Having extensively used and tested Kartra and HubSpot, I can confidently and knowledgeably compare these two CRM and marketing automation platforms.

The fact is up to 55% of marketing professionals and executive members agree that the essential feature of marketing automation software is integration with existing systems like customer relationship management (CRM). Also, the second most crucial function of any excellent marketing automation software is the lead qualification and scoring feature.

Thankfully, Kartra and HubSpot are excellent marketing automation softwares that have these features embedded in their software.

In this analysis, I explain their key features, similarities, differences, pricing, pros and cons, and everything you need to know about these tools to decide which is best when scaling your business online.

Overview of Kartra Vs HubSpot

Kartra and HubSpot are marketing sales automation systems that help your business scale and grow online, help reduce expenses, generate more leads, and boost profits through sales funnel features.

Kartra Vs HubSpot: Features Comparison

Below, I'll list both software's similarities and differences for you to understand better what Kartra and HubSpot offer.

#1. Email and SMS Automation

This feature is available on Kartra and HubSpot. However, Kartra wins this feature because Kartra is one of the best email and SMS automation software.

The email marketing function of Kartra is entirely automated, and you can personalize emails and text messages to any customer of yours. 

Moreover, it offers an If and Then option that triggers actions whether or not your emails are clicked. You don't need to constantly check to see if your email has been read because the If and Then functionalities automatically respond.

On the other hand, HubSpot is big on email marketing automation, but Kartra is different. HubSpot software is excellent for creating any email marketing campaign you want; it is also easy to create and manage workflows like Kartra. 

As a seasoned software user, I found HubSpot to be an exceptionally comprehensive CRM and marketing automation solution. But when it comes to strategic email and SMS marketing automation, Kartra takes the lead.

#2. Tracking and Analytics

Both Kartra and HubSpot have tracking and analytics features. 

For Kartra, its tracking and analytics tool can help you monitor your campaigns and make data-driven decisions.

With Kartra, you can track conversions, sales, and revenue and monitor the performance of your email campaigns, landing pages, and more. 

HubSpot, on the other hand, helps you measure the effectiveness of your campaigns in one place with the aid of built-in analytics, reports, and simplified dashboards.

However, HubSpot is quite pricey, making Kartra a better option.

#3. Custom Relationship Management

In this feature, HubSpot clearly wins because this software has an all-in-one CRM with everything you need to track, organize, build, and maintain good relationships with your clients and leads.

HubSpot’s user interface is straightforward, and you can manage a large customer base in one CRM. The platform is big on CRM, and I highly recommend it. However, Hubspot may be a bit pricey for small businesses, but this tool is excellent for you if you have a medium-sized or large company.

On the other hand, Kartra is an all-in-one CRM platform that offers a variety of features, including contact management, lead generation, sales tracking, customer support, and marketing automation. 

With Kartra, businesses can automate their marketing and sales processes, manage their customer relationships, and grow their businesses.

Additionally, Kartra includes email marketing, landing pages, membership sites, and video hosting, making it a comprehensive CRM platform for all your business needs.

Kartra also offers advanced automation features such as behavior-based triggers, lead scoring, and tagging to help you segment your audience and deliver targeted messaging.

#4. Website and Sales Funnel Builder

Kartra's sales funnel builder is a comprehensive tool that provides a complete set of tools and features for building and managing websites and sales funnels. 

With Kartra, you can create multi-step sales funnels with custom landing pages, opt-in forms, checkout pages, order bumps, upsells, downsells, and more. You can also track your funnel's performance and analytics to optimize conversion rates and revenue.

With HubSpot, you can easily create your ideal websites, landing pages, and checkout pages. Also, you should know that this checkout feature is part of the HubSpot CRM tool, and you can also track your sales with the tracking and analytics tool made available in the CRM.

However, when it comes to building high-converting and high revenue sales funnels, Kartra wins.

#5. Social Media Management

This feature is only available on HubSpot, making it a clear winner for this feature.

This is because HubSpot allows you to manage all your social media pages in one CRM successfully. This feature includes tools like social media analytics, monitoring, and publishing. 

With the social media software that HubSpot provides, you can publish content to your business's various social media handles from the CRM where you create your campaigns. This tool will also help you to spend less time monitoring social media and more time growing relationships.

If your business is heavy on marketing with social media, I strongly recommend you get the HubSpot CRM to take advantage of this feature.

