.

Kartra offers robust tracking and analytics tools to help you monitor your campaigns and make data-driven decisions.

You can use Kartra to track conversions, sales, and revenue and monitor the performance of your email campaigns, landing pages, and more.

On the other hand, Leadpages also offers some basic tracking and analytics features. You can track your conversion rates and monitor the performance of your landing pages using their analytics dashboard.

However, Leadpages' tracking and analytics tools are less extensive than Kartra's. For these reasons,  Kartra wins this feature.

#5. Third-party Integration:

Both softwares offer integrations with a wide range of third-party applications to help you streamline your workflow and automate your marketing processes.

Kartra allows integrations with popular platforms such as Zapier, PayPal, Stripe, and more. With Kartra, you can connect your marketing automations to your CRM system, payment gateways, and other business tools to create a seamless customer experience. 

Kartra's integrations also allow you to automate your marketing processes, such as lead nurturing, customer segmentation, and email marketing.

Leadpages also offers various integrations with popular tools and services, including Zapier, Google Analytics, and Facebook. Leadpages' integrations allow you to capture leads and track customer behavior across different platforms, making it easier to create targeted marketing campaigns.

In our opinion, Leadpages is the winner of this feature because you can integrate many more tools to help you monitor,  grow, and scale your website quickly. 

#6. Sales Funnel Builder:

Kartra's funnel builder is a comprehensive tool that provides a complete set of tools and features for building and managing sales funnels. 

With Kartra, you can create multi-step funnels with custom landing pages, opt-in forms, squeeze pages, checkout pages, thank you pages, order bumps, upsells, downsells, and more.

You can also use Kartra to track your funnel's performance and analytics to optimize conversion rates and revenue.

Kartra wins this feature because Leadpages does not offer a dedicated funnel-building feature.

While Leadpages provides a variety of templates for landing pages, opt-in forms, and lead magnets, they are not integrated into a cohesive sales funnel. Instead, you'll need to manually link each page together, which can be time-consuming and challenging to manage.

#7. Membership Site:

Kartra's membership site feature allows you to create and manage membership sites, online courses, and training programs. 

With Kartra, you can create different membership levels, drip content to members over time, offer one-time or recurring payments, and customize the user experience with branding, themes, and more.

You can also integrate your membership site with other Kartra features like email marketing, affiliate management, and sales funnels.

Leadpages, on the other hand, does not offer a dedicated membership site feature. You'll need to manually create and manage your membership site using third-party tools, which can be time-consuming and challenging. 

For this reasons, Kartra wins this feature.

#8. White Labeling And Custom Branding:

With Kartra's white-label feature, you can fully customize the look and feel of your platform with your branding, domain, and logo. 

You can also create custom login pages for your clients, manage their accounts, set up custom URLs, and even customize email notifications.

Meanwhile, Leadpages does not offer white-label options for their platform. While you can customize your pages with your branding, you cannot customize the platform to match your brand.

If white labeling is crucial to you, Kartra is the better choice as it provides more flexibility and customization options.

#9. Course And Video Hosting:

Leadpages does not offer a course and video hosting feature. 

However, Kartra has a built-in course and video hosting feature that allows you to create and host your courses, products, and memberships all in one place. 

You can also control access and payment options for your products and courses directly from the Kartra platform.

#10. Money Back Guarantee:

Kartra offers a 30-day money-back guarantee on all of its pricing plans. If you are unsatisfied with Kartra, you can cancel your account within 30 days of signing up and receive a full refund.

Leadpages offers a 7-day money-back guarantee if you cancel within the first 14 days of signing up. However, if you subscribed to a paid plan and your card is charged for a subscription, there is no money-back guarantee.

It's important to note that both platforms have some terms and conditions for their money-back guarantee. For example, both platforms require you to give them a chance to help you resolve any issues before requesting a refund. Additionally, there are some services or add-ons that are non-refundable. However, Kartra wins here.

#11. Webinar

Kartra has its own webinar hosting platform, so you don't need to use a third-party service like Zoom or GoToWebinar, saving you time and money.

Kartra also lets you host, record, and replay unlimited webinars to grow your audience without worrying about bandwidth or storage limits. You can chat with your webinar attendees in real-time, answer questions, and keep them engaged.

Kartra provides detailed analytics on your webinars, showing how many people attended, how long they stayed, and what pages they interacted with. This data can help you improve your webinars over time.

On the other hand, Leadpages doesn’t have a webinar feature, but you can integrate it with third-party webinar tools.

