Spotify Statistics: Latest Report on The Music Streaming Platform

Spotify has become a global name in the music streaming industry. Millions of people are using the platform to either stream music or make some money from their music. 

Spotify is a Swedish audio streaming media provider founded by Daniel Ek and Martin Lorentzon on April 23, 2006.

However, there is more to learn about the platform, including its numbers, users, revenue, top songs, and more. These Spotify statistics will give you deeper insights into the music streaming giant.

Key Spotify Statistics

• Spotify has about 226 million premium subscribers worldwide.
• In 2020, Spotify had about 8 million creators with recording on the app. This figure is estimated to skyrocket to 50 million by 2025.
• Spotify pays artists between $0.003- $0.005 per stream on average.
• The average time spent on Spotify by the platform’s active users is 25 hours per month.
• Afrobeats is one of Spotify’s fastest-growing genres, increasing by 550% since 2017
• Spotify is available in over 180 countries, with over 100 million tracks, 5 million podcast titles, and 350,000 audiobooks.
• The top global song of 2023 was “Flowers” by Miley Cyrus.

General Spotify Statistics

1. Spotify has reached up to 574 million active users worldwide, which marked an increase of 118 million users in just one year. (source)

2. Spotify reached ad-supported active users worldwide in the third quarter of 2023, which amounted to 361 million from 343 million a quarter earlier. (source)

3. Spotify has about 226 million premium subscribers worldwide, up from 195 million subscribers in the previous quarter of 2022. (source)

4. Spotify underwent a net loss of 430 million euros. This figure is a decline in net loss from those reported between 2020 and 2021. (source)

5. Spotify generated a revenue of over 11.7 billion euros in 2022, up from €9.67 billion generated in 2021. (source)

6. Spotify attained 18% of the population in the United States, the United Kingdom, Canada, and Australia in the fourth quarter of 2017. (source)

7. Afrobeats is one of Spotify’s fastest-growing genres, increasing by 550% since 2017, with new audiences coming from Mexico and India. Rema’s “Calm Down” became the first Afrobeats artist-led track to receive one billion Spotify streams in 2023. (source)

8. Spotify reached a net operating income of 33 million euros in the third quarter of 2023. (source)

9. Spotify’s subscriber churn rate increased to about 4.8% in the final quarter of 2019 from 5.2% in the previous quarter. (source)

The churn rate is the percentage of the annual amount of subscribers that refrain from using the music streaming platform.

10. Europe and North America accounted for about 66% of Spotify’s paying subscribers. Europe accounted for 39% of the total subscriber count, which made it Spotify’s strongest market. (source)

11. Spotify is available in over 180 countries, with over 100 million tracks, 5 million podcast titles, and 350,000 audiobooks. (source)

12. 30% of Americans reported using Spotify monthly in 2021. Identical growth was noticed in its weekly usage, which grew from 22% to 28% within the same period. (source)

13. Rock music accounted for 17% of on-demand audio and video streams in 2021, based on the distribution of strained music consumption in the US. (source)

14. The leading genres by the number of streams they had on Spotify were Rock music, R&B, and hip-hop. (source)

15. The number of paid music streaming subscribers in the United States in 2021 exceeded 92 million. This shows there is a massive demand for streamed audio content, and this demand is growing every year. (source)

16. In 2021, Spotify paid over $7 billion to different artists in the music industry. (source)

17. Spotify is figured to reach about 32.5 million monthly podcast listeners. (source)

18. Spotify has brand awareness among digital music users of 91% in the United States. (source)

19. Spotify has over 30% of music streaming subscribers worldwide, outperforming Apple Music and Amazon. (source)

20. Spotify established a long-term partnership with Samsung, which allowed it to serve as the recommended service provider on all Samsung devices. This partnership was significant as it serves as a built-in Music functionality for all Samsung users, just like Apple Music. (source)

