110+ Important Social Media Advertising Statistics & Trends To Help You In 2024

Social media advertising is one of the most intricate parts of digital marketing. 

You have to be well informed before beginning your social media marketing journey. 

This is why statistics are a great start when improving your social media marketing strategy.

Every brilliant social media marketing strategy should be supported by legitimate research. 

Hence, statistics are needed to assist you in benchmarking your effectiveness within your company and uncovering new opportunities.

The social media advertising statistics below can help you develop an effective social media strategy, increase your company’s reach, and boost sales.

General Social Media Advertising Statistics

Here is a quick look into the progress of the social media advertising industry over the years and its current state. 

These statistics also show how effective ads reach new customers and what devices are the best. 

1. The social media advertising market revenue in 2023 was worth $207 billion. This made it the second-biggest market in the digital advertising industry. The revenue will increase to $255 billion by 2028. (source)

2. The average cost-per-mille (CPM) for social media advertising is $5.33. (source)

3. LinkedIn is the social media platform with the highest advertising cost-per-click. It has a CPC of $5.26. Twitter comes with the lowest CPC. It costs $0.38. (source)

4. The most common benefit of social media advertising for many businesses is “increased exposure”. (source)

5. Social media advertising has a 1.36% click-through rate (CTR). (source)

6. Over 82% of internet users in the U.S. are active on social media. In 2021, the total number of internet users worldwide amounted to 4.2 billion. (source)

7. 84% of marketers target Millennials in their social media strategy, while 52% target Gen X, 22% target Gen Z and 14% target Baby Boomers. (source)

8. The total number of social media users worldwide is expected to increase to 6 billion by 2027. This shows how social media is increasingly dominating the digital world. (source) 

9. Over 57% of businesses say that social media is an important part of their marketing strategy. (source) 

10. The global social network penetration rate is 58.4%. (source)

11. Global social media advertising spending in 2023 reached $270 billion. (source)

Ad spending is projected to cross $300 billion by 2024, with the U.S. being the largest social media ad market.

12. Every month, an average of 7.2 social media platforms are used by social media users. (source)

13. Most marketers claim that short-form video content is the most popular content format for Gen Z. (source)

14. Within the last three months, 41% of consumers (which include millennials, Gen Xs, Gen Zs, and baby boomers) discovered at least one product on social media. (source)

Instagram Advertising Statistics

Instagram’s user base, technological capabilities, business features, and algorithms have all evolved over the last decade or so. 

As predictions come in, Instagram is still evolving. 

Therefore, when planning or considering using Instagram as one of your online marketing platforms, it’s critical to stay current on the latest statistics. 

To ensure you’re working with accurate data, I compiled a list of the latest and most crucial Instagram advertising statistics to be aware of this year.

15. Instagram is estimated to reach about 1.44 billion monthly active users in 2025, amounting to 31.2% of global internet users. (source)

16. About 16.4% of online shoppers say they buy products or services shown on Instagram all the time. (source)

Additionally, 55.8% say they buy on Instagram “sometimes.” Only 7.1% say they never buy on Instagram. 

17. About 22% of marketers claim that Instagram is the social media platform with the most growth in 2023. (source)

18. Many millennials rank Instagram as their favorite social media app. (source)

19. 29% of social media marketers plan to invest in Instagram over any other social media platform. (source)

Also, 52% plan to increase their investment in the platform in 2023.

20. There are currently over 2 billion Instagram users worldwide. (source)

21. The average CPC for Instagram ads is $1.32. (source)

22. 80% of digital marketers use Instagram to promote their businesses. (source)

23. 64% of surveyed marketing respondents say they plan to increase their use of Instagram in future plans. (source)

24. About 44% of Instagram users use the platform to shop every week. It’s easier for potential customers to shop when a shopping tag is attached to the post or the page. (source)

25. The average number of weekly brand posts is 4.6. (source)

26. 93% of U.S Instagram marketers and agencies plan to use Instagram for influencer marketing. (source)

27. Most marketers tag Instagram as the social media platform with the most accurate algorithm next to Facebook. (source)

28. Over 91% of surveyed active IG users say they watch and respond to Instagram video content weekly. (source)

29. According to Instagram, 57% of Instagram consumers respond more to brand polls and quizzes, especially when they are on stories. (source)

30. Most marketers classify Instagram as the social media platform with the best in-app search abilities. (source)

31. 64% of Instagram users are 34 years of age or younger. (source)

TikTok Advertising Statistics

TikTok is fast becoming the go-to marketing platform to reach Gen Z and Millennials who value genuine, bite-sized video content.

