Digital marketing is crucial for generating leads, growing your audience, and focusing on potential customers. As a result, marketing automation tools like Kartra and Podia have become more widely used to streamline these procedures and boost efficiency.
As a small business owner or agency, you ought to have efficient software best suited to your marketing needs.
To learn crucial information about the similarities, differences, and pricing between Kartra vs Podia, I advise reading this article's comparison between the two platforms. It will enable you to make an informed decision and select the best platform for your business.
Overview of Kartra vs. Podia
Kartra and Podia are two digital marketing tools that can help businesses convert leads into customers and increase sales.
Kartra
Overall Rating: 5/5
Kartra is one of the best online business platforms to streamline marketing and sales processes. Kartra can assist you in streamlining your company's operations with its vast array of tools, which include a website builder, a sales funnel builder, email marketing, video hosting, and a membership site builder.
A unique advantage of using Kartra is its ability to create a cohesive online presence for your business. Thanks to its website builder and sales funnel builder, Kartra enables you to effectively market and sell your digital products, which allows you to design a professional-looking website and sales funnel that effectively convert visitors into customers.
Kartra's email marketing and video hosting features also help you engage with your audience and deliver valuable content.
Podia
Overall Rating: 4/5
If you're an entrepreneur looking to sell digital products, courses, or memberships, Podia is an all-in-one platform that can provide you with the tools you need.
Additionally, it provides a live chat support option, email marketing, and a customizable checkout page.
One of Podia's main advantages is its ability to streamline the digital goods selling process without necessitating a separate website or sales funnel.
This can save you time and effort, allowing you to focus on growing your business.
With its range of features, user-friendly design, and top-notch customer support, Podia is a powerful option for entrepreneurs looking to take their digital products business to the next level.
Podia Vs. Kartra: Similarities and Differences of Features
As mentioned, Kartra and Podia offer similar features but also have notable differences.
Here, I will outline their similarities and differences to provide a better understanding of these two digital marketing tools.
Features | Kartra | Podia | Winner |
Free Trial/Pricing: | Podia | ||
Tracking And Analytics: | Yes | Yes | Kartra |
Email And Marketing Automation: | Yes | Yes | Kartra |
Calendar And Appointment Tool: | Yes | No | Kartra |
CRM Capabilities: | Yes | No | Kartra |
Membership Site: | Yes | Yes | Kartra |
Course And Product Hosting: | Yes | Yes | Kartra |
White Labeling and Custom Branding: | Yes | No | Kartra |
Third-party Integration: | Yes | Yes | Podia |
Lead Scoring: | Yes | No | Kartra |
Live Chat Support: | Yes | Yes | Podia |
Landing Page Builder: | Yes | Yes | Kartra |
Sales Funnel Builder: | Yes | No | Kartra |
Website Builder: | Yes | No | Kartra |
Money Back Guarantee: | Yes | Yes | Kartra |
Share Funnels: | Yes | No | Kartra |
#1. Free Trial
Both Podia and Kartra offer a trial period to their users. Podia's free trial lasts for 14 days and does not require users to input their credit card information when signing up. During the trial period, users can access all of Podia's features, including unlimited courses, products, and customers. The customer support team is also available to users during the free trial period.
On the other hand, Kartra's trial lasts for 14 days and requires users to input their credit card information when signing up, but the trial is free. Kartra gives users access to all of the platform's features, including the ability to design and host courses, membership websites, and sales funnels. Kartra also offers users access to their customer support team during the trial period.
Regarding the free trial offer, Podia wins this feature because it does not require users to input their credit card details when registering for the free trial.
#2. Tracking And Analytics
Podia and Kartra offer tracking and analytics features to help users monitor their website and marketing performance.
Podia's analytics features give users insights into their website traffic, sales, and course performance. Users can track visitor behavior, monitor revenue and sales trends, and view course completion rates. Additionally, Podia offers integration with Google Analytics, allowing users to track website traffic and behavior in greater detail.
Kartra's analytics features are more comprehensive than Podia's, offering users access to detailed tracking and analysis tools for their entire online business.
Users can track visitor behavior, monitor conversion rates, and analyze marketing campaigns. Additionally, Kartra offers features such as A/B testing and heat mapping, which can help users optimize their website and marketing strategies.
For these reasons, Kartra clearly wins this feature.
#3. Email And Marketing Automation
With Podia's email marketing features, you can create and send email campaigns and automate email sequences. You can even segment your email list and target specific audiences with personalized messaging. Additionally, Podia integrates with third-party email marketing platforms like GetResponse and ConvertKit.
