13 Best Sales Funnel Builders For Small Businesses (2022): Ranked & Compared

If you are a small business owner, you know that generating consistent sales is the key to success. But how do you go about generating sales? 

The best way is to use a sales funnel builder software.

A sales funnel builder software helps you create a sales process tailored to your unique products or services. A sales funnel builder can increase your chances of making sales and growing your business.

And trust me, I understand how hard it can be to choose the right tools for your business.

I have personally used lots of funnel builder softwares and created funnels for myself and my clients.

To help you make a decision, I compiled a list of the best sales funnel builder softwares for small businesses  that I found available in 2022.

I based my rankings on price, features, ease of use, and, most importantly, support. Here are my top picks:

What are the best Funnel Builder Softwares for Small Businesses?

#1. ClickFunnels

With ClickFunnels' easy drag-and-drop interface and tons of done-for-you templates, you can create powerful marketing campaigns and boost your business revenue in minutes.

The beauty of ClickFunnels is that it comes with everything you need to run your online business, including an autoresponder, landing pages for quick leads, and a tracking system, so there are no surprises when sales come through!

They also have an affiliate management system if you want others to promote your products and services. You can use it to set up custom commission terms, invite affiliates with one click, and reward them for helping you grow your business.

Russell Brunson is the Co-Founder of ClickFunnels, and he is one of the most successful marketers in the world today. Russell has packed the software with so much training and resources that range from mindset to marketing, advertising, and sales. You can check out his Your First Funnel Challenge to see what I mean.

Because of ClicKFunnels’ completeness, ease of use, training courses, and community, it’s a no-brainer for most entrepreneurs and business owners. No wonder it’s the most popular funnel builder software in the market today.

Plus, they will award you if you make a million dollars using a single funnel to sell your product or service with their software. They call it the Two Comma Club Award.

Over 1,000 people have won the Two Comma Club Award, and it has become a symbol of success in the entrepreneurship world today.

ClickFunnels has revolutionalized the entrepreneurship industry. So it's not a matter IF you should use ClickFunnels; the question is when?

Pricing:

ClickFunnels pricing comes in 3 plans. And, you can only test drive any of their pricing plans FREE for 14 days. The prices of ClickFunnels plans are:

• The Basic plan is $147 per month.
• The Pro plan is $197 per month.
• Finally, the Funnel Hacker plan is $497 per month.

#2. Kartra

Kartra not only provides you with a drag-and-drop funnel builder with lots of pre-built funnel templates for various niches and purposes. The software also helps small businesses maximize their earnings potential and boost customer engagement.

Pricing:

Kartra pricing comes in 3 plans, and you can test drive any of the plans for 14 days for just $1. The price of Kartra plans are:

• The Kartra Starter plan is $99 per month.
• The Kartra Silver plan is $199 per month.
• The Gold plan is $299 per month.
• And the Platinum Plan is $499 per month.

Kartra funnel builder has everything an online business needs, from video hosting to a powerful membership site and affiliate management system, all at an affordable price. Plus, it has one of the most powerful and reliable email marketing automation features compared to other funnel builders.

#3. HighLevel (A.K.A. GoHighLevel)

One massive benefit of this platform is that it allows you to white-label the entire platform and sell it as your own. This is an excellent feature for businesses and entrepreneurs that sell high-ticket products. In addition, you can add the software as a bonus to your offers, increasing the perceived value and incentivizing more people to buy from you.

Key Features:

Pricing:

HighLevel pricing comes in 3 plans, and you can try their software free for 14 days before you pay anything. Here are their plans and prices:

• The Agency Starter account is $97 per month.
• The Agency Unlimited account is $297 per month.
• While the White Label account is $497 per month.

I love HighLevel because it is geared to make the lives of marketing agencies easier. I mean, it was built by a marketing agency for marketing agencies. It is the best white-label funnel builder in the market today.

#4. Simvoly

Simvoly is another great sales funnel builder with a white-label feature, just like HighLevel.

Apart from reselling the software as your own, another great benefit of a white-label funnel builder for small businesses is that you can make the platform look like a piece of internal software.

Key Features:

Pricing:

Simvoly pricing comes in 4 plans. Currently, Simvoly’s plans are called Personal, Business, Growth, and Pro:

• The price of the Personal plan is $18 per month.
• The price of the Business plan is $32 per month.
• The price of the Growth plan is $99 per month.
• The price of the Pro plan is $249 per month.