To use TikTok effectively for your brand, you must first understand the latest TikTok advertising statistics. 

These statistics reveal the audience types on the platform and how they respond to content and ads.

32. 21% of marketers plan to increase their TikTok marketing efforts. However, 68% do not plan to use the platform for marketing purposes. (source)

33. TikTok ads brought in about $13.2 billion in revenue in 2023. (source)

This figure is expected to grow to $22 billion by 2025.

34. According to TikTok, the social media platform has over 1 billion active users who come to the platform for entertainment. (source)

35. Social media users (mostly adults) in the U.S. spend an average of 45.8 minutes on TikTok daily. (source)

36. 50.8% of TikTok users are male. The remaining 49.2% are female. So, when creating ads, know precisely who you are targeting. (source)

37. About 20.6% of online shoppers say they always buy products or services shown on TikTok. (source)

Additionally, 48.7% say they buy on TikTok “sometimes.” Only 9.9% say they never buy on TikTok.

38. TikTok has a session duration of 10.85 minutes, which has made it the top social media platform for engagements. (source)

39. Ads created for TikTok with creator partnership have been seen to have achieved a 65% higher 2-second view rate. (source)

40. In a survey conducted by Kantar, 67% of respondents find TikTok ads more attention-grabbing, and 72% find TikTok ads more inspiring and enjoyable. (source)

Facebook Advertising Statistics

Facebook is the original and largest social media platform by almost every metric. 

The social media giant is a must-have social media channel for marketers.

These Facebook advertising statistics will update you on how people use the platform and help you make data-driven decisions about your social media strategy.

41. Facebook is the most popular social media platform worldwide. It has over 3 billion registered accounts. (source)

42. Contrary to popular misconception that old people dominate Facebook, the social media platform’s major demographic in the U.S. is between the ages of 25 and 34. This age group makes up 23.6% of Facebook users in the U.S. (source)

43. About 36% of Facebook users, especially the highly educated and big-spending ones, earn over $75,000 yearly. (source)

44. Additionally, 73% of internet users with a college-level education are on Facebook. (source)

45. In 2022, the average time users spend on Facebook daily is 33 minutes. (source)

46. Facebook is the most used social media platform among marketers. (source)

93% of surveyed social media marketers say they use Facebook to promote their business.

47. 49% of Facebook users say they open their Facebook accounts “several times a day.” (source)

Also, 22% say they open their accounts once a day, while 29% say they open their accounts less frequently.

48. Facebook’s ad revenue amounted to $114 billion in 2022. (source)

The revenue is expected to increase to $127 billion by 2027. 

49. Facebook advertising is still so strong that it accounts for 18% of total digital ad spending. (source)

50. As of 2023, 200 million active marketers were identified on Facebook. (source)

51. Facebook has generated 92% (approximately $50.6 billion) of its advertising revenue from mobile ads. This shows that most Facebook users prefer mobile devices to desktops when accessing the social media network. (source)

52. About 15.8% of online shoppers say they buy products or services shown on Facebook all the time. Additionally, 54.8% say they buy on Facebook “sometimes.” Only 5.9% say they never buy on Facebook. (source)

53. Based on industry, the highest Facebook CTR is 2.06% from the apparel and footwear industry. (source)

54. In a recent report, Facebook has over 2.09 billion daily users and 3.05 billion monthly active users. (source)

55. Over 80% of small and medium-sized businesses worldwide say they use Facebook regularly. (source)

X (Twitter) Advertising Statistics

Given its short lifespan and challenging character limit, X advertising can be the most difficult social media platform to master.

So, to best enhance your X (Twitter) advertising strategy, you must first understand these important Twitter statistics. 

56. In the U.S., X users spend an average of 34 minutes daily on the social media platform. (source)

57. As of 2023, Twitter.com ranks as the 5th most visited website in the world. (source)

58. About 15.4% of online shoppers say they always buy products or services shown on X. Additionally, 37% say they buy on X “sometimes.” Only 14.3% say they never buy on X. (source)

59. X’s revenue is expected to be worth $2.98 billion. (source)

60. The U.S. has the most X users, with over 95.4 million users. Japan comes second with more than 67 million users, and India has over 27 million users. (source)

61. In 2021, X’s total sales and advertising market spend amounted to $1.17 billion. This is an increase from the previous year, which had a total amount of $887 million. (source)

62. In the second quarter of 2022, X generated a large revenue of over $1.17 billion. (source)

LinkedIn Advertising Statistics 

Although it is not the No.1 social media platform in the world, LinkedIn is the largest social network for business professionals.

