41+ MOST Important Copywriting Statistics To Know [Facts, Market Size & Huge Trends In 2024]

Copywriting has evolved into an important aspect of online business. It is so important that it contributes to over half of all internet content. 

If you own an online business, you should consider investing in copywriting. It can significantly impact your company’s success and provide a good return on investment (ROI).

However, the copywriting industry can be quite challenging, especially since an excellent copy is more than just good words. It would be best if you had a good understanding of what is important. 

This article provides important copywriting statistics that provide interesting information about the industry. With these statistics, you can create excellent copies.

Key Highlights: Copywriting Statistics

• The global market size for copywriting services is projected to grow at a CAGR of 7.6%, expanding from $25.29 billion in 2023 to an estimated $42.22 billion by 2030.
• Male copywriters earn an annual salary of about £52,000, while female counterparts earn about £41,000, indicating a significant gender-based salary gap.
• In Australia, junior copywriters earn an average of 45,000 Australian dollars, while senior copywriters earn 100,000 Australian dollars.
• 41% of copywriters in the U.K. specialize in the B2B sector.
• Word of mouth is over 90% effective in acquiring new clients for copywriters.
• 97% of marketers consider content a significant part of their marketing strategy, with 46% attributing their success to SEO optimization and 35% to website optimization.
• Only 46% of copywriters have completed formal copywriting training.
• Poor grammar or spelling in web copy can increase the bounce rate by 85% and reduce visitors’ time on a website by 8%.
• A good conversion rate across industries is about 11.45% or higher.

Why Is Copywriting Important For Business?

Copywriting is the process of creating written content to promote a product, service, or idea. Writing that aims to increase brand awareness and persuade someone or a group to take action is called copy or sales copy.

Copywriting is essential for businesses because it is the art of persuasion. A good copywriter can turn an idea into words that sell, whether it is a product, a service, or even an idea. 

The ability to persuade people to take action is a valuable skill that can be used in many different situations.

Copywriting is also important because it is one of the most effective forms of marketing. A well-written piece can reach a large audience and persuade them to take action. 

This can result in increased sales, more customers, and more exposure for your business.

General Copywriting Statistics

1. A copy with a personalized call to action (CTA) is 202% more effective than a copy without one. (source) 

A clear and personalized CTA can be the game changer for your copies. This is because it tells/shows the potential client what to do and how to do it. 

Additionally, including a benefit from taking the CTA can make it more effective. 

2. Copies that use the fear-of-missing-out (FOMO) strategy are usually very effective. About 60% of surveyed buyers say they purchase within 24 hours due to FOMO. (source)

3. SEO copywriting tactics are rapidly increasing. About 69% of marketers are investing in the power of SEO marketing. (source)

Strategic keywords are among the top SEO tactics marketers use, including SEO copywriters. 

4. In Australia, the average salary for a junior copywriter is 45,000 Australian dollars, and the average salary for a senior copywriter is 100,000 Australian dollars. (source)

5. Headlines that arouse curiosity in the reader are the best type of copy headline. (source)

6. About 41% of copywriters in the U.K. specialize in the B2B sector. This makes it the sector with the most copywriters. Other sectors include B2C and Business/Finance/law, with 30% and 21%, respectively. (source)

7. The annual salary of copywriters often differs based on gender. Male copywriters earn an annual salary of about £52,000 (GBP). However, the female counterparts earn about £41,000 (GBP). The difference is about £21,000 (GBP). (source)

8. 97% of marketers said content is a massive part of their marketing strategy. (source)

9. 46% of marketers say that SEO optimization boosted their success. Another 35% of marketers attributed their success to website optimization. (source)

10. You don’t need to have formal training to become a copywriter. In fact, only 46% (less than half) of copywriters have completed copywriting training. (source)

11. About 73% of surveyed copywriters identify as “self-employed.” Of the percentage, only 6% are agency founders, while the other 67% are freelancers. (source)

12. Copyediting skills are the top leading skill every copywriter must have aside from writing. Other skills include Proofreading, SEO, tone of voice, and content management. (source)

13. The most common and possibly the best way for copywriters to find new clients is through word of mouth. It is over 90% effective. However, having a strong online presence is 50% more likely to get new clients. (source)

14. About 60% of content marketers measure their content marketing strategy success by the number of sales it generates. This shows that copywriters are very much needed to create compelling content in their copies. (source)

15. The headline is the most vital part of your copy. 80% of people read the headline of a copy. But only 20% read the rest. (source)

This means that your headline must be attractive and compelling, or else people will not read the copy. 

16. Aside from a great headline, the quality of your copy should also be great. About 74% of internet users pay close attention to the spelling and grammar of every copy or piece of content. (source)

The quality of your spelling and grammar can significantly affect your conversion rate. Wrong spelling and grammar show that you are not authentic, and it affects branding. 