#6. Third-Party Integrations

HubSpot wins in this feature because this software integrates with almost all marketing tools you need to make your digital marketing effort seamless. These tools include Pipedrive, MailChimp, Microsoft 365, Shopify, Stripe, WordPress, Zapier, Zoho CRM, and over a thousand more.

Kartra, on the other hand, integrates with a limited number of tools like Zapier, Stripe, Google Calendar, HotJar, Twilio, Kajabi, MailGunn, and a few other tools.

#7. White-Label

Kartra wins in this feature because you can successfully white-label the whole Kartra software and resell this software to your customers as yours, using the Kartra Agency feature.

You can fully customize the look and feel of your platform with your branding, domain, and logo. You can also create custom login pages for your clients, set up custom URLs, and even customize email notifications. This makes Kartra one of the best white-label funnel builder.

On the other hand, HubSpot does not allow its customers to white-label its software.

#8. Live-Chat Support

Both Kartra and HubSpot offer live chat support to their customers. This means you can chat with their team for real-time help. Both softwares also let you provide this feature to your customers who visit your website.

#9. Money Back Guarantee

Kartra offers a money-back guarantee for its users, which can take up to 30 days to get your money back upon canceling your subscription. 

HubSpot does not offer a money-back guarantee. If you cancel your HubSpot subscription, the company will not refund your payment. However, you will still have access to your HubSpot account for the remainder of the paid month.

Kartra Vs. HubSpot: Pricing Comparison

Kartra and HubSpot have different pricing plans with other names and various features.

Kartra Pricing Plans:

Kartra pricing is divided into four distinct plans;

• Starter Plan 
• Growth Plan 
• Professional Plan 

#1. Starter Plan:

The Kartra Starter plan is for anyone who has a small business or is just starting an online business and wants to do better advertising their products or services. With this plan, Kartra offers a 25% discount on its annual plan, making it $99 instead of $119 (paid monthly) if you pay annually.

With this plan, you can get access to the following benefits;

• Unlimited email sends per month 
• One custom domain 
• 2,500 contacts 
• Five extra team members 
• Unlimited videos 
• Unlimited products
• Unlimited pages
• Unlimited membership sites
• Unlimited bandwidth
• Advanced analytics.

#2. Growth Plan:

The Kartra Growth plan is designed for mid-sized firms, extending their websites quickly to increase revenue. 

This plan can also be successful for affiliate marketers and digital marketing companies ready to invest in a robust platform. It includes Kartra Agency, which enables you to manage a client portfolio without worrying because you can do it with just one tool in one location.

This plan costs $229 per month and a 25% yearly Kartra discount, which reduces the monthly price to $189.

With this plan, you get access to the following:

• Everything in the Starter plan
• 12,500 leads/contacts
• Three custom domain
• Ten extra team members
• Host Webinars with 300 attendees and 6 presenters
• Funnel Simulation
• Affiliate management
• Helpdesk support feature
• Surveys and Quizzes.

#3. Professional Plan:

This plan is for large-scale businesses with prominent team members and leads monthly. 

With this plan, you may manage and expand your vast range of businesses, including course selling and e-commerce, without worrying about recruiting hundreds of people, which gives you a great deal of freedom.

This plan costs $549 monthly or $429 monthly due to its 25% yearly discount, which saves a whopping $1440.

With this plan, you get access to the following Kartra features:

• Everything in the Growth plan
• 20 custom domain 
• 25,000 leads 
• Add 20 extra team members
• Connect Unlimited Helpdesk with live chat
• Host Webinars with 1000 attendees and 6 presenters
• Real-time funnel analytics
• Advanced automations.

HubSpot Pricing Plans:

HubSpot provides you with five different features. Each feature has three pricing plans. These features include: 

• Marketing
• CRM and Sales
• Customer Service
• CMS (Content Management System)
• Operations

If you choose a feature and pricing under that feature, you get access to only that particular feature and very few extra features. This is a notable disadvantage as you will have to pay more money to get access to more features.

#1. Marketing:

This feature has three plans: the Starter Plan, The Professional Plan, and The Enterprise Plan.

• Starter Plan:

The Marketing Starter Plan is priced at $20 per month. It offers you marketing tools, 1000 marketing contacts, and extra features for drawing more audience, understanding, and engaging your leads. 

• Professional Plan:

The Marketing Professional Plan costs $890 per month. This plan contains everything from the Starter Plan together with 2,000 Marketing contacts, a blog, SEO tools, A/B split-testing, Custom reports, and more. 

