10 Best Sales Funnel Software & Funnel Builders To Use In 2024

Best Sales Funnel Builder Software (Ranked)

Rank	Sales Funnel Builder	Starting Price	Our Rating
1.	HighLevel	$97/month	4.9/5
2.	ClickFunnels	$97/month	4.8/5
3.	Kartra	$119/month	4.8/5
4.	Systeme.io	$0/month (FREE)	4.8/5
5.	Simvoly	$12/month	4.7/5
6.	ThriveCart	$495 Lifetime Deal (Ends Soon)	4.7/5
7.	Podia	$0/month (FREE)	4.7/5
8.	HubSpot	$90/month	4.6/5
9.	DropFunnels	$49/month	4.5/5
10.	Convertri	$99/month	4.3/5

#1. HighLevel (AKA GoHighLevel)

HighLevel is an all-in-one sales funnel builder with a very robust marketing automation infrastructure designed majorly for small businesses and marketing agencies.

It has one of the best CRM I have seen in sales funnel-building software.

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GoHighLevel has earned the top spot on my list, and here’s why:

My journey with this funnel builder started in 2020, and I haven’t looked back since then. Before GoHighLevel, managing my sales funnel was a struggle. I had to rely on multiple tools and platforms to handle the lead generation for my business, email marketing, appointment scheduling, and so on. It was time-consuming and inefficient. 

While researching various ways to boost sales, I came across GoHighLevel, and since then, I have streamlined my entire sales and marketing process.

Here’s how GoHighLevel improved my business & can improve yours:

Implementing GoHighLevel in your business will increase efficiency, conversion rates, and revenue significantly. It will be a game-changer!

More Features of GoHighLevel

1. Customer Relation Manager (CRM).
2. Easy to use drag-and-drop landing page tool and sales funnel builder.
3. One-click upsells or downsells, order bumps, and A/B split testing.
4. Quiz and survey builder, which you can leverage to engage your audience in a unique and fun way while connecting them to your brand.
5. Membership site builder to help course creators create membership communities.
6. Use marketing automation tools like email, SMS, and voice drops to launch email sequences using a visual workflow builder. 
7. Proactive tracking tool to track clicks, leads, calls, replies, and conversion rates.
8. Appointment scheduling tool to book and manage appointments with your clients and customers on the go.
9. A reputation management tool to send review requests to your customers and manage your online reputation on various directories like Google Business Profile.
10. A social media scheduling tool to bulk schedule and post your content on Facebook, LinkedIn, Pinterest, Instagram, and X (Twitter).
11. An affiliate management system.
12. Ability to white-label the entire software, allowing you to resell the entire GoHighLevel software as your own and keep 100% of the profit.

HighLevel Pros

• The possibilities with marketing automation features are endless.
• Excellent and responsive customer support team via Live Chat, its Facebook group, and Zoom.
• Very cost-effective and easy to navigate.
• Software is regularly updated with new & better features.
• The ability to sell its marketing automation and AI features as your own.
• Ability to integrate Facebook & TikTok lead ads accounts.

HighLevel Cons

• Steep learning curve due to the various tools available on the platform. Not 100% beginner-friendly.
• There is no free plan. However, it does offer a 14-day free trial for its new members.

GoHighLevel Pricing

GoHighLevel software has 3 payment plans. However, you can try GoHighLevel for free for 14 days before committing to a payment plan. The GoHighLevel pricing plans are:

• The Agency Starter account is $97/month.
• The Agency Unlimited account is $297/month.
• Meanwhile, the White Label account is $497/month.

#2. ClickFunnels

Clickfunnels was one of the first sales funnel builders I used when I started building my business online.

Sometimes, I use this tool interchangeably with HighLevel (depending on the season of my business).

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A unique feature that makes this software stand out is that it is packed with training and resources ranging from mindset to marketing, advertising, and sales.

So, if you are a first-time business owner with little experience, you can take advantage of Clickfunnels training and resources by Russell Brunson (co-founder of Clickfunnels) and boost your confidence in the marketplace alongside your sales.