There are millions of entrepreneurs, business executives, corporate workers, and freelancers on the platform. 

B2B marketers prefer LinkedIn for connecting with potential customers and promoting their businesses. 

63. LinkedIn has over 200.24 million users in the U.S. This makes the U.S. the country with the most users on LinkedIn. (source)

64. As of 2023, LinkedIn had over 1 billion active users worldwide. This means that your ad has the potential of millions of business professionals and executives. (source)

65. In a study conducted, LinkedIn generated the highest visitor-to-lead conversion rate of 2.74%, which is 277% higher than that of Twitter and Facebook. (source)

66. Over 57 million businesses worldwide have a page on LinkedIn. (source)

67. Brands and marketers who have advertised on LinkedIn have seen a 33% increase in purchase intent. (source)

68. 40% of surveyed B2B marketers agree that LinkedIn is the most effective channel for getting high-quality leads. (source)

69. As of 2019, over 27% of U.S. adults were on LinkedIn. The number has grown massively between then and 2023. (source)

70. About 60% of LinkedIn users worldwide are in the 25-34 years age group. This makes it the largest age group on LinkedIn. (source)

71. LinkedIn’s total advertising revenue in 2023 will most likely amount to $4 billion. (source)

72. Nearly half (48.8%) of U.S. marketers are on LinkedIn. (source)

73. In a Hubspot study, about 87% of marketers say that LinkedIn offers average to high ROI. (source)

74. LinkedIn has a large share (32.2%) of all U.S. B2B digital display ad revenue. (source)

75. In 2020, LinkedIn’s advertising reach increased by 3.5%. (source)

76. 29% of surveyed respondents agree that sponsored posts are the most effective advertising format marketers use on LinkedIn. (source)

Snapchat Advertising Statistics

Snapchat is still one of the world’s most popular social media platforms. It is an excellent tool for helping businesses connect with their audiences in a fun and engaging way.

If you want to use Snapchat as an advertising platform, ensure you include Snapchat advertising statistics in your social media strategy. 

77. Snapchat is the 5th most popular mobile messaging app globally and the 12th most popular social media platform. (source)

78. In 2023, Snapchat had over 89.6 million users in the U.S. (source)

It is expected to increase to 91.1 million users by 2025 and almost 92 million in 2026. 

79. With good ads, Marketers can reach over 616.9 million Snapchat users. (source)

80. About 7.7% of the world’s population is on Snapchat. (source)

81. In 2023, Snapchat generated about $3.8 billion in advertising revenue. (source)

82. Over 55% of Gen-Z Snapchat users (between 13–24 years old) can recall an ad even after watching it for just 2 seconds. (source)

83. According to Snapchat Business, the social network’s users have a joint buying power of $4.4 trillion worldwide. (source)

84. Snapchat has a potential reach of 575.7 million people, about 11.4% of all internet users. (source)

Whatsapp Advertising Statistics

Most digital marketers consider WhatsApp marketing as part of their social media marketing strategy. 

Whatsapp marketing, which is a type of messenger marketing, involves promoting a business through WhatsApp. 

85. About 7 in 10 surveyed professionals reported using messaging services, like WhatsApp, daily for work. (source)

86. As of 2023, Whatsapp Business has had over 200 million monthly active users globally. (source)

87. The total Whatsapp company spending amounted to $38.7 million. However, the value is expected to increase massively to $3.6 billion by 2024. (source)

88. The total time Whatsapp users spend on the messaging app monthly is 18.6 hours. (source)

89. Whatsapp has over 2.78 billion active users monthly. This makes it the third most popular social media platform in the world. (source)

90. Whatsapp marketing is an excellent marketing strategy, as over 90% of surveyed respondents habitually check their phone 30 minutes after waking up. Texting is the No.1 activity for many cellphone users. (source)

91. As a text messaging app, Whatsapp has a 98% open rate. This means that your ads are most likely to get opened. However, that doesn’t guarantee sales if your ads are not compelling enough. (source)

92. An online survey conducted showed that most WhatsApp users were between the ages of 18 and 34. In addition, ages between 35 and 44 were registered on the app (source)

93. About 74% of consumers who engaged with businesses on WhatsApp plan to continue. (source)

YouTube Advertising Statistics

YouTube has been the largest video-sharing platform for years, with over 2 billion monthly active users. The platform also gets up to a billion views daily. 

