Fiverr Statistics: Can You Still Make Money in 2025?

Think Fiverr is just a place for cheap gigs? 

Think again. 

With over 4 million buyers, freelancers earning six figures, and industries you wouldn’t expect thriving, the numbers tell a different story. 

How much do top sellers really make? What services are in the highest demand? Is Fiverr still growing, or has it reached its peak? 

These Fiverr statistics may surprise you—let’s take a closer look.

Key Fiverr Statistics & Facts

• Fiverr’s Q4 2024 revenue reached $103.7 million, up 13.3% from $91.5 million in Q4 2023. 
• Fiverr’s annual active buyers decreased by 10% to 3.6 million in 2024, from 4.0 million in 2023. 
• In 2023, 38% of US independent workers raised their rates, with an average increase of 21%. 
• In the United States, Fiverr’s annual revenue grew from $101 million to $178 million between 2020 and 2023. 
• As of March 2024, Fiverr generated 67% of its revenue in the past 12 months from repeat buyers.
• Fiverr employs 545 people, with a 30.07% increase in headcount over the past year, adding 182 new employees to the company.
• Women account for 41.55% of the total visits to the Fiverr freelance marketplace.
• The second and third largest age groups on Fiverr are 18-24-year-olds, comprising 22.69%, and 35-44-year-olds, making up 20.1%.
• The United States is the largest market for Fiverr, the freelancing platform.
• As freelancing continues to grow, Fiverr now offers over 700 service categories for talents to provide and clients to explore.

General Fiverr User Statistics

1. Fiverr’s Q4 2024 revenue reached $103.7 million, up 13.3% from $91.5 million in Q4 2023. (source)

2. Fiverr’s Q4 2024 marketplace revenue was $73.5 million, down 4% from $76.6 million in Q4 2023. (source)

3. Fiverr’s annual active buyers decreased by 10% to 3.6 million in 2024, from 4.0 million in 2023. (source) 

4. Fiverr’s 2024 revenue rose 8.3% to $391.5 million, from $361.4 million in 2023. (source)

5. Fiverr’s 2024 marketplace revenue declined 1.3% to $303.1 million, while services revenue jumped 62.5% to $88.4 million. (source) 

6. Buyers who spent over $500 made up 58% of Fiverr’s core marketplace revenue. (source)

7. In 2022, 63% of Fiverr’s revenue came from repeat buyers, while 37% came from new buyers. (source)

8. Fiverr’s total revenue grew 13% in 2022, reaching $337 million, and the platform reached a new record of 600 freelance gig categories by year-end. (source)

9. In 2022, Fiverr reached 4.3 million active buyers, a 1% increase from 2021 and an 80% rise from 2019. Active spending per buyer also grew 8% year-over-year. (source)

10. In 2022, Fiverr’s buyers spending over $500 annually accounted for 63% of its core marketplace revenue, while buyers spending over $10,000 annually increased by 30% compared to 2021. (source)

11. In 2023, Fiverr’s revenue reached $361.4 million, marking a 7.1% year-over-year increase. (source)

12. As of December 31, 2023, Fiverr had 4.1 million active buyers, down 5% from 4.3 million on the same date in 2022. (source)

13. In 2023, Fiverr made a net profit of $3.7 million. This represents a turnaround from 2022, when the company reported a net loss of $71.5 million, or $1.94 per share. (source)

14. Fiverr was founded in 2010 by Micha Kaufman and Shai Wininger in Tel Aviv, Israel, to offer small services, or “gigs,” starting at $5. (source)

15. In the United States, Fiverr’s annual revenue grew from $101 million to $178 million between 2020 and 2023. (source) 

16. Fiverr expanded its market presence in Europe as well. In 2023, buyers in Europe generated nearly $96 million in revenue. (source)

17. Fiverr processed $1.13 billion worth of transactions in 2023, slightly up from $1.12 billion in 2022. (source)

18. As of March 2024, Fiverr generated 67% of its revenue in the past 12 months from repeat buyers. (source) 

19. Since its IPO in 2019 and strong performance in 2020, Fiverr’s market capitalization has seen a notable decline. By 2024, the e-commerce platform for freelancers was valued at 1.2 billion U.S. dollars. (source)

20. Fiverr’s take rate, defined as the revenue percentage of its gross merchandise volume, stands at 27.1%. This is an increase from 24.5% in 2017. (source)

21. Fiverr has reported a Net Promoter Score of 69 from buyers and 79 from sellers, an increase from the scores of 61 and 65 in 2019. (source)

22. In March alone, the Fiverr app was downloaded 900,000 times across Google Play and the App Store. The majority of these downloads, 600,000, came from Android users. (source)

23. Fiverr employs 545 people, with a 30.07% increase in headcount over the past year, adding 182 new employees to the company. (source) 

24. Fiverr’s revenue primarily comes from transaction and service fees. In 2020, the platform generated $189.51 million, marking a 77% increase compared to the previous year. (source)

25. Fiverr processes $699.3 million in transactions annually, with the Gross Merchandise Volume (GMV) increasing by 74.39% over the past year. (source)

Demographics of Fiverr Users

26. Approximately 60% of users on Fiverr are male. (source)

27. Women account for 41.55% of the total visits to the Fiverr freelance marketplace. (source) 

28. The biggest group of Fiverr users are adults aged 25-34, making up almost 37% of visitors. (source)

29. The second and third largest age groups on Fiverr are 18-24 year olds, comprising 22.69%, and 35-44 year olds, making up 20.1%. (source) 

30. Fiverr attracts more than 50 million visits each month, with the United States accounting for nearly 25% of the total traffic. (source)

31. The top five countries with the highest engagement on Fiverr are the United States (23.38%), India (6.35%), Pakistan (6.34%), the United Kingdom (5.88%), and Bangladesh (4.94%). (source)

32. Most Fiverr users are young adults, with only 2% of sellers being over the age of 55. (source)

33. The United States is the largest market for Fiverr, the freelancing platform. (source) 

34. 70% of Fiverr’s revenue comes from buyers in five countries: the United States (25%), the United Kingdom (5.88%), Canada (3.91%), Australia (3.13%), and New Zealand (2.09%). (source)

35. US buyers contribute over half (53.14%) of Fiverr’s total annual revenue, with a total of $100.7 million coming from the United States alone. (source)

36. In 2020, Europe accounted for 25.5% of Fiverr’s annual revenue, totaling $48.33 million. (source)

37. Since 2017, Europe’s contribution to Fiverr’s revenue has steadily grown, rising from 19.46% to 25.5% in 2020. (source)

38. In 2020, Fiverr generated $22.81 million in revenue from buyers in the Asia Pacific region, which accounts for 12.04% of the total revenue. This represents a 70.73% increase compared to the previous year. (source)

39. Fiverr’s headquarters is located in Israel, and the company tracks revenue generated from its home country. In 2020, Israel-based buyers contributed $1.94 million, which accounted for 1.02% of Fiverr’s total annual revenue. (source)

40. Revenue from buyers in regions outside of the US, Europe, Asia Pacific, and Israel made up 8.29% of Fiverr’s total annual revenue in 2020. This amounted to $15.71 million. (source)

Impact of Fiverr on Freelancers

41. As of 2023, the US has an estimated 4 million independent professionals, earning $191 billion in revenue, up 6.1% from 2022. Despite economic uncertainty, 43% increased revenue in 2023, and 55% expect to earn more in 2024, with 68% of Fiverr freelancers anticipating revenue growth. (source) 

42. Independent professionals in the top 30 US markets earn significantly more than the national average, with a $4,334 difference. Top-earning markets include San Jose, San Francisco, and Washington, DC, while St. Louis has the lowest earnings. (source) 

43. In 2023, 71% of freelancers focused exclusively on freelancing, up from 64% in 2022. However, 29% still held a permanent job, with Gen Z and Millennials more likely to do so. Freelancers with permanent jobs reported lower satisfaction with those roles, and 60% were likely to leave their permanent jobs to freelance full-time. (source) 

44. US Fiverr sellers are shifting to full-time freelancing, with 57% exclusively freelancing in 2023, up from 52% in 2022. Similarly, 57% of Gen Z and Millennial independent professionals freelanced full-time in 2023, up from 47% in 2022. (source) 

45. 38% of US independent workers raised their rates in 2023, with an average 21% increase. Half expect to raise rates in the next 6 months. Most clients accepted the increases, with only 8% of workers receiving significant complaints. (source)

46. In 2023, 44% of US Fiverr sellers raised their rates by an average of 32%. Most clients accepted the increases, with only 8% of sellers receiving significant complaints and 60% receiving none. (source) 

47. Fiverr connects freelancers with clients for services like copywriting and voiceovers. The gig economy is growing rapidly, with an expected reach of nearly $1 trillion by the end of the decade. (source)

48. As freelancing grows, Fiverr now offers over 700 service categories for talent to provide and clients to explore. (source) 

49. Fiverr’s Seller Plus program, aimed at top-rated freelancers, reached 25,000 subscribers in 2023. (source)

50. In 2021, Fiverr purchased Stoke Talent for $95 million, a startup specializing in freelancer management software. (source)

51. Fiverr, with a gross merchandise value close to $700 million, is one of the top freelancing marketplaces. (source)

52. Fiverr’s data shows that searches for “AI consultant” gigs surged over 650% from January to July 2023.  (source) A notable AI consultant on Fiverr charges an average of $1,000 for a 10-hour service.

Conclusion

Fiverr isn’t just a gig marketplace — it’s a thriving ecosystem where talent meets demand in ways that traditional jobs can’t match. 

From side hustlers making extra cash to full-time freelancers earning six figures, the numbers prove that Fiverr is more than a trend but a force reshaping the future of work. 

If you’re a seller looking for your next big break or a buyer searching for top-tier talent, one thing is clear: the opportunities on Fiverr are only growing. 

The question is: are you ready to take advantage of them?

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