If you want to test out Simvoly before you commit to the monthly payments, you can try any of the plans for free with no credit card required.

#5. ThriveCart

One cool feature that makes ThriveCart stand out from the rest of the sales funnel builders on this list is sales tax handling capabilities based on location, product type, and all other variables, so you don’t need to integrate other expensive services.

However, the platform isn’t great for small businesses that want a tool only to generate leads and send marketing/follow-up campaigns.

Key Features:

Pricing:

ThriveCart’s pricing option is one of the best, offering a lifetime deal. ThriveCart is the only sales funnel builder that lets you pay just once to own the software for life.

The price to get a lifetime account with ThriveCart is just a one-time payment of $495. This is relatively cheap compared to the other funnel builders, plus all the functionality ThriveCart offers.

However, they also offer a Pro Account with more features which you can get at a one-time payment of $690.

#6. SamCart

SamCart was launched in 2014 by Brian and Scott Moran. It is currently used by over 22,000 small business owners and entrepreneurs with over $2.2 billion processed selling physical and digital products.

Key Features:

Pricing:

SamCart pricing comes in 3 monthly plans, which you can try out for free for 14 days.

The prices of SamCart’s plans are:

• The Launch plan is $49 per month.
• The Grow plan is $99 per month.
• The Scale plan is $199 per month.

I recommend SamCart mainly because of its affiliate management software, reliability, and ease of use. But the truth is, ThriveCart is superior to SamCart.

#7. DropFunnels

The platform was founded in 2019 by Jordan Medirich. Since then, DropFunnels has continued to improve with a core focus on helping small business owners and entrepreneurs who want to rank their funnels on Google but don’t want to deal with the complicated tech of WordPress.

Key Features:

Pricing:

DropFunnels pricing comes in 3 plans. However, you can only test out the first two plans for free for 14 days. The DropFunnels plans are:

• The Lite Plan is $49 per month.
• The Starter Plan is $97 per month.
• And the Partner Plan is $297 per month.

#8. Convertri

However, even DropFunnels beats Convertri as Convertri also doesn’t offer a membership site feature where you can host and sell your courses using the platform.

Key Features:

Pricing:

Convertri pricing is simple as it offers only one single plan. The price of Convertri is:

• $99 billed monthly.
• Or $75 per month billing annually.

You can also try it out free for 14 days:

#9. PayKickStart

PayKickStart is mainly advertised as a shopping cart solution, but PayKickStart is much more than that. The platform is aimed at helping course creators, SaaS owners, coaches, consultants, marketing agencies, eCommerce businesses, and digital product creators deliver a seamless checkout experience.

Though PayKickStart doesn’t offer an email marketing automation solution, I had to add them to the list because of some critical sales funnel-building features they offer.

Key Features:

Pricing:

PayKickStart pricing comes in 3 plans. The plans are called Startup, Growth, and Scale plans:

• The Startup plan is $99 per month.
• The Webinar plan is $199 per month.
• The Enterprise plan is $299 per month.

You can try out any PayKickStart plans for free to know what it feels like to use this software.

#10. Keap (AKA Infusionsoft)

One of the reasons why I recommend Keap is because of its vast integrations. However, the platform is far from user-friendly, and it is pretty confusing.

However, Keap doesn’t include affiliate management software, and their sales funnel builder isn’t that dynamic compared to ClickFunnels or other funnel builders on this list.

Key Features:

Pricing:

Keap pricing comes in 3 plans, and you can try the software free for 14 days with no credit card required.

• Lite plan is $79 per month.
• Pro plan is $169 per month.
• Max plan is $199 per month.

However, for a limited time, you can get a 50% discount on your first three months when you sign up with our link.

What are the Best FREE Sales Funnel Software for Small Businesses?

#11. Systeme.io

Systeme.io is now one of the cheapest sales funnel builders for small businesses and entrepreneurs. Plus, they have quite a helpful free plan as well. Systeme.io is aimed at helping course creators, freelancers, consultants, and small business owners manage their online businesses with ease and at a very affordable rate.

It has similar features to ClickFunnels that you can use to create effective sales funnels, grow and market to your audience, sell your products, launch online courses, build an affiliate program, and scale your business.

Key Features:

Pricing:

Systeme.io pricing comes in 4 plans. The plans are called the Free, Startup, Webinar, and Enterprise plans:

• The Free plan is free with no credit card required ($0 per month).
• The Startup plan is $27 per month.
• The Webinar plan is $47 per month.
• The Enterprise plan is $97 per month.

