TL;DR (GoHighLevel Pricing)
- Starter — $97/month: unlimited contacts & users, up to 3 sub‑accounts. Great for solo operators and small teams.
- Unlimited — $297/month: everything in Starter + unlimited sub‑accounts, API access, branded desktop app.
- Pro/SaaS — $497/month: unlock SaaS Mode, advanced rebilling, client billing automation. Best when you want to sell HighLevel as your own software.
- Annual billing (optional): save ~2 months — $970/yr, $2,970/yr, $4,970/yr.
- Usage-based costs still apply: SMS/voice via LC Phone, email sends/verification via LC Email, A2P/10DLC fees for US messaging, WordPress hosting, optional HIPAA, and optional AI Employee at $97/month (unlimited or pay-as-you-go).
- Extended free trial available: Standard access starts with a 14-day free trial. However, you can get an extended 30-day trial via official promos.
GoHighLevel is like the Swiss Army Knife of digital marketing tools. It has features that cover almost every aspect of digital marketing. But how much does it cost?
There are rumors that GoHighLevel has some hidden costs, and the more features are added, the higher the pricing tiers become.
To answer these questions and more you may have, this article fully explains GoHighLevel pricing plans, the secret costs, and the features you’ll get on each plan. It also compares the pricing plans with some top alternatives.
Keep reading to know which plan is best for you and if it is worth it.
Plans at a glance (what you actually get)
| Plan | Monthly | Annual | Sub‑accounts | Contacts/Users | Rebilling capability | Highlights |
| Starter | $97 | $970 | Up to 3 | Unlimited | Not designed for advanced rebilling | CRM, funnels, calendars, automations, email/SMS tools, websites, and basic reporting. |
| Unlimited | $297 | $2,970 | Unlimited | Unlimited | Basic rebilling on select services | Everything in Starter + API access, branded desktop app, agency‑level management. |
| Pro / SaaS | $497 | $4,970 | Unlimited | Unlimited | Full SaaS Mode pricing + flexible markups | SaaS Mode (sell GHL as your own app), advanced rebilling/markup controls, client billing automation, deeper white‑label. |
Note: “Sub‑accounts” = client accounts/locations (you can also use one for your own brand). Starter lets you set up to 3. Unlimited removes the cap. Pro adds SaaS tools to package/rebill what clients use.
Annual pricing & savings
If you know you’ll use HighLevel for a year, the math is simple: pay annually and you typically get ~16.6% off (roughly two months free).
- Starter: $970/yr (vs $1,164 if paid monthly)
- Unlimited: $2,970/yr (vs $3,564 if paid monthly)
- Pro/SaaS: $4,970/yr (vs $5,964 if paid monthly)
GoHighLevel Discount & Free Trials
- Standard trial: HighLevel typically offers a 14‑day free trial.
- Annual savings: Paying annually usually saves about two months vs monthly (see plan tables above). There’s no evergreen “discount code” for monthly plans; annual is the built‑in savings path.
- Seasonal promos: On events like Black Friday/Cyber Monday, HighLevel sometimes runs promotions (length of trial or bundling). Check current details—promos change year to year.
Good news:
HighLevel is currently running an official 30-day promo for the Starter and Unlimited plans, so you can set things up properly. And if you’re curious about SaaS Mode, I’ve arranged a special promo link that extends your Pro/SaaS trial to 30 days as well. That extra time matters—you’ll wire A2P, warm up email, and actually run a few campaigns before you choose a plan. Start with the one that fits your next 30 days, then keep or switch once the numbers make sense.
Short version: use the extended trial to test fully, then choose monthly or switch to annual to lock savings.
Hidden costs & usage‑based charges
One major con about GHL is that the pricing isn’t always straightforward. HighLevel offers some services and add-on features that are separate from the regular features on any tier plan you choose.
These extra services and add-ons are charged at different fees.
As a frequent GHL user, I am aware of all the fees, and I have listed and explained them. Below is a beginner-friendly ledger of what can add to your bill and how to think about it.
1) LC Phone (SMS/MMS/Voice)
- What it is: HighLevel’s built‑in telephony (numbers, SMS/MMS, inbound/outbound calls). Pricing mirrors the underlying carrier (commonly Twilio‑equivalent in the US/CA) + A2P/10DLC compliance fees for US messaging.
- What to expect: Pay per number/month, per SMS/MMS segment, and per call minute. A2P has one‑time registration + monthly campaign fees, plus carrier message fees.
- Agency tip: Enable rebilling (see next section) so client usage funds your wallet automatically. Rates track typical carrier passthrough fees, which can change—budget with a small buffer.
2) LC Email — sending
- What it is: Built‑in SMTP for transactional/marketing emails.
- Typical cost: $0.675 per 1,000 emails sent.
- Agency tip: Keep an eye on sub‑accounts with heavy sending; warm up domains properly to protect deliverability. Follow sender reputation best practices to keep deliverability strong as volume grows.
3) LC Email — verification
- What it is: Optional verification to reduce bounces.