It’s an easy-to-use drag-and-drop interface builder, and tons of done-for-you templates let you create powerful marketing campaigns and boost your business revenue.

Clickfunnels also has an affiliate management system if you want others to promote your products and services. You can use it to set up custom commission terms, invite affiliates with one click, and reward them for helping you grow your business.

However, having used GoHighLevel & ClickFunnels extensively, here is how Gohighlevel thrives over ClickFunnels:

Note

ClickFunnels has its own strengths and maybe a better fit for businesses that are not interested in the many features GoHighlevel offers.

ClickFunnels Pros

• It has an intuitive, straightforward drag-and-drop funnel builder with lots of high-converting templates and blocks.
• This software trains beginners and expert marketers on sales funnel strategies, ads, mindset, and more.
• The software is quite beginner-friendly, with a little learning curve.
• It has the largest active community of entrepreneurs and business owners you can network with and rely on for support.
• You can integrate the ClickFunnels software with almost any other marketing tool, like ActiveCampaign, GetResponse, Aweber, and various payment gateway options.

ClickFunnels Cons

• You can’t customize the platform to fit into your brand like you will for GoHighlevel.
• ClickFunnels is a bit pricey compared to other sales funnel builders on this list. However, if you consider the value of the training and support you get, ClickFunnels is well worth it for beginners and experts alike.

ClickFunnels Pricing

The ClickFunnels software has 2 pricing plans. However, you can try it for free for 14 days before committing to a plan. The ClickFunnels pricing plans are:

• The Pro plan is $297/month.
• The Startup plan is $97/month.

#3. Kartra

Kartra is an all-in-one system with valuable tools for creating high-converting sales funnels, courses, and email automation campaigns.

The software has customizable checkout forms that let you add order bumps, one-click upsells, downsells, and coupon codes.

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Kartra is excellent and designed specifically to meet the needs of small businesses and entrepreneurs. However, GoHighLevel & ClickFunnels is better than Kartra in pricing & learning resources.

Kartra is still one of my most valuable sales funnel builders. I recommend it to anyone because it is one of the most complete, easy-to-use, and reliable platforms for building sales funnels.

Karta Pros

• Kartra is remarkably easy to use and has a step-by-step checklist system.
• The software has a large number of done-for-you email campaigns and professionally designed page templates that you can quickly edit for your specific business.
• It integrates seamlessly with payment gateways like PayPal, Stripe, Braintree, etc. It also integrates with Email & SMS gateways like Sendgrid, MailGun, PostMark, Twilo, Pilvo, etc.

Kartra Cons

• This software could get quite expensive as your email list increases.

Kartra Pricing

This software has three plans; you can test drive any plan for 30 days. The price of Kartra plans are:

• The Starter plan is $119/month.
• The Growth plan is $229/month.
• The Professional plan is $549/month.
• The Enterprise Plan is $999/month.

#4. Systeme.io

Systeme.io is one of the best and cheapest sales funnel software with a forever-free plan.

The software is designed to help course creators, freelancers, consultants, and small business owners manage their online businesses easily and affordably.

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With Systeme.io’s free plan, you can easily create high-converting sales funnels with upsells and order bumps, instantly increasing your average order value (AOV).

And just like ClickFunnels, you can use Systeme.io to create effective sales funnels, grow and market to your audience, sell your products, launch online courses, build an affiliate program, and scale your business.

More Features of Systeme.io

Systeme.io Pros

• It is extremely affordable compared to other sales funnel builders on this list.
• It lets you send unlimited emails and have up to 2000 contacts with the free plan.
• It also allows you to add a custom domain and provides access to all its features, even in its free plan.
  

Systeme.io Cons

• Very few integration with other marketing tools and payment gateways.

Systeme.io Pricing

Systeme.io pricing comes in 4 pricing plans. They are:

• The Free plan with no credit card required.
• The Startup plan is $27/ month.
• The Webinar plan is $47/ month.
• The Enterprise plan is $97/ month.

#5. Simvoly

Simvoly is currently one of the most affordable funnel builders on the market, serving thousands of small businesses and marketing agencies.