However, if you're looking for more advanced marketing automation tools, Kartra's email marketing features will be more suitable for you.
With Kartra, you can create and send email campaigns and set up complex automation sequences that trigger based on user behavior. Kartra also offers split-testing, behavioral triggers, and lead scoring, which can help you optimize your marketing campaigns and increase conversions.
Kartra wins this feature because of its robust email marketing automation tools.
#4. Landing Page
Kartra's landing page builder provides a range of drag-and-drop tools that allow you to easily create highly customizable pages. With a wide selection of pre-built templates to choose from, you can create landing pages that match your brand and messaging.
Additionally, Kartra integrates with popular email marketing tools like ActiveCampaign and ConvertKit, making creating effective email campaigns from your landing pages easy. You can also track visitor behavior and engagement with advanced tracking capabilities.
On the other hand, Podia's landing page builder is designed to quickly create simple yet effective pages. While the platform offers a smaller selection of templates than Kartra, they are highly customizable.
The landing pages integrate seamlessly with the platform's digital storefront, making it easy to sell online courses and digital products directly from the landing pages. Podia also offers various payment options, including PayPal and Stripe.
Kartra wins this feature because, regardless of your experience, you can conveniently use the software to build high-conversion landing page.
#5. CRM Software
Kartra's CRM software allows you to manage and organize your contacts, track their interactions with your website, and segment them based on their behavior.
The platform also offers advanced email automation tools, allowing you to create and send personalized messages to your contacts. Kartra's CRM software also integrates with various payment gateways, making it easy to manage your customers' subscriptions and payments.
On the other hand, Podia's CRM software is simpler and more streamlined, allowing you to manage your contacts, create customized email campaigns, and track their activity on your website. Podia also offers tools to manage your subscriptions and payments, including offering payment plans and setting up recurring payments.
#6. Third-party Integration
Kartra allows integration with various third-party apps, including popular marketing and automation tools such as SendGrid, Zapier, and MailGun.
Kartra also offers built-in integrations for payment gateways like PayPal, Stripe, and Authorize.net. However, Podia wins this feature because it allows much more integration than Kartra does.
Podia integrates with popular tools such as Zapier, ActiveCampaign, and ConvertKit, as well as social media platforms like Facebook and Instagram. Podia also allows integration with payment gateways like PayPal and Stripe, making it easy for users to sell products and courses.
#7. Sales Funnel Builder
Kartra and Podia offer slightly different options as regards sales funnel builders.
Kartra's Sales Funnel builder provides users with a wide range of pre-built templates, allowing you to choose the right one for your business needs.
You can also customize the funnel and create additional pages with ease. Kartra's funnel builder also includes advanced features such as behavioral-based automation, allowing you to segment your audience based on their behavior; this advanced feature makes Kartra stand out and wins this section.
Podia's Sales Funnel builder is simpler in comparison. The platform offers users a basic sales funnel with two steps: a landing page and a checkout page. However, Podia's Sales Funnel builder is highly customizable, allowing users to create the pages that they need. Podia also offers a pre-built upsell and downsell funnel to help users increase their revenue.
If you're looking for a robust Sales Funnel builder with advanced features, Kartra is your better option. However, if you prefer a simpler Sales Funnel builder that can customize and create the pages you need, Podia may be a better choice.
#8. Membership Site And Course Hosting
Both Kartra and Podia provide complete solutions to meet your needs when it comes to building membership sites.
Kartra's membership site builder allows you to create unlimited membership sites, and set up multiple pricing plans. You can also use it to create multiple membership levels with different access levels, and restrict content access based on membership level.
You can add drip content and set up recurring billing for your courses or products. Kartra also offers video hosting, which means you can upload your videos directly to the platform without using an external hosting service.
Podia's membership site builder is more straightforward and designed to make it easy for users to create and sell digital products online. With Podia, you can create and manage unlimited membership sites, drip content and offer flexible pricing plans. Podia also provides customizable themes, an intuitive page editor, and integrated payment processing.
However, I will go with Kartra as the winner of this feature because it is more advanced and can meet any of your business needs.
#9. White Labeling And Branding
When it comes to white labeling, Kartra and Podia have different approaches. Kartra allows users to white-label their entire platform, including all landing pages, emails, and checkout pages.
This means that users can add their branding to all aspects of their customer experience. Additionally, Kartra offers a custom domain feature, which allows users to use their domain name instead of the Kartra domain name. This Kartra feature makes the platform unique and wins this feature.
On the other hand, Podia does not offer full white-labeling capabilities. While users can customize their storefront with their branding, Podia's landing pages and checkout pages will still have the Podia branding. However, Podia does offer custom domain names, which means that users can use their domain name instead of the default Podia URL.
#10. Money Back Guarantee
Both Kartra and Podia offer a money-back guarantee for their users. Kartra wins in this feature because while Kartra offers a 30-day money-back guarantee, Podia offers a 3-day money-back guarantee.
#11. Calendar and Appointment Tool
This is another feature that Kartra has over Podia. Podia doesn't have this feature available on its software.
This feature isn't just for business owners but it's also used by teachers. Here, you can use the Kartra calendar feature to keep track of your appointments, break, vacation days, paydays, etc.
With this, you don't have to be worried about the number of customers you have because you can schedule every meeting and appointment on autopilot.
#12. Website Builder
Kartra’s website builder is smooth, mobile-responsive, and very fast, and you can customize your website to your taste. It is a feature that makes Kartra a good choice for businesses and agencies.
With Podia, you can design your website with its ready-to-use template. But this feature is not a strength for Podia. So Kartra wins here.
#13. Live Chat Support
Podia offers live chat support for its users. You can communicate in real time with the Podia team. But more so, this feature is available for you to communicate with your prospects and customers in real-time.
As a business owner, you can take advantage of this feature to know the needs of your customer at the moment and cater to that needs. You can also use this to boost sales and foster your relationship with your customers.
However, this option is not available for Kartra. So Podia wins in this feature.
Kartra Vs Podia: Pricing Comparison
Kartra Pricing Plans
Kartra pricing offers four different plans: Starter, Growth, and Professional. Each plan comes with a range of features and benefits, making it important to consider your business needs and goals before deciding which plan is right for you.
#1. The Kartra Starter plan:
This is the most basic and affordable option, costing $119 per month. This Kartra Starter plan includes up to 2,500 contacts, one custom domain, five additional team members, and access to a range of features such as landing pages, sales funnels, membership sites, and advanced analytics.
#2. The Kartra Growth plan:
This is the next step up, costing $229 per month. This Kartra Growth plan includes up to 12,500 subscribers, three custom domains, ten additional team members, and additional features such as affiliate management system, helpdesk support feature, Kartra Agency, Funnel Simulator, and Kartra Webinars.
#3. The Kartra Professional plan
This is the highest level and most expensive option, costing $549 per month. This plan includes up to 50,000 contacts, five custom domains, 20 additional team members, and everything in the Growth plan.
Podia Pricing Plan
Podia offers three pricing plans: The Free, Mover, and Shaker.
#1. Podia Free Plan
This plan costs $0. It comes with it all features except the chat support, zero transaction fees, and affiliate management that the higher pricing tiers offer.
#2. Podia Mover Plan
The Mover plan is the more affordable option, costing $39 per month or $396 annually if you choose to pay yearly. This plan includes access to a range of features such as unlimited products, courses, membership, affiliate marketing tools, and live chat support.
#3. Podia Shaker Plan
The more sophisticated plan is the Shaker plan, which costs $89 per month or $790 annually if you decide to pay annually. This plan includes all of the features of the Mover plan, as well as additional features such as affiliate marketing tools, embedded checkout, third-party code customization, and the ability to turn off Podia branding.
Kartra Vs Podia: Pros and Cons
Kartra Pros:
Kartra Cons:
Podia Pros:
Podia Cons:
Frequently Asked Questions
FAQs
What are Kartra and Podia used for?
Are Kartra and Podia free to use?
How much discount can I get on Podia compared to Kartra?
Kartra Vs. Podia: Which has the best affiliate program?
Can I White Label Both Kartra And Podia?
Kartra Vs. Podia: Which Is Better?
After going through the two software, I have concluded that in terms of user-friendliness, Podia is the go-to software because of its intuitive design and ease of use. On the other hand, Kartra can be more complex and requires a steeper learning curve to utilize all its features fully.
Ultimately, deciding which platform to choose depends on your specific needs and preferences. If you prioritize user-friendliness and simplicity, Podia may be the better choice.
However, if you require a more comprehensive range of features, Kartra might be your better option. It's important to carefully evaluate both platforms based on your specific needs and preferences to make an informed decision.
Summary:
Overall, Kartra beats Podia due to Kartra’s all-in-one marketing and course creation features, ease of use, reliability, and customer support.
Kartra Key Features:
overall
Support
Speed
Ease of Use
Cost
My Kartra Bonuses
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For more details and to learn how to get these bonuses, check out my Kartra bonus page.
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