21. Spotify is a Swedish audio streaming media provider, and it was founded on the 23rd of April, 2006, by Daniel Ek and Martin Lorentzon. (source)

22. Spotify Premium generated a revenue of 10.25 billion euros in 2023. It also generated 1,476 million euros in ad-supported revenue. This recent revenue is the highest Spotify has made to date. (source) 

23. As of 2022, Spotify had about 7066 employees. A majority (4332) of its employees are based in the U.S., and 1853 are based in Sweden. Then 881 employees are based in the U.K. (source)

24. In 2022, Spotify reported an operating loss of 659 million euros, a significant number compared to the 95 million euros profit in the previous year. (source)

Spotify’s Wrapped Statistics

25. Spotify Wrapped increased Spotify’s mobile app downloads by 21% in the first week of December 2020. (source)

26. Spotify Wrapped increased the total number of app downloads in various countries. The United States grew by 20%, India grew by 19%, Russia grew by 16%, and France rose by 21%. (source)

27. Spotify has a Podcast listening feature that more than 100 million Spotify users use, which counts towards listening data once users connect to the internet. (source)

28. Spotify streams are counted when users listen to a song for 30 seconds and above. (source)

Spotify Artists Statistics

29. A report by Duetti found that in 2023, Spotify paid independent artists 8% less than it did the previous year per stream. (source)

30. Independent Latin artists made 70% less per stream than the Country artists. Hence, they need up to 5 million streams to earn the U.S. minimum wage. (source)

31. Independent artists make only $2.95 per 1000 streams. (source)

32.  Ed Sheeran’s “Shape of You” is the most streamed song on Spotify, with over 3 billion streams, more than any other song on the platform. (source)

33. According to Spotify’s news, Taylor Swift was the top global artist for 2023. She had over 26.1 billion streams worldwide. Taylor Swift was also the most streamed artist in the U.S. Drake came second. (source)

34. However, the top global song of 2023 was “Flowers” by Miley Cyrus. It had over 1.6 billion streams worldwide. In the U.S., the most streamed song was “Last Night” by Morgan Wallen. This was followed by SZA’s “Kill Bill”. (source)

35. The most streamed album worldwide was “Un Verano Sin Ti” by Bad Bunny. The album had over 4.5 billion streams. However, in the U.S., “One Thing At A Time” by Morgan Wallen was the most streamed album. (source)

36. The top podcast globally was ‘The Joe Rogan Experience’. It was also the most listened podcast in the U.S. (source)

37. Spotify pays artists between $0.003- $0.005 per stream on average. This means that Spotify uses a revenue split method of 70/30. Hence, the artist is entitled to 70% of the revenue generated, and 30% of the revenue goes to Spotify. (source)

38. Tracks on Spotify must have reached 1000 streams in 12 months to generate royalties on the platform, with streams updated when a user listens for 30 seconds or longer. (source)

39. Ariana Grande and Drake are the most streamed female and male artists of the decade. (source)

40. About 7,500 artists currently generate over $100,000 per annum from Spotify. This means that an artist’s chance of developing over $100,000 on Spotify is 0.094%. (source)

41. In 2022, the most weekly-streamed song worldwide was “Heat Waves” by Glass Animals. It had over 31.67 million streams worldwide. However, in the U.S., the top spot went to “First Class” by Jack Harlow. (source)

Spotify User Statistics

42. 47% of digital music users claim to like Spotify, and 43% of digital music users use Spotify in the US. (source)

43. 38% of digital music users will likely use Spotify again, and 88% of the app’s users are loyal to their brand. (source)

44. About 33% of Spotify’s users heard about it in the media, on social media, or in advertising over the past three months. (source)

45. The average time spent on Spotify by the platform’s active users is 25 hours per month. (source)

46. At the start of 2023, Spotify had 515 million monthly active users and 210 million premium subscribers. (source)

47. Spotify exceeded its expectations for the third time in its history and profited about $60 million. This increase in profit resulted from a faster subscriber rate and less money being spent on promoting content and new tools for artists, among other factors. (source)