The best part is that you can try out any paid plans for free if you want to test out Systeme.io before paying.

#12. Podia

Podia is a sales funnel builder that helps you generate leads and sell products or services. You can also use it to create a membership site where people can pay to have access to your courses or other content.

Podia also has email marketing automation and an affiliate management system, so you can easily promote and sell your products or services.

Key Features:

Pricing:

Podia has four plans: the Free plan, the Mover plan, the Shaker plan, and the Earthquaker plan.

• The Free plan is $0 per month.
• The Mover plan is $39 per month.
• The Shaker plan is $89 per month.
• The Earthquaker plan is $199 per month.

You can also get a 14-day free trial to test Podia before committing to a paid plan.

#13. GetResponse

Getresponse was primarily an email marketing automation software but added more features over time and now became one of the best all-in-one marketing platforms today.

Currently, you can do lots of stuff with Getresponse. Let’s take a look at them:

Key Features:

Pricing:

GetResponse pricing comes in 4 plans. The Free, Basic, Plus, and Professional plans:

• The Free plan is free ($0 per month).
• The Basic plan is $15 per month.
• The Plus plan is $49 per month.
• The Professional plan is $99 per month.

However, you cannot try any of the paid plans for free. Therefore, to test GetResponse before paying, you must start with the Free plan.

Frequently Asked Questions

What is a Sales Funnel?

So basically, “sales” is simply selling something to someone. In contrast, “funnels” are the web pages that take people through that sales process. They are primarily designed to convert your website visitors into leads and then into paying customers.

The online sales process starts before that checkout page. It starts from all the content and web pages your dream customers interact with before they come to your checkout page. So funnels are also the web pages or content your customers see before and after your checkout page.

Why Use A Sales Funnel Builders?

As a small business owner or entrepreneur looking to grow your business online, you need an online system to generate leads and collect customer payments online. And that’s where sales funnel builders come in.

However, a sales funnel builder can be more than just a system to help you generate leads and sales online. But instead, a system that can help you increase your overall revenue with:

• Order bumps,
• Upsells,
• And downsells.

You can also use a sales funnel builder to follow up with your leads via SMS or email marketing on autopilot, host webinars and courses, manage affiliates, etc.

That’s why it is crucial for you as a small business owner or entrepreneur to utilize sales funnel builders in your business if you want to stand out from your competitors, generate more revenue, scale your business and make an impact online.

What are the most essential features of sales funnel software?

Here are the key features any good sales funnel-building software should have:

• Ease of use and simple to navigate
• Reliable and efficient system
• No coding or tech skills 
• A lot of prebuilt high-converting templates
• Conversion-optimized checkout process with order bumps, upsells, and downsells
• A/B split testing and analytics
• An email marketing software
• A membership site or course hosting software
• An affiliate management software
• Lots of payment processors and gateway integrations
• Affordable pricing plans
• And reliable customer support

Final Verdict & Conclusion:

There are quite a number of sales funnel builders in the market. But, the truth is not all of them are created equal. Some are more suited for certain types of businesses than others.

The three best funnel builders that we recommend for small businesses are ClickFunnels, HighLevel, and ThriveCart. Each of these platforms has its own strengths and weaknesses. However, they all offer the necessary features and functionality for creating effective sales funnels. 

ClickFunnels is the clear winner when it comes to features and integrations. It is the most comprehensive platform on the market and has everything you need to build successful sales funnels for your business. It is an excellent choice for small businesses that want to increase their conversion rates. They also allow you to manage your affiliate program as well. Although it is the most expensive platform on our list, they have a strong reputation as the BEST in the industry and are used by well-known entrepreneurs, companies, and brands.

If you're looking for a 100% white-label funnel builder, we highly recommend starting with HighLevel. HighLevel offers a wide range of features at a very reasonable and affordable price. And you can ultimately use the white-label feature to drastically increase your income and take your business to the next level. 

ThriveCart is the best choice if you want an all-in-one shopping cart system with a powerful affiliate management system. They also have a wide range of integrations, so you can connect them to the other software and platforms you use. Plus, it would be wise to take advantage of ThriveCart’s lifetime deal before it closes.

No matter which funnel builder you choose, you can create successful sales funnels for your business that will help you boost your revenue. Make sure you take advantage of their free trial or money-back guarantee to test it out and see if it's the right fit for you and your business.