• Enterprise Plan:

This plan includes everything from the previous plan. It also contains 10,000 marketing contacts, possibilities to extend the platform, advanced reporting, tools to manage your brand, etc. This plan costs $3,600 per month.

#2. Sales:

This feature has three plans: the Starter Plan, The Professional Plan, and The Enterprise Plan.

• Starter Plan:

The Sales Starter Plan costs $20 per month. It allows you to organize your sales, connect with prospective clients, etc. 

• Professional Plan:

The Sales Professional Plan is priced at $500 per month. This Plan includes a 10% discount when you get the annual Plan. It includes tools that will help you run a large team. It also gives your sales effort a more personalized touch.

• Enterprise Plan:

The Sales Enterprise plan costs $1,200 per month. This plan is limitless. It allows you to customize anything related to Sales and CRM.

#3. Customer Service:

This feature has three plans: the Starter Plan, The Professional Plan, and The Enterprise Plan.

• Starter Plan:

This plan costs $20 per month. This plan includes a ticket system, phone calls, reports, a meeting scheduler, etc.

• Professional Plan:

This plan is priced at $500 per month. This plan contains various ticket-related tools. It also has functionalities that will enable your clients to solve issues independently.

• Enterprise Plan:

The Customer Service Enterprise Plan costs $1,200 per month. It helps you to provide outstanding customer service, as well as run many customers and teams.

#4. CMS:

This feature has three plans: the Starter Plan, The Professional Plan, and The Enterprise Plan.

• Starter Plan:

This plan is priced at $25 per month. It contains all the free tools. It provides all the functions you need to create and secure your website.

• Professional Plan:

The CMS Professional Plan costs $400 per month. This plan allows you to create different types of pages and websites. It also allows your clients to enjoy fast load speed.

• Enterprise Plan:

The CMS Enterprise Plan is priced at $1,200 per month. It provides powerful features like single sign-on, custom CDN configuration, and Memberships.

#5. Operations:

This feature has three plans: the Starter Plan, The Professional Plan, and The Enterprise Plan.

• Starter Plan:

The Operations Starter Plan costs $20 per month. It has everything that is in the previous plan. It also has more advanced features explicitly related to data synchronization.

• Professional Plan:

This plan is priced at $800 per month. It has some exciting features. These include Webhooks, JavaScript, custom reporting, and data cleaning tools.

• Enterprise Plan:

This plan gives you everything in the Professional Plan, plus data customization and management potential. The Operations Enterprise Plan costs $2,000 per month.

Kartra vs. HubSpot: Pros And Cons 

Frequently Asked Questions

Kartra Vs HubSpot: Which Is Better?

After carefully considering the features, functionalities, and pricing structures of Kartra and HubSpot, I wholeheartedly recommend Kartra as the CRM platform of choice.

With its comprehensive toolset, advanced automation features, and cost-effectiveness, Kartra provides businesses with the necessary tools to streamline their marketing efforts and drive success.

Whether you're looking to build sales funnels, automate email and SMS marketing, or track and analyze your campaigns, Kartra has you covered. Make the smart choice for your business and choose Kartra.

However, if you want software with comprehensive CRM features, then HubSpot is your go-to software. Kartra is a better choice for businesses that need advanced marketing automation and e-commerce features.

My Kartra Bonuses

Below is the list of bonuses that can help you achieve the success you want in your online business using Kartra. I would greatly appreciate it if you sign up for Kartra through me so I can give you access to the following:

Here are the additional bonuses you get for free when you sign up for the Kartra with my affiliate link:

• Bonus 1: ELMessenger PRO Account ($497/yr Value)
• Bonus 2: GroupConvert SILVER Account ($204/yr Value)
• Bonus 3: ELMoptimizer PRO Account ($288/yr Value)
• Bonus 4: ELMlink PRO Account ($72/yr Value)
• Bonus 5: ELMatic PRO Account ($348/yr Value)
• Bonus 6: QuickLinkConvert STARTER Account ($24/yr Value)
• Bonus 7: 3 NEW Software Licenses Every Month (INSANE Value)
• Bonus 8: Follow-Up System In A Box + White Label Rights ($197 Value)
• Bonus 9: Ultimate List of Recurring Affiliate Programs + White Label Rights ($47 Value)
• Bonus 10: Unmatched and Dedicated Support (PRICELESS)
• Bonus 11: Kartra 30-Day FREE Trial ($119-$549 Value)

For more details and to learn how to get these bonuses, check out my Kartra bonus page.