48. In the third quarter of 2023, Spotify’s monthly active users grew by 26%, reaching 574 million. The subscribers also increased by 16%, reaching 226 million. Additionally, the total revenue grew by 11%, reaching €3.4 billion. (source)

49. Spotify’s premium subscriber performance increased by 16%, with net growth in monthly active users of over 25%. (source)

50. Spotify’s user base was occupied by Millennials, with 29% of its users aged 25 to 34 and 26% aged between 18 and 24. (source)

51. In July 2018, Spotify reached 47% of users between the ages of 16 and 19, compared to about 2% of those aged 65 and above. (source)

52. In the United States, more than 25% of 18 to 34-year-olds were reportedly using Spotify. (source)

53. In 2020, Spotify had about 8 million creators with recording on the app. This figure is estimated to skyrocket to 50 million by 2025. (source)

54. More than 60,000 new tracks are added to the platform daily. This means that at least one track is added every second. (source)

Spotify Statistics by Country

Spotify Statistics In Asia Pacific

55. Aside from China, 48% of people from the Asia Pacific use Spotify. This makes Spotify the top music streaming platform in the region. Spotify is most popular in the Philippines, with 71% of people using it. In Indonesia and India, 57% reported using it. (source)

56. Spotify has seen a nearly 500% increase in classical music consumption in India. Over 45% of Spotify’s Indian classical music listeners are under the age of 25. (source)

57. Spotify held 26% of all music streams in India’s audio streaming market. It is also among the top audio streaming platforms in South Asia. (source)

58. Since 2021, the number of Spotify users in India has tripled. The platform boasts of about 55 million monthly users in India. It also has over 10 billion streams as of January 2023. (source)

Spotify Statistics In the UK

59. In the UK, Spotify has a 95% brand awareness among digital music users. This means it is very popular in the U.K. (source)

60. 57% of UK digital music users say they like Spotify. (source)

61. Although 95% of digital music users know Spotify, only 54% use it. Also, 49% say they are likely to use it again. (source)

62. The top song in Spotify Europe is, ‘The Final Countdown’ with over 566 million streams. (source)

Spotify Statistics In Australia

63. Spotify is the leading music streaming platform in Australia. Out of the 12.7 million Australians who use music streaming platforms, Spotify accounts for 8 million users. YouTube is the closest rival to Spotify but has 5.5 million users. (source)

64. Additionally, Spotify is Australia’s most downloaded music app, with over 23.8 million downloads. (source)

65. In Australia, Spotify had the most digital audio purchases compared to other platforms. (source)

66. In a survey on streaming media consumption, about 45% of Australians admitted to using Spotify the previous week. Only 15% and 1% said they used YouTube Music and Amazon Music, respectively. (source)

Spotify Statistics In Africa

67. 54.2% of Spotify users in South Africa are between 25 and 34 years old. (source)

68. More females (53.4%) use Spotify than males (46.6%). (source)

69. According to Spotify Wrapped 2023, the most exported sub-saharan African artists were Rema and Burna Boy. (source)

70. In 2023, Spotify honored Rema with a 1 billion streams plaque. His song, “Calm Down,” featuring Selena Gomez, hit over 1 billion streams on Spotify. (source)

Final Thoughts

Spotify has been incredibly successful in the music streaming market. The service has over 500 million monthly active users, including over 226 million paid subscribers. The company’s popularity has been contributed to by its wide selection of music, personalized playlists, and easy-to-use app.

Spotify is here to stay and will remain a significant player in the music industry. One critical reason for this is that Spotify is used for music discovery. 

Spotify helps users find new music they might like based on their listening habits. The service also has an extensive library of podcasts, and many users use Spotify to stream their favourite songs and albums. 

Lastly, Spotify can be a social platform, allowing users to share music and playlists with friends and family.

Frequently Asked Questions