- Typical cost: $2.50 per 1,000 verifications.
- Agency tip: Rebill verification to clients (Unlimited/Pro) so heavy list cleaning doesn’t eat your margins.
4) A2P/10DLC (US texting only)
- What it is: Required registration/vetting for US business texting, plus monthly campaign fees and carrier per‑message surcharges. See the official 10DLC overview for current registration and campaign guidance.
- What to expect: One‑time brand/campaign vetting + ongoing campaign fees. Per‑message carrier fees apply on top of SMS segment pricing.
- Agency tip: Build this into your client onboarding and pricing. It reduces deliverability headaches and protects your numbers.
5) WordPress Hosting (optional)
- What it is: HighLevel’s managed WP hosting, resellable to clients.
- Typical cost: Standard $10/mo (1 site). Higher‑tier bundles are available if you host lots of sites.
- Agency tip: Productize this in your plans (e.g., “Pro” package includes a WP site). Easy recurring revenue.
6) HIPAA add‑on
- What it is: Account‑wide HIPAA compliance (encryption, BAA, audit logging, MFA enforcement).
- Cost: $297/mo or $2,970/yr (two months free). Irreversible once enabled. Review the HIPAA Security Rule basics to decide if you truly need this add-on.
- Agency tip: Only add if you truly handle electronic protected health information (ePHI). Price your packages accordingly.
7) AI Employee
- What it is: A bundle of AI tools (Conversation AI, Voice AI, Reviews AI, Content AI, Workflow AI, etc.).
- Pricing options: $97/mo unlimited per sub‑account, or pay‑as‑you‑go.
- Agency tip: Great for “we answer every call/chat” outcomes. Resell at a profit on Pro.
8) Domains, marketplace apps, extras
- Domains: You can enable domain purchase & rebill. Prices vary by TLD.
- App Marketplace: Third‑party and HighLevel apps may be free, fixed‑fee, or usage‑based. Many are resellable.
9) LC Premium Triggers & Actions (Workflows)
- What it is: Certain Workflow Triggers/Actions are marked Premium (e.g., inbound webhooks, some integrations, select AI steps). These incur a small per‑execution fee unless covered by a specific tier.
- How it’s billed: You pay per execution. Agencies can opt into a Workflow Pro tier for bundled executions/discounted overages. Some Marketplace apps may intermittently waive the HighLevel premium portion as part of official experiments. New/existing sub‑accounts often receive a small free execution allotment when Premium is enabled.
- Agency tip: On Unlimited/Pro, enable rebilling so Premium executions pass through (or include a margin) instead of hitting your wallet.
Add‑On Services
- Basic / Advanced Account Setup: One‑time implementation packages for faster launch (onboarding, snapshots, best‑practice wiring). Good when time is scarce.
- Priority Support: An optional monthly upgrade for faster response SLAs.
- Eliza Agent Platform: A separate, HighLevel‑run service focused on lead answering & nurturing to bookings; billed monthly with a setup fee.
- White‑Label Mobile App: Publish your own‑branded iOS/Android app for client access (additional fee; typically available to Unlimited/Pro agencies).
- White‑Label Zap (Custom Zap): Branded Zapier connector for your SaaS offer (additional fee).
- Ads Manager: Optional in‑platform Meta/Google ads tool with agency‑side pricing models (per sub‑account or unlimited tiers) and the ability to resell to clients.
These add‑ons are optional. Use only if they support your model (e.g., SaaS offer, done‑for‑you service, or higher‑touch support).
Total Cost of Ownership (TCO) examples
It’s obvious that HighLevel’s flat plan fee is only part of the story. You’ll also have usage costs and optional add‑ons. Below are realistic example scenarios using commonly seen US rates.
Assumptions (illustrative, US/Canada):
- SMS: ~$0.0079 per segment (in/out). 1 message can be 1–3 segments depending on length.
- Voice: Outbound ~$0.018/min; inbound ~$0.0085/min.
- Email sending: $0.675 per 1,000 emails.
- Email verification: $2.50 per 1,000 verifications.
- WordPress hosting (Standard): $10/site/mo.
- AI Employee (optional): $97/mo for unlimited usage per sub‑account, or pay‑as‑you‑go.
- A2P/10DLC (US texting): registration/vetting + monthly campaign fees apply; carrier passthrough fees are per message.
- Taxes/marketplace extras not included. International rates vary.
Scenario A — Solo brand on Starter
- 1 sub‑account (your business)
- 3,000 emails/month → $2.03
- 800 SMS segments/month → $6.32
- 60 min outbound + 40 min inbound calls → $2.20
- Email verification (2,000/month) → $5.00
- No WordPress hosting, no AI Employee
Estimated monthly: $97 plan + $2.03 + $6.32 + $2.20 + $5.00 ≈ $112.55
Scenario B — Growing agency on Unlimited
- 3 sub‑accounts (you + 2 clients)
- Per month, combined: 25,000 emails → $16.88
- 8,000 SMS segments → $63.20
- 500 min outbound + 300 min inbound → $15.30
- Email verification (10,000/month) → $25.00
- WordPress hosting for 2 client sites → $20.00
- AI Employee on 1 client account (flat) → $97.00
Estimated monthly: $297 plan + $16.88 + $63.20 + $15.30 + $25.00 + $20.00 + $97 ≈ $534.38
Why agencies love the Unlimited plan: You get unlimited sub‑accounts, so adding clients doesn’t increase your base software fee. Your variable costs scale with actual usage.
Rebilling: who can charge what back to clients?
- Starter ($97) — designed for a single brand; no advanced rebilling controls.
- Unlimited ($297) — basic rebilling on select services (e.g., fixed markup on some items like email verification). Great for pass‑through of usage to clients.
- Pro/SaaS ($497) — full SaaS Mode pricing + flexible markups, automated client billing, dunning, and plan packaging.
Practical tip: On Unlimited/Pro, turn on rebilling the moment you onboard a client. Map every usage‑based item (LC Phone, LC Email sending/verification, WordPress, AI Employee, domains) to your client plan with either pass‑through or a margin.
Pricing Pros & Cons
Pros
Cons
Which plan should you pick? (by scenario)
- “It’s just me (or my small team)” → Starter
- You’ll get unlimited contacts/users and up to 3 sub‑accounts (enough for your brand + one sandbox + a test client).
- Add LC Email verification early; your deliverability will thank you.
- “I’m an agency with multiple clients” → Unlimited
- Unlimited sub‑accounts removes the ceiling on growth.
- Turn on rebilling so your wallet never becomes a surprise expense.
- “I want to sell GHL as my own software” → Pro/SaaS mode
- Productize plans, set your own prices, and bundle usage (SMS, email, AI) with markups.
- Add‑on the branded mobile app if you need app‑store presence.
Upgrade/downgrade paths that save money
- Path 1 (popular): Start on Unlimited to get everything you need for an agency. If you only keep your own brand after 1–2 months, downgrade to Starter.
- Path 2 (SaaS path): Validate offers on Unlimited, then move to Pro/SaaS when you’re ready to sell plans at scale with automated rebilling.
- Extended trial (via my link): Start on Unlimited/Pro to get up to 30 days, then downgrade to Starter before the trial ends if you want the $97 plan. Access details in the final CTA below.
GHL vs ClickFunnels/Kartra/Systeme (quick snapshot)
| Tool | Entry monthly | Contact limits | Email included? | Multi‑brand (sub‑accounts) |
| GoHighLevel | $97 | Unlimited contacts/users | Yes (usage‑based) | Yes (3 on Starter; unlimited on higher tiers) |
| ClickFunnels 2.0 | ~$147–$197 (varies by promo) | Often capped by plan | Email add‑on/limits by plan | Limited workspaces by plan |
| Kartra | ~$59–$119+ | Capped by plan | Yes (tiered by plan) | Not agency‑style sub‑accounts |
| Systeme.io | $0–$97 | Capped by plan | Yes (included/limits) | Not agency‑style sub‑accounts |
How to read this: If you need multiple client brands under one roof and want to rebill usage, GHL is built for that. If you only need funnels for one brand, ClickFunnels/Kartra/Systeme may be enough (but check their contact/email caps).
GoHighLevel Pricing history (2020 → 2025)
- 2020–2022: Core plans stabilize at $97 and $297 per month. Pro/SaaS emerges at $497 per month for full white‑label + SaaS mode.
- 2023–2024: A2P/10DLC enforcement tightens in the US. Rebilling expands; Marketplace grows.
- 2024: WordPress hosting added/expanded; agencies begin reselling sites inside GHL.
- 2025: AI Employee introduced/standardized with a $97/mo unlimited option alongside usage‑based pricing. WordPress and HIPAA pricing clarified with annual‑save‑two‑months options.
FAQs
Conclusion: Is GHL Worth The Cost and What Plan is Best For You?
If you’re building on one brand, Starter keeps costs simple while you validate. For agencies, Unlimited’s unlimited sub‑accounts is the growth unlock—and with rebilling turned on, usage scales with clients.
If you’re ready to sell software, Pro/SaaS adds packaging, markups, and billing so you can price confidently and grow margins. I provide an in-depth review of GoHighLevel based on my personal experience.
Bottom line: pick the lowest plan that cleanly supports your next 3–6 months, and enable rebilling so there are no surprises. You can always upgrade when the numbers say so.
Final CTA — Get the extended trial + my bonuses
Try it the calm way—no rush, no guesswork.
Use the official 30-day promo link to try either plan. Want SaaS/Pro with white-label + rebilling? Use my extended 30-day Pro trial link here to unlock a full month on the $497 plan—no rush decision, just real usage before you commit.
How to proceed: pick the plan you want to test, set up A2P + email in your first week, then run a few real sequences.
If you need help, grab my bonus bundle (templates, premium tools, and exclusive support)—I’ll send it as soon as you share proof of your signup. When the trial ends, choose the tier your numbers support—and keep the momentum.