17. 37% of marketers claim that 37% of their best content was video content, 36% was a blog post, 22% was about their success stories, and 16% was through case studies. (source)

Landing Page and Website Copywriting Statistics

18. Elements such as videos, images, and social media positively impact conversion rates when displayed on a landing page. (source)

19.  Landing pages that address buyers’ fears and reservations have been discovered to increase conversion rates by 80%. (source)

20. Businesses that use optimization software for their landing pages have been studied to see an average conversion lift of up to 30%. (source)

21. Copy pages with one CTA have a 13.5% average conversion rate. However, additional CTAs can lower the rate. (source)

Your CTA should be clear on what you want your readers/audience to do. Having multiple CTAs can get the audience confused.

22. Poor grammar or spelling in a web copy or landing page can increase the bounce rate by 85%. Bad web copy can also reduce visitors’ time on your website by 8%. (source)

23. A good conversion rate across industries is about 11.45% or higher. (source)

24. About 40% of internet users will abandon a web page if it takes more than 3 seconds to load. (source)

SEO web copywriting is not just limited to writing texts but also web design and the technical aspects of the website. 

Therefore, visitors are not just persuaded by the written web copy but also by the quality of the website. The entire process takes time and effort. 

25. About 17% of marketers make use of landing page A/B tests to improve conversion rate (source)

26. The Hubspot marketplace is an incredible tool for creating landing pages for optimization, analytics, and integration purposes. (source)

27. 44% of marketers use landing pages to increase their leads through prospective customer contact information. (source)

28. 38% of marketers use landing pages to generate more customers and direct purchases. (source)

29. 10% of marketers use landing pages to generate more email subscribers. (source)

Email Copywriting Statistics

30. About 64% of small businesses agree that their email copy is effective and has gotten them a bigger ROI. (source)

31. In 2021, the average email open rate was 21.5%. This is a 3.5% increase from the previous year. (source) 

32. The number of email users is steadily increasing, with over 4.1 billion email users worldwide. (source)

Therefore, email copywriting services should be vital to your marketing strategy. 

33. Over 319 billion emails are sent daily, which is expected to rise to 376 billion by 2025. (source)

It is easy for your email copy to get lost in the crowd if it is not compelling enough to attract clients and increase conversion. 

34. The average time consumers spend reading brand emails has reduced from 13.4 seconds in 2018 to 10 seconds in 2021. (source)

The average time is still expected to decrease due to increased attention span. An excellent email copy must grab the readers’ attention and get them hooked immediately; otherwise, they will ignore it. 

35. 25-44 years is the age group with the most email users in the U.S. (source)

36. Email marketing (which includes email copies) has the highest ROI of any other digital marketing strategy. For every $1 spent, there is an ROI of $36. (source)

37. About 60% of consumers say they have purchased from a brand after receiving marketing mail from them. (source)

38. As headlines are so important in a regular copy or web copy, subject lines are also very important in an email copy. About 47% of email recipients open emails based on the subject line. (source)

If the subject line of an email copy doesn’t create curiosity or grab attention, it will be discarded and probably never opened.

39. Using emojis in your email copy/newsletter subject line can increase open rates by 45%. (source)

Boring copies are likely going to get a low conversion. However, those with emojis and other visual content lighten the mood and make them feel more relatable. 

40. Companies that A/B test all their emails see a 37% increase in their email marketing ROI than those that do not. (source)

41. In 2022, the overall average email open rate for B2B and B2C companies across various industries dropped to 16.97%, with a 10.29% CTR. (source)

42. In 2021, email collection forms were the most successful at conversions, with a 15% conversion rate. (source)

Latest Copywriting Trends For 2024 And Beyond

What will be the latest copywriting trend in 2024? This question is on many marketers’ minds as the advertising world continuously changes. 

As a digital marketer, you must always consider the future to prepare for the challenges ahead. You need to know what’s coming up to strategize accordingly. 

Additionally, understanding copywriting trends can help you to better understand the motivations behind why people buy things, which can ultimately help you sell more products or services. 

A look at copywriting trends can reveal the type of writing customers will most likely engage with. If you participate in and keep up with these trends, you can get more exposure for your work. 

Content marketing is a trend that will definitely be here to stay. The concept of marketing your products or services with quality content has repeatedly proven successful. 

It’s also an extremely cost-effective way to market. This concept has been around for a long time and will remain important. 

Another trend likely to last is the importance of SEO and keyword research. SEO and keyword research are crucial for the success of any business.

1. Voice Search

With the rise of digital assistants like Siri, Alexa, and Google. Home voice search is becoming more and more popular. And as we move into the future, it will only become more important for copywriters to consider this.

You need to keep a few things in mind when writing for voice search. 

First, people use voice search to speak in longer, more natural-sounding phrases. So, your copy needs to be written in a way that sounds natural when read aloud. 

Second, since people usually look for quick answers when they use voice search, your copy needs to be concise and to the point.

Keep these things in mind, and you’ll be ahead of the curve when it comes to writing for voice search in 2024.

2. Artificial Intelligence (AI) and Machine Learning (ML)

A study by Gartner found that in 2022, AI and ML were responsible for creating more than $2.9 trillion in value for businesses worldwide. 