This sales funnel builder is extremely easy to use. The platform also includes a CRM, email marketing software, sales automation, and membership sites.

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Like Highlevel, Simvoly offers a white-label feature, allowing you to resell the software as your own and customize it to align with your brand.

More Features of Simvoly

Simvoly Pros

• It is very beginner-friendly with little to no learning curve.
• A huge library of professionally designed website and funnel design templates.
• It integrates seamlessly with PayPal, Stripe, Authorize.net, Braintree, PayStack, and many other payment gateways.
• It also offers lots of marketing, social, and business tool integrations.
  

Simvoly Cons

• Editing for mobile and tablet views is a bit of a hassle.
• The knowledge base does not include a blog or written content, making it difficult to access or find the information you are looking for.
• Customer service is slow in assisting users with technical issues.

Simvoly Pricing

Simvoly pricing comes in 4 plans. Currently, there is a 14-day free trial you can start with before committing to a paid plan. Its pricing plans are:

• The Personal plan is $12/month.
• The Business plan is $29/month.
• The Growth plan is $59/month.
• The Pro plan is $149/month.

#6. ThriveCart

ThriveCart, popularly known as shopping cart software, is one of the only sales funnel builders that allows you to make a one-time payment for lifetime access to the platform.

However, it also thrives with the necessary functionalities to help business owners create highly effective, conversion-focused sales funnels.

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ThriveCart stands out from the previously mentioned sales funnel builders due to its sales tax collection functionality. This feature allows you to easily collect sales tax based on location, product type, and other variables, eliminating the need for expensive integration with other services.

However, I wouldn’t recommend it for small businesses that solely need a tool for lead generation, building their landing pages, and running advanced marketing/follow-up campaigns.

More Features of ThriveCart

ThriveCart Pros

• Thrivecart has a good number of email marketing and payment processing integration options.
• No monthly subscription – the software currently offers a one-time payment for lifetime access.
• It has one of the best affiliate management systems in any sales funnel software.
  

ThriveCart Cons

• No email marketing automation feature is available. However, the platform offers integration options with a wide range of email marketing solutions.
• No webinar or lead generation page feature.

ThriveCart Pricing

ThriveCart offers a one-time lifetime payment of $495, which is quite affordable compared to other funnel builders that require recurring subscriptions.

#7. Podia

Podia is an affordable marketing automation and sales funnel software tool for small businesses, particularly suitable for coaches and course creators.

It has everything you need as a coach to create high-converting courses, ebooks, webinars, and sales funnels.

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With Podia, you can generate leads, sell products or services as a coach or digital content creator, and create a membership site where people can pay to access your courses or other content.

This platform is also satisfactory because it offers email marketing automation and an affiliate management system, which makes it easy to promote and sell your products.

Podia has pre-designed landing page templates that you can use with the drag-and-drop page builder to create beautiful landing pages, products, and checkout pages.

Podia Pros

• It is a very user-friendly and easy-to-use platform.
• Its pricing plans are very affordable compared to other sales funnel softwares on this list.

Podia Cons

• No live chat support, only email support.
• No built-in blog feature.

Podia Pricing

Podia has 3 paid plans alongside a free plan, which do not require your credit card to use. Its paid plans are:

• The Starter plan is $4/month.
• The Mover plan is $33/month.
• The Shaker plan is $59/month.

#8. HubSpot

HubSpot software is one of the most popular marketing automation and sales funnel-building tools for businesses of all sizes.

As a small business owner testing out various CRMs and funnel builders that are best for my business, I find that HubSpot, even though it doesn’t have as many features as GoHighLevel and others, is quite simple to use.

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HubSpot is similar to Clickfunnels because it provides a large educational resource for newbies. This resource is free and can be accessed at any time by users.

HubSpot Pros

• The software is simple and with an intuitive interface.
• Its Free Plan gives you access to all its features, such as contact management and email marketing.
• It has an excellent academy, just like Clickfunnels, with online training hubs, courses, and workshops.

HubSpot Cons

• HubSpot has limited lead generation tools, especially in its free plan.

HubSpot Pricing

HubSpot offers various pricing plans for different parts of its business, but for the sake of this review, we will focus on its Sales pricing plan. The Sales part comes in two plans. The plans are:

• The Professional Plan is $90/month.
• The Enterprise Plan is $150/month.

#9. DropFunnels

DropFunnels is the only funnel builder on this list that currently allows users to collect cryptocurrency payments from their clients, thanks to its CoinPayments integration.

If you are interested in using cryptocurrency for payments, you should consider using this sales funnel software.

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DropFunnels claims to be the fastest funnel builder, helping its users create responsive funnels and landing pages optimized for maximum conversions within minutes.

More Features of DropFunnels

DropFunnels Pros

• Fast-loading and responsive funnels and pages.
• Easy to learn and use drag-and-drop funnel builder with complete customization of all elements.
• SEO-Powered, Google-ranking blog and funnels.

DropFunnels Cons

• No inbuilt email marketing and affiliate management system.

DropFunnels Pricing

DropFunnels has three plans. The first-time user can test the software for free for 14 days. The DropFunnels pricing plans are:

• The Lite Plan is $49/month.
• The Starter Plan is $97/month.
• The Ultimate Plan is $299/month.

#10. Convertri

Convertri is another sales funnel builder that functions like Dropfunnels.

In this comparison, DropFunnel ranks higher than Convertri because Convertri lacks a membership site feature, which is essential for hosting and selling courses.

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Convertri is known for its fast-loading pages and funnels. Similar to DropFunnels, it does not provide an email autoresponder, an affiliate management tool, and a few other core features like Kartra or ClickFunnels do.

However, it claims its accelerated page technology makes your pages and funnels load fast (under 3 seconds).

More Features of Convertri

Convertri Pros

• It has a wide range of email service integrations.
• It also has a vast collection of pre-built templates for multiple industries with very fast loading times.
  

Convertri Cons

• Very few payment gateway & social media integrations.
• No built-in membership site, email automation, or affiliate management software.
• This software is relatively pricey.

Convertri Pricing

Convertri has a 14-day free trial you can start with before committing to a paid plan. Convertri pricing plans are:

• The Convert plan is $99/month.
• The Scale plan is $199/month.
• The Maximize plan is $299/month.

Frequently Asked Questions

What is a Sales Funnel?

A sales funnel is the web page that takes your customers through the sales process you have already set up. They are primarily designed to convert your website visitors into leads and then into paying customers.

Why use Sales Funnel Building Softwares?

Using sales funnel software to efficiently create effective online systems is crucial for the survival and success of online businesses today.

A sales funnel software helps generate leads, make sales, and collect payments for your products or services. It helps you achieve all these, including having systems that can help you increase your overall revenue with the following, according to statistics:

• Order bumps,
• Upsells,
• downsells, etc.

You can also use a sales funnel builder to follow up with your leads via SMS or email marketing on autopilot, host webinars, and courses, manage affiliates, stand out from your competitors, generate more revenue, scale your business, and make an impact online.

What are the most essential features of Sales Funnel Software?

The most essential features of a sales funnel software are: 

• Ease of use and simple to navigate
• Reliable and efficient system
• No coding or tech skills 
• Prebuilt high-converting templates
• Conversion-optimized checkout process with order bumps, upsells, and downsells
• A/B split testing and analytics
• An email marketing software
• A membership site or course hosting software
• An affiliate management software
• Payment processors and gateway integrations
• Affordable pricing plans
• Reliable customer support

Final Verdict

According to our ranking, Highlevel, ClickFunnels, and Kartra are the best overall funnel builders for small businesses due to their comprehensive features, ease of use, and robust customer support.

Additionally, we recommend DropFunnels for its seamless integration with WordPress, HubSpot for its powerful CRM and marketing automation capabilities, and Systeme.io for its affordability and all-in-one marketing solutions.

Each of these tools is specifically designed to meet the diverse needs of small business owners, whether you are focused on lead generation, sales automation, or overall business growth.