 Regarding advertising, YouTube has been one of the most used social networks for promoting their businesses, especially since video content has taken over as the preferred content format. 

94. The cost-per-click (CPC) for YouTube ads is $3.21. (source)

95. YouTube ads reach over one-third of adults(18+ yrs) and over 90% of adults in 14 countries. (source)

96. Social media users in the U.S. spend an average of 45.6 minutes daily on YouTube. (source)

97. The largest age group audience on YouTube is the 15–35 years age group. About 77% of internet users at this age are on YouTube. (source)

98. About 16.6% of online shoppers say they buy products or services shown on YouTube all the time. Additionally, 47.7% say they buy on YouTube “sometimes.” Only 11.6% say they never buy on YouTube. (source)

99. In the second quarter of 2022, YouTube generated over $7.34 billion globally in advertising revenue. (source)

100. Over 70% of consumers have purchased from a brand after seeing them on YouTube ads. (source)

101. According to an eMarketer report, 42.5% of marketers use YouTube for influencer marketing. (source)

102. YouTube’s biggest advertising audience is males between the ages of 25 and 34. (source)

103. An average YouTube ad costs between $0.10 – $0.30. (source)

Pinterest Advertising Statistics 

Pinterest continues to be a great place for marketers to reach potential customers. The platform is unique as it has a high-spending and product-hunting user base.

Are you considering revisiting Pinterest or maximizing your current presence to be more productive? 

You are on the right track. 

However, note these important Pinterest advertising statistics before creating your strategy. 

104. The total monthly active users of Pinterest are said to have increased by 8%, which amounts to 465 million users. (source)

105. The total revenue generated from Pinterest is said to have grown by 6%, amounting to about $708 million. (source)

106. About 11.0% of online shoppers say they buy products or services shown on Pinterest all the time. Additionally, 45.1% say they buy on Pinterest “sometimes.” Only 14.6% say they never buy on Pinterest. (source)

107. Pinterest trends are said to sustain 21% longer monthly growth than trends on other social platforms. Hence, there is a need for proper research before launching a trend. (source)

108. Nearly half (48.6%) of Pinterest users in the U.S. are termed “light” users. This means that they use the social media platform weekly or monthly. Additionally, only 7.3% are heavy users. (source)

109. About 80% of male Pinterest users agree that shopping on the social media platform surprises and delights them (source).

110. Over 45% of high-earning social media users (over $100K per year) in the U.S. are active on Pinterest. (source)

111. 70% of Pinterest users (Pinners) agree that the social media platform is their go-to whenever they want to find new and trusted products, services, and ideas. (source)

112. Compared to other social platforms, Pinterest ads give 2x higher returns on advertising spend. (source)

113. Pinterest is the 14th largest social network in the world. (source)

Latest Social Media Advertising Trends 2024

To say that social media are just communication platforms is an understatement. 

Social media has leapt from just existing to being an integral part of our everyday lives. Everything we do and engage in lies in social media; it has become another us.  

However, the most common thing about social media is its constant change. What may be in vogue today may not be tomorrow. That is why keeping up with trends is necessary. 

For marketers and businesses, leveraging the power of social media is an added advantage to reaching a large client base. 

This continuous change in social media allows marketers to reach out to their clients and potential clients creatively. 

Therefore, constantly monitoring and following social media trends will make this task workable. This way, you can reach out to the 4.7 billion active social media users. 

1. TikTok Has Become Huge

TikTok has replaced Instagram as social media users’ favorite application. It allows short video content, which is ideal for marketing and advertising. So, ignoring TikTok in 2024 is impossible. 

TikTok is a reliable platform that connects millennials, and Gen Z. TikTok has over 1 billion active users.

Google search clearly shows that TikTok has dominated Instagram’s short video content. Over the year, search demand for TikTok grew by 173%, versus 22% for Instagram Reels and a 33% decrease for Instagram Stories.