So, Kartra has a more comprehensive webinar feature set than Leadpages. If you are looking for a platform with all the webinar features you need, then Kartra is the best option.

Kartra Vs. Leadpages: Pricing Comparison 

Kartra Pricing Plan:

Here is a breakdown of the available Kartra pricing plans and what you can expect from each:

• Starter Plan:

The Kartra Starter plan costs $119 monthly. It includes up to 2,500 contacts, unlimited emails per month, one custom domain, unlimited pages, unlimited videos, unlimited products, unlimited membership sites, unlimited bandwidth, and five additional team members. This plan does not include Kartra Funnel Stimulator, Kartra Webinar, Kartra Agency, Affiliate Management, Basic Automations, and Helpdesk support features as it does on higher plans.

• Growth Plan:

The Kartra Growth Plan costs $229 monthly and offers up to 12,500 contacts, three custom domains, ten team members, unlimited email per month, unlimited bandwidth, pages, videos, products, membership sites, and help desks. You'll also get access to Kartra’s Funnel Stimulator, Kartra Agency, and Kartra Webinar feature.

• Professional Plan:

The Kartra Professional Plan is Kartra's most comprehensive plan, costing $549 monthly. It includes up to 25,000 contacts, five custom domains, 20 team members, helpdesk live chat feature, advanced automations, and everything else in the Growth plan.

Kartra also offers a 14-day free trial period, which allows you to try out any pricing plan of the platform and its features before committing to a monthly subscription.

Leadpages Pricing Plan:

Leadpages offers three different pricing plans, which are: 

• Standard plan
• Pro plan
• Advanced plan

• The Standard Plan:

The Leadpages Standard plan costs $49 per month, which allows you to unlock conversion tools to generate leads. This plan includes landing pages, pop-ups, alert bars, unlimited traffic, and leads. Additionally, you'll get one custom domain, mobile-responsive site templates, and 90+ standard integrations.

• The Pro Plan:

The Leadpages, the most popular plan, is priced at $99 per month. It provides all the tools to make sales, test, and optimize. It includes everything from the Standard plan, three custom domains, unlimited A/B split testing, online sales and payments, and tech support via phone, chat, and email. Additionally, you'll receive a 1-on-1 quick start call to get you up and running.

• The Advanced Plan:

The Leadpages Advanced plan costs $399 monthly and includes access to advanced features to serve your clients better. It includes everything from the Pro plan, up to 50 custom domains, free hosting, priority phone tech support, and other advanced features.

Kartra Vs. Leadpages: Pros and Cons

When choosing between both platforms, there are several pros and cons. Let's take a look at them. 

Frequently Asked Questions 

Kartra Vs Leadpages: Which Is Better Overall?

The truth is Kartra emerges as the clear winner in the battle between both platforms. Kartra is an all-in-one platform, giving you everything you need, from email marketing, automation, sales funnels, membership sites, and more. This makes Kartra a comprehensive solution for businesses of all sizes.

On the other hand, Leadpages excels in lead generation and creating effective landing pages, making it a valuable tool for businesses focused on streamlining their lead-generation process. Ultimately, the choice between both platforms depends on your marketing goals and requirements.

But as for me, I would go with Kartra all day, any day.

My Kartra Bonuses

Below is the list of bonuses that can help you achieve the success you want in your online business using Kartra. I would greatly appreciate it if you sign up for Kartra through me so I can give you access to the following:

Here are the additional bonuses you get for free when you sign up for the Kartra with my affiliate link:

• Bonus 1: ELMessenger PRO Account ($497/yr Value)
• Bonus 2: GroupConvert SILVER Account ($204/yr Value)
• Bonus 3: ELMoptimizer PRO Account ($288/yr Value)
• Bonus 4: ELMlink PRO Account ($72/yr Value)
• Bonus 5: ELMatic PRO Account ($348/yr Value)
• Bonus 6: QuickLinkConvert STARTER Account ($24/yr Value)
• Bonus 7: 3 NEW Software Licenses Every Month (INSANE Value)
• Bonus 8: Follow-Up System In A Box + White Label Rights ($197 Value)
• Bonus 9: Ultimate List of Recurring Affiliate Programs + White Label Rights ($47 Value)
• Bonus 10: Unmatched and Dedicated Support (PRICELESS)
• Bonus 11: Kartra 30-Day Trial ($119-$549 Value)

For more details and to learn how to get these bonuses, check out my Kartra bonus page.