Top Reputation Management Statistics and Trends to Improve Your Brand in 2025

Reputation management is a crucial aspect of business success. With consumers relying heavily on online reviews, social media, and influencer endