Go High Level Review (2022): Honest Look at All Features of This CRM Automation Software

After using a lot of sales funnel builders and marketing tools in my business…

I currently use GoHighLevel because a software reseller program I am part of uses the GoHighLevel WhiteLabel feature and gives us rights to resell some softwares, including the GoHighLevel funnel builder (details soon)…

In this GoHighLevel review, I give you my honest view of GoHighLevel. I will break down everything you need to know about this software.

Because:

After using GoHighLevel for a while now, I realized why GoHighLevel is growing in popularity as one of the most efficient and affordable sales funnel builders and CRM tools in the market.

And it’s not because GoHighLevel has many features like a sales funnel builder, website builder, and Email/SMS marketing automation.

I reveal everything in this GoHighLevel review.

Highlights of My GoHighLevel Review

In this review, I’ll explain:

• GoHighLevel’s features
• GoHighLevel’s pricing
• What I like about GoHighLevel
• What I don’t like about GoHighLevel
• How GoHighLevel compares to its main competitors
• Who I recommend GoHighLevel for
• How I use GoHighLevel in my business
• And all the frequently asked questions in regard to GoHighLevel

As a person who actively uses marketing automation software in my business, I’ll help you understand what this tool is all about and how you can benefit from it.

If you are ready to buy GoHighLevel, then skip to the end of this review and grab my exclusive GoHighLevel bonuses.

What is GoHighLevel?

GoHighLevel is an all-in-one CRM and marketing automation platform for marketing agencies. The platform gives you the necessary tools and functionality you need to generate leads and sales online, white-label the entire software, sell it as your own at your own price and keep 100% of the profit.

Here are some features GoHighLevel offers:

• Sales funnel builder
• Customer Relation Manager (CRM)
• Website Builder
• Email/SMS marketing automation
• Voice drops and call tracking
• Appointment booking
• Course hosting and membership sites
• Analytics
• Reputation management
• And lots more.

With all the above features, you can easily replace most of the marketing tools you already use to run your online business and have everything in one dashboard with GoHighLevel.

Just looking at GoHighLevel’s basic plans, you can replace tools like ClickFunnels, ActiveCampaign, Hubspot, and Kajabi. Not to mention what you can do with GoHighLevel’s higher-tier plans.

To be honest:

There are so many features and benefits GoHighLevel offers, but it’s not a perfect platform.

Who owns GoHighLevel?

GoHighLevel was launched in April 2018 by Shaun Clark and Varun Vairavan. The actual name of the platform is “High Level” but most people call it GoHighLevel because of its domain name.

It was founded in April 2018 by Shaun Clark and Varun Vairavan and has grown to over 10,000 marketing agencies and 500,000 client accounts since then.

Shaun Clark and Varun Vairavan launched GoHighLevel to make their own lives as marketing agency owners easier. The platform helps you automate and speed up the process of creating businesses for new clients while making managing and growing those businesses a lot easier.

Also, GoHighLevel helps agency owners save the cost and time they would have spent managing and gluing together multiple software tools and platforms. GoHighLevel also benefits small business owners as they can get an affordable all-in-one platform and manage all their business tools in one dashboard.

Who is GoHighLevel For?

The truth is that not all software platforms are for everyone.

If you think that you are just going to sign up for GoHighLevel and automatically start making money, then GoHighLevel isn’t for you.

GoHighLevel is for anyone looking to leverage software to develop, retain, and manage all your relationships with your leads, prospects, and customers. It is for those who are ready to put in the work and time (or hire someone) to learn how to use the software to create automated systems for their businesses.

The all-in-one system, sales funnel builder, and CRM makes GoHighLevel great for entrepreneurs and small business owners looking for an affordable marketing tool to grow their businesses online.

Though from my experience, marketing agencies benefit the most from GoHighLevel because GoHighLevel allows them to sell the software as their own and makes it extremely easy to manage and set up client accounts.

That is the feature that is making GoHighLevel grow fast in popularity.

This unique white-label feature of GoHighLevel also makes it great for affiliate marketers and course creators. They can add GoHighLevel as a bonus to their offers and easily double their sales and conversions. Adding software bonuses to my own offers has helped me achieve success as an affiliate marketer.

What I Like About GoHighLevel

Best Part #1: You can make real money with GoHighLevel

GoHighLevel has a plan that lets you change its brand name and resell the entire software as your own. You can create your own sales page, checkout process, or sales funnel to sell the software and collect payments.

This is a great way to build up some monthly recurring cash flow in your business. Plus, GoHighLevel makes it extremely easy to automatically create your customers’ accounts. In fact, you can add all the funnels, workflows, and settings automatically as soon as they purchase. That’s why GoHighLevel works great for marketing agencies.

Softwares are known to increase the lifetime value of a customer and improve customer loyalty. I have seen many course creators and affiliate marketers add GoHighLevel as a bonus to increase the value of their offers and make more money from their customers in the long run.

The truth is, if you ever want to own software or create recurring income online, GoHighLevel is a great place to start with.

Best Part #2: GoHighLevel Snapshots And Templates

GoHighLevel Snapshot is a unique feature in GoHighLevel that lets you share not only just funnels from one GHL account to another but you can also import emails/SMS campaigns, workflows, settings, triggers, and basically everything attached to the funnel.

The best part is that once you sign up for GoHighLevel, you will find done-for-you snapshots for multiple industries. And you can set any of the Snapshots up with just a few clicks.

This is extremely powerful as it lets you easily dive into any industry you desire. It gives you everything you need to get your sales funnels and marketing campaigns up and running so you can start generating leads and sales fast, then tweak as you go.

If you run a marketing agency, you can simply use one client’s account as a template to set up your other clients’ accounts with just a few clicks. This makes it easy for you to scale, as you don’t have to start building everything from scratch for every new client.

From the image above, you can see that GoHighLevel snapshots also provide you with a Facebook ad template for each snapshot and training on how to set it up with step-by-step instructions.

Here are some of the Done-for-you industry snapshots GoHighLevel provides:

However, GoHighLevel hasn’t added more snapshots to its list over time. This may seem like a downside, but I see it as an opportunity for web designers and marketing agencies to sell snapshots to the fast-growing GoHighLevel community.

Best Part #3: Everything in GoHighLevel is Unlimited

Unlike ClickFunnels, which limits you to just 20 funnels, 100 pages, and 20,000 visitors on their cheapest plan, GoHighLevel comes unlimited even on their cheapest plan.

With GoHighLevel’s cheapest plan, you can create unlimited funnels and pages, unlimited contacts, and unlimited visitors. This also makes GoHighLevel perfect for those doing client work or building funnels for multiple customers.

Best Part #4. GoHighLevel Automation Workflow Builder & CRM

According to SalesForce, Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers.

After switching from ClickFunnels to GoHighLevel in late 2021, I was totally blown away by GoHighLevel CRM.

GoHighLevel CRM lets you interact with your prospects, follow up with your leads via calls, email, or text messaging, and manage your campaigns all from one easy-to-navigate dashboard. You can also send messages to leads on your Facebook page or Google My Business page all from inside GoHighLevel.

While GoHighLevel CRM can help you manage your leads, the GoHighLevel automation workflow builder is used to visually create and build powerful marketing automations.

GoHighLevel’s automation workflow builder is one of my favorite features of GoHighLevel, as you can set different types of conditions and workflow actions.

When compared to advanced automation tools like ActiveCampaign that lets you split test automations, the GoHighLevel automation workflow builder is quite impressive, though there’s still lots of room for improvement.

The truth is:

I love the idea of having CRM and marketing automation in a sales funnel builder. That’s one of the reasons why I am happy using GoHighLevel for now, as ClickFunnels only provides email/SMS marketing automation at the Platinum level or higher. Plus, ClickFunnels doesn’t even have a CRM.

In fact, GoHighLevel’s CRM is the best I have seen in a sales funnel software. GoHighLevel’s CRM can even be compared to other powerful CRM-focused platforms like Hubspot and Pipedrive, and come out as the winner.

Best Part #5: GoHighLevel’s Mobile Application

If there’s one thing that sets GoHighLevel apart from the competition, it is GoHighLevel’s mobile application.

The GoHighLevel mobile application gives you access to use some of GoHighLevel’s features on the go like:

• Get a dashboard report that shows an overview of your opportunities, pipelines, and conversion rates
• View, reply and manage your conversations with your contacts on the go (this includes your email, text, Facebook, and Google My Business messages)
• Dial-up phone numbers and make calls
• View, add, manage, edit, and delete your contacts
• Send and manage review requests 
• Access your calendar and appointment dashboard
• View, add, edit and delete appointments from your calendar
• And lots more.

I love GoHighLevel’s mobile application because it lets me reply to leads that use my desktop chat widget even when I am not on my desktop computer. I also use the software to make phone calls with the app.

The GoHighLevel mobile application is available for both Android and iOS. However, it is called “Lead Connector” in app stores. Plus, GoHighLevel also lets you rebrand and white-label the entire mobile app for use by you and your clients.

Best Part #6: GoHighLevel is constantly improving

While I’m a big ClickFunnels fan, there haven’t been any major updates or new features to the platform for a while. Even the ClickFunnels’ WordPress plugin hasn’t been updated for over 6 years.

That’s not the case with GoHighLevel. They seem to add more features every single year. For example, the Workflow builder is a recently added feature introduced in 2021. Below is a picture of a new feature they recently added this year:

It’s always important to know that a software platform that you are heavily invested in is actively being improved and updated.

And GoHighLevel does this for sure.

What I Don’t Like About GoHighLevel

Downside #1: GoHighLevel’s Funnel Builder is subpar

Though, you don’t necessarily need to know how to code to use GoHighLevel’s funnel builder to create webpages and funnels.

However, I found GoHighLevel’s visual page editor to be quite basic and subpar. As much as you can drag and drop, there are only a few templates.

It is very similar to the ClickFunnels page editor and makes me feel like GoHighLevel copied ClickFunnels as ClickFunnels launched a lot earlier than GoHighLevel.

The good part is that the page editor in GoHighLevel is laid out in sections that can have any number of rows and columns. All you do is use your mouse to drag elements around and place them where you want them to be.

The truth is:

You can build lots of stuff with GoHighLevel, like websites, marketing funnels, lead forms, surveys, and memberships. But if you really want more sophisticated designs, you would have to have a little knowledge of CSS or hire a funnel designer to handle it for you.

Downside #2: Few GoHighLevel Integrations

One of the things I look out for when it comes to selling products and services online is different ways to collect payments. This is another downside of GoHighLevel, as you can currently only integrate Stripe to receive payments online.

Here are the GoHighLevel integrations available today:

• GoogleMyBusiness
• Facebook Ad Account
• Stripe
• QuickBooks
• Clio
• Twilio
• And MailGun.

A Look Inside My GoHighLevel Account

Once you log in to your GoHighLevel account, you will first see the dashboard that shows an overview of your business performance. Here you will see graphs and data referring to opportunities, pipelines, and conversion rates.

On the top right of your GoHighLevel dashboard, you can easily dial up a phone number or check your unread messages. GoHighLevel’s features are grouped into categories or sections on the left side of the dashboard.

Let’s explore some of the sections:

#1: Conversations: 

This is where you can see all the conversations and interact, nurture, track, and close your leads across various channels, including: 

• Emails
• Text messages
• Facebook messages
• Instagram messages
• Google My Business Profile

#2. Opportunities:

The Opportunities section helps you manage your leads and pipeline deals. Here, you can track all kinds of opportunities, including lead nurture flows and sales flows.

#3. Calendar:

GoHighLevel has an inbuilt appointment booking tool that’s kind of like Calendly but better. Better because you can collect everything with a sales funnel and automatically add your clients to a notification campaign all in GoHighLevel.

Here, you can manage your integrated Google calendar or Microsoft Outlook calendar. You can also add, edit, or reschedule your appointments made with your CRM calendars.

Below is an image of an appointment booking page I created with GoHighLevel:

#4. Automation:

This feature lets you set up marketing automations and sequences using a “workflow builder”. You can also edit your emails and text messages right from inside here. You can create robust marketing automation by connecting different actions into sequences, such as sending texts and emails to new leads or current customers.

An important thing to know is that you would need to integrate with Twilio or Mailgun to call and send SMS messages with GoHighLevel.

#5: Sites:

This is where you will find GoHighLevel’s funnel builders. Here, you can create websites, landing pages, and sales funnels to collect payments online. It also lets you easily split test your sales funnels, just like ClickFunnels, plus you can also import your funnels from ClickFunnels directly into GoHighLevel with a few clicks.

You can also create lead forms, surveys, and free or paid membership sites for your online courses. With GoHighLevel’s membersite site software, you can upload an unlimited amount of videos, enroll an unlimited number of users, and create an unlimited amount of products and offers.

Here is where you can create a chat widget to add to your website so you can engage with your website visitors, generate leads and reply to prospects that visit your site and funnels.

#6. Reputation:

This GoHighLevel feature helps you send out review forms and requests. You can collect and manage all your Google and Facebook reviews from here and use them in your marketing campaigns to attract new clients.

#7. Reporting:

To use this feature, you must integrate GoHighLevel with your Facebook and Google ad accounts. This lets you see and monitor your analytics and conversion rates inside GoHighLevel.

You can also see your call, attribution, and appointment reports.

So with all these amazing features, what’s the cost?

Go High Level Pricing Plans:

The pricing on GoHighLevel’s homepage and when you try to upgrade your account inside the GoHighLevel is different.

This caused a bit of confusion, so I had to investigate further. I covered everything in my GoHighLevel pricing guide.

In short, GoHighLevel pricing comes in 3 plans:

1. The Agency Starter Account costs $97 per month.
2. The Agency Freelancer/Unlimited Account costs $297 per month.
3. The Agency Pro Account costs $497 per month.

However, if you want a white-label version of the mobile app for your clients, you would have to pay an additional $497 every month on top of your regular subscription.

Here’s a table to get a better good look at GoHighLevel’s pricing:

GoHighLevel Pricing Table:

GoHighLevel Pricing Plans	Cost Per Month
GoHighLevel Agency Starter Account:	$97 per month
GoHighLevel Freelancer/Unlimited Account:	$297 per month
GoHighLevel Agency Pro Account:	$497 per month
GoHighLevel White Label Mobile App:	Additional $497 per month

How I Use GoHighLevel in My Business

As an affiliate marketer, I know that creating an offer around my product can help me boost sales and conversions. So as soon as I got started taking my blogging more seriously, I began to create bonuses for my offers.

With so much competition in the blogging space, I knew I needed an offer that included products that had real-world value.

And nothing beats offering useful software products that solve a big problem.

This led me to Cloudkii, a SaaS and software reseller program focused on helping entrepreneurs create a cash-flow business without all the high-startup costs. They provide their partners with software licenses to sell as their own or offer them as bonuses.

Initially, they weren’t offering GoHighLevel in their software package, but I am sure they later saw the value of GoHighLevel and added it to their package.

So basically, I am using GoHighLevel for free. I offer GoHighLevel accounts as a bonus to some of my affiliate offers (see all my bonuses here).

I use GoHighLevel’s CRM to track, nurture and communicate with my lists and clients. I collect leads from my blog with ThriveLeads and send them to workflow in GoHighLevel that triggers a nurturing sequence.

As you can see on the bottom right of this site, I’m using GoHighLevel’s chat widget to generate leads and engagement on some pages on my blog.

GoHighLevel’s funnel builder and membership site is something I’m playing with now as I plan to start selling softwares as my own and delivering my bonuses with a membership site.

What Others Say About Go HighLevel

Best GoHighLevel Alternatives

I have used and tested so many online marketing tools, both for my business and for my clients. But I would compare only to top GoHighLevel’s competitors:

• ClickFunnels
• Kartra
• ActiveCampaign

Let me break each down:

GoHighLevel Vs ClickFunnels

I’ll be honest, I use and love ClickFunnels. But GoHighLevel wins with better value for marketing agencies and business owners. However, ClickFunnels wins when it comes to creating high-converting and profitable sales funnels fast and selling products online.

GoHighLevel Vs Kartra

Kartra wins because it provides an all-in-one system to help you create, market, and launch your online business fast. GoHighLevel focuses on helping marketing agencies scale and manage multiple client accounts while giving them everything they need to generate more leads and sales online.

GoHighLevel Vs ActiveCampaign

GoHighLevel is more of an all-in-one marketing tool for marketers and business owners, while ActiveCampaign is an email marketing solution that gives you everything you need to create powerful email marketing campaigns and automations for any online business. GoHighLevel wins when it comes to an all-in-one marketing tool, while ActiveCampaign wins regarding email marketing automation.

Go HighLevel Review Frequently Asked Questions

🤖 Software:	Go High Level
💰 Price:	$97, $297, and $497 per month
👨‍💻 Trial:	14 Days Free Trial
🎖 Affiliate Program:	40% Recurring Commissions
🎥 Training:	Available (FREE)

What does GoHighLevel replace?

GoHighLevel replaces lots of online marketing tools and softwares most marketing agencies and online businesses already use.

Here is a list of some of them:

• Funnel building software like ClickFunnels costs $97 per month)
• Website builders like Wix costs $29 per month
• Email marketing CRM software like ActiveCampaign costs $159 per month
• Membership software like Kajabi costs $199 per month
• Video Hosting platforms like Vimeo costs $50 per month
• Appointment scheduling software like Calendly costs $8 per month
• And lots more.

You can find more apps GoHighLevel replaces on the GoHighLevel homepage.

Final Thoughts on My Go High Level Review

After testing GoHighLevel out for myself, I found GoHighLevel quite intuitive and easy to use. And I am not just talking about the page editor, but the email marketing platform is quite beautiful and flexible.

Plus, I truly love their interface. It’s neat and organized. Everything is clean and accessible from one dashboard. This drastically reduces the learning curve compared to other tools in the marketplace.

Speaking of comparison, if you compare GoHighLevel’s lowest pricing plan to similar tools like ClickFunnels and Kartra, you will see that GoHighLevel gives you all the necessary functionality and tools you create profitable sales funnels to generate leads and sales online.

GoHighLevel also makes it easy for marketing agencies and businesses to scale. Plus, you also get access to the White Label feature.

All these make GoHighLevel well worth it.

Plus, GoHighLevel recently added an inbuilt affiliate management software, making it the most complete white-label sales funnel builder I have used.

My GoHighLevel Review Bonuses

Because I believe so much in GoHighLevel – I love the platform, and I have seen how it can help change your business and hopefully change your life as well…

So just to get you to sign up for GoHighLevel, below are the tools and resources you get for free when you sign up with my affiliate link.

I will greatly appreciate it if you sign up for GoHighLevel through me so I can give you access to the following:

Here are the additional bonuses you get for free when you sign up for the GoHighLevel free trial with my affiliate link:

• Bonus #1: “Software-in-a-Box” Membership Access: Get a bundle of useful, value-packed software products that you can give out as bonuses.
• Bonus #2: Unlimited Group Convert Silver Accounts: This is a Facebook-based software that lets you build your email list with your Facebook group approval process so you can follow up with your leads and convert them into customers on autopilot.
• Bonus #3: Unlimited ELMessenger PRO Access: This is a Facebook marketing automation software that automates your organic Facebook marketing efforts so you can generate more high-quality leads and sales on autopilot.
• Bonus #4: Unlimited ELMOptimizer PRO Access: This is an all-in-one website analytics tool that helps you track your users’ journey, replay sessions, collect heatmaps & lots more.
• Bonus #5: Unlimited ELMLink PRO Access: This link-tracking software lets you shorten and track your affiliate links. It also lets you create personalized and easily customizable pages.
• Bonus #6: Unlimited ELMatic PRO Access: This web application helps you show notifications on your funnels which can increase your conversions.
• Bonus #7: Ultimate List of Recurring Affiliate Programs + White Label Rights: Get a list of over 130+ affiliate offers that pay lifetime recurring commissions.
• Bonus #8: Million Dollar Ad Swipe Library + White Label Rights: Get a compilation of the exact Facebook Ads of 40 top internet marketers.
• Bonus #9: Mentorship With Unlimited Personal Chat/Email Support: I will guide and help you achieve the results you want with GHL (it can be confusing and overwhelming sometimes).

I wrote a breakdown of my GoHighLevel bonuses here on another page of this blog.

My bonuses focus on helping you achieve the success you want in your online business using GoHighLevel.

To get your bonuses, sign up for GoHighLevel through my affiliate link here, send your receipt to me via my email ([email protected]), and I will give you access to your bonuses in under 24 hours.

GoHighLevel Pros and Cons

GoHighLevel Pros	GoHighLevel Cons
Powerful CRM software	Visual page editor comes with only a few functionalities
Done-for-you funnels and emails templates in the form of Snapshots	The Membership site software offers limited customization
The software continues to get better after every update	Few page templates
Editor balances ease of use with flexibility
Easy to navigate dashboard and interface

Disclosure: I am an independent HighLevel Affiliate, not an employee. I receive referral payments from HighLevel. The opinions expressed here are my own and are not official statements of HighLevel LLC.