The report also found that by 2025, 95% of customer interactions will be powered by AI. This means that if you’re not using AI and ML to power your copywriting, you’re already falling behind the curve.

AI and ML can be used to create highly personalized copy tailored to each reader. This is done by analyzing a person’s past behavior and using that data to predict what they will want to read in the future. 

By doing this, businesses can ensure their message is always relevant and engaging, leading to more conversions and sales.

3. SEO

SEO copywriting is the latest copywriting trend that is taking the internet by storm. This new form of copywriting is all about creating optimized content for search engines. This means that your content will be written in a way that makes it more likely to appear on search engine results pages (SERPs).

If you want to ensure that your SEO copywriting is effective, keep a few things in mind. First, you must ensure that your content is relevant to your target audience. This means you need to choose keywords relevant to your business or website. 

Secondly, you must ensure that your content is interesting and informative. This means that you need to provide value to your readers. 

Lastly, you need to ensure that your content is keyword-rich. This means using keywords throughout your content so that search engines can easily find it.

4. Emotional Intelligence

The ever-reducing attention span of people has made it necessary to take any opportunity to capture their attention seriously.

Some strategies can be used to create effective copies, such as storytelling, personalization customization, and optimization. 

Emotional Intelligence is another special technique that can be used because it leverages the use of your audience’s opinions.

It is important to first understand your audience’s emotions, interests, and views and then create copies that resonate with them.

This trend is very helpful because it presents your brand as relatable and bridges the gap between you and your audience.

5. Online Course Copywriting

With the popularity of online courses, copywriting has become the latest trend in the industry. In fact, many experts believe that it is the future of copywriting.

With its ability to reach a wider audience and to be a more engaging online course, copywriting is definitely something to watch out for in the coming years.

While the term “copywriting” has existed for centuries, the rise of online courses has given it new meaning. 

In recent years, online courses have become increasingly popular, and copywriting is no exception. 

As more and more people turn to online courses to learn new skills, the demand for course copywriting has never been higher.

6. Long-Form Content

An article on the latest copywriting trend would not be complete without mentioning long-form content. While many people believe that shorter content is better for attention spans and SEO, the opposite may actually be true in 2024. 

Long-form content, defined as anything over 1,000 words, has been shown to improve SEO rankings and engage readers more than shorter pieces. 

In addition, long-form content allows writers to explore topics in greater depth, providing readers with more value. 

As a result, we expect to see more companies investing in long-form content in the coming year.

7. Virtual reality (VR) and Augmented Reality (AR)

With the release of new and improved hardware, such as the Oculus Quest 2 and the HTC Vive Cosmos Elite, as well as more powerful and sophisticated software, virtual reality (VR) and augmented reality (AR) are becoming increasingly popular among businesses and consumers alike. 

And it’s no wonder VR and AR offer a level of immersion and engagement unrivaled by any other medium.

But what exactly are VR and AR? 

VR is a computer-generated simulated environment that can be experienced through sensory input such as sight, sound, and touch. AR, conversely, is a technology that superimposes computer-generated images in the real world.

8. Videos

The creation of video content has made it possible to tell your brand story in a very appealing and engaging way.

Through demos, interviews, and social media content, businesses can now showcase their brands positively.

Videos are a huge trend in 2024, especially for most Gen Zs and millennials. 

This is why video content must be taken advantage of, and the audience should always be the focus.

Through videos, tell your brand stories in ways that capture your audience’s attention.

9. Blog Writing

Blog writing is one of the latest copywriting trends that is taking the internet by storm. In fact, about 77% of internet users read blogs.  

This is because people are now more interested in reading about personal experiences and thoughts rather than just advertisements and news articles.

As a result, many businesses are now hiring professional blog writers to help them promote their products and services. However, there are a few things you need to keep in mind if you want to be a successful blog writer. 

First of all, you need to be able to engage your readers and make them want to read more. 

Secondly, you need to be able to write in an interesting and informative way. 

Finally, you need to ensure that your blogs are SEO-friendly to attract more readers.

10. Personalization

In a world where we’re bombarded with marketing messages daily, personalization is key to standing out from the crowd and getting your message across.

What is personalization?

Personalization is the process of tailoring content to an individual reader’s needs and preferences. This can be done through purchase history, browsing behavior, and demographic information.

Why is personalization important? In a world where we’re constantly bombarded with marketing messages, personalization allows you to cut through the noise and speak directly to your target audience. 

When done correctly, personalization can improve click-through, conversion, and customer loyalty.

Frequently Asked Questions

Conclusion

It’s important to remember that copywriting statistics and trends are not set in stone. This means that they can change over time. Therefore, you must stay up-to-date on what has changed.

Ultimately, the best way to write effective copy is to avoid getting too caught up in what’s “in” and what’s not. 

Instead, pay attention to the needs of your customers and your business, and make adjustments as necessary. 

That way, you’ll always be able to engage your audience and keep them returning for more.

When you keep these things in mind, you can ensure that your copywriting is up-to-date and engaging.