The above statistics further prove TikTok’s rapid growth over the years. Previously, social networks such as Instagram and Facebook had all the cards regarding advertising on social media. However, there has been an upsurge in TikTok since 2022.

TikTok has updated its business tools to help with marketing. These include business profiles, ads, and a creator marketplace. If you’re a business marketer aiming to reach younger audiences, TikTok is a platform for that marketing.

Therefore, TikTok is not just a platform where youngsters can display their dancing skills. It is now the main platform for brands to reach out to Gen Z and millennials.

2. Short-Form Videos Will Keep Dominating

According to research by Cisco, 82% of online content is video content. This is the simple reality of our digital age today. Short-form videos are what sell on social media; long-form videos will be relevant only on YouTube. The success of short-form videos can be seen in Instagram reels, TikTok videos, YouTube shorts, Facebook and Instagram stories.

By short-form videos, the videos are under 2 minutes long. Videos are the home for storytelling; doing so in under 2 minutes is a great advertising skill. Social Media users are not just interested in short-form videos. The videos have to be engaging and interesting. The video creators should be able to catch the users’ attention within the first 30 seconds – 1 minute. 

Businesses have tapped into the shirt from the video content, using it to push their products into people’s eyes consciously and unconsciously. Most companies producing adverts now use short videos to inform people of their products and services. 

The motto now is to think short if you want to engage. Short films for advertising haven’t faded; sprinkle storytelling in them and place them on social media. Watch and see how much engagement you get so far. Ensure the videos are fun, informative, short, and engaging.

3. Paid Advertising Will Be Necessary

There has been a decline in organic search. This decline has led to increased paid advertising to push one’s products and services on social media. 

Are you aware that the average organic reach for a Facebook post is 5.2%, according to Hootsuite’s data? This means that only 5.2% of your followers get to see any post you make if it is done organically. However, if you engage in paid advertising, the number of people who see the posts skyrockets. 

In paid advertising on social media, you choose the location, gender, age, and profession of the individuals you want to view the ads. The more you can pay, the more the number of people you cover. 

Proper audience targeting is needed to boost social media posts. Imagine a sneakers production company creating and paying for adverts to reach people 70 and above. 

No matter how much paid for this advertising, it won’t be effective because the wrong audience targeting was done. 

In paid advertising, the benefits are larger than that of organic advertising. In paid advertising, you reach a larger audience and drive more leads and conversions. 

Though there may be little or no relationship building, you still get to target your ideal customers.

4. Influencer Marketing Will Continue To Soar

In the world of Social Media, influencer Marketing is not new, yet it has been proven to be one of the most successful means of advertising and marketing for brands. Everywhere on social media, there are influencers; new ones keep risking every day.

A distinguishing quality of these influencers is their high fan base. This large fan base engages with the influencer and becomes partakers of whatever brand the influencer takes to. 

Most times, influencer marketing produces better results than paid advertising. Influencers can help marketers achieve a good fan base for their products or services and also achieve their marketing goals. 

Most brands resort to not just one influencer; they use multiple influencers, creating higher engagement for their brand. 

One of the biggest challenges is identifying which influencer aligns best with your brand. 

These brands and influencers sign long-term contracts on ongoing projects rather than a one-time sponsored posting. 

The influencers are paid heavily to promote the brands for a specific duration. And on expiration, there could be a renewal or termination.

Therefore, as a marketer, employ the services of influencers you think to align with your brand. Then, get them to continuously promote your brand to their fan base and watch the engagement and conversion pour in.

5. Social Audio Strategy

Social audio exists in the form of podcasts, Twitter spaces, and several live audio rooms like Club House. 

Against all odds, social audio has become popular. Who knew that people would be interested in listening alone with no visuals? 

Many businesses are investing in live audio streams and using them as a medium to inform people of their services and products. 

Research has further proven that companies and customers like to engage and respond to real-time questions and conversations. 

Social audio listening has created a means for customers to air their reviews, complaints, and problems to the brands directly. 

Brands on their own have a better understanding of what their customers want and how they want it. 

As a brand, you can host or lead audio discussions. Twitter is currently the most popular social audio platform. Many brands now relate better with their customers, and organize webinars on Twitter spaces.

6. Virtual and Augmented Reality

A rise in virtual and augmented reality since 2022 has helped many brands advertise and market their products. Though virtual reality is still in its prime stage, augmented reality exists.

The sole purpose of these realities is to create more engaging experiences for users. Augmented reality comprises filters that are popularly used on Instagram and Snapchat. These filters are used to enhance the visual content on social media. 

Aside from the use of photo filters, augmented reality is used to create an amazing shopping experience. People can now try out products before purchasing using AR. 

Customers feel what they purchase irrespective of distance using augmented and virtual reality. 

Social media lives for trends, and the only way for a marketer or advertiser to make use of these trends is to be abreast of these trends and use them to stay ahead of your competitors. 

Never forget that social media is dynamic. What worked today may not work tomorrow. However, the above trends are working in 2023 and will continue in 2024. Hence, leveraging them is the best way to promote your brand.

7. User-generated content (UGC)

User-generated content (UGC) is any form of content, such as videos, photos, reviews, or even posts, that is created and shared by users. Brands utilize them in promoting their services.

UGC is a trend that encourages an increased awareness of brands in a very reliable way. It offers social proof for potential customers in a mild yet authentic manner.

UGC has become a current trend due to its level of credibility compared to branded content.

It is a lot easier for consumers to trust other consumers’ experiences than the company’s ads.

UGC enables brands to tap into the creativity of their customers to build trust and enhance their brand reputation.

Another key thing about user-generated content is that it is cost-effective for brands compared to those generating it. 

Lastly, UGC facilitates active participation and engagement from consumers by creating a community where users can relate.

This engagement leads to increased brand loyalty and advocacy.

8. Instagram Reels Will Continue to Thrive 

Instagram reels are short, vertical videos that brands use to showcase services or products creatively and fascinatingly.

Reels are one of the easiest ways to captivate your audience and can be a great way to reach your target audience on social media. 

“Instagram reels” is a trend that keeps growing daily. They are prioritized by the algorithm, making it a great tool for marketers to attract a wider audience.

Reels are extremely effective for brands seeking to connect with their customers and build a sense of community around their brand.

9. Closed Captioning is the New Default for Social Videos

Closed captioning entails showing text on the screen that communicates the spoken words and sounds in a video.

One of the major reasons why closed captioning is an important trend that will only keep rising is that it ensures accessibility for every individual.

By providing captions, users can read the text and understand the video’s conversation, music, and sound effects. 

This allows them to engage with the content fully and not miss out on any important information or context.

Closed captioning has SEO advantages, as search engines would index the text in the captions.

This would boost the visibility of videos and increase their reach and visibility.

Closed captioning is one trend that plays a crucial role in all social videos by securing accessibility for every individual.

It would also help individuals understand the message behind the content regardless of language barriers and auditory barriers.

Incorporating closed captions into social videos would allow content creators to make more comprehensive videos.

Closed captioning would intensify viewer engagement and retention, as studies have shown that videos with captions tend to have higher screen times and engagement rates.

10. Artificial Intelligence (AI)

Artificial intelligence has proven to be very helpful for marketers.

AI-powered tools can be used to create the best content within a relatively short period of time.

Research done by Allied Market Research has shown that the integration of AI tools has gained so much popularity in 2023. It will keep growing in 2024.

This is, in fact, an effective strategy for your social media advertising.

There are different unique ways that AI can be used to improve your marketing tactics.

Chatbots

This is simply a tool that brands use to create automated responses and provide solutions to repeated queries. 

Businesses can also make improvements based on the data received.

Brands such as Spotify and Nike use AI-powered tools to improve their customer services through the information gained and given through chatbots.

Video Editing

Video content is one of the best and most effective ways to captivate an audience. Hence, as a brand, every effort must be put in place to ensure that these videos are presented in the best ways possible.

This is where AI tools come in, as they help businesses edit content to make it of the highest quality.

Voice Searches

Research has shown that voice searches are 3.75× faster than text searches, meaning that users now ask more questions due to the convenience of voice searches.

Hence, you need also to deliver quick replies to these queries. AI tools help you navigate your way through the ever-changing user choices and behaviors. 

Through the use of natural language, AI tools are now able to provide users with a better user experience.

Final Takeaway 

The information provided by these social media marketing statistics is compelling. For many marketers and brands, social media is the place to be seen by and interact with customers through various content forms. 

Consumers’ purchasing decisions are increasingly influenced by the brands they interact with and discuss on social media. 

As a marketer, never neglect the importance of effective social media marketing. A strong online presence and conversation engagement can yield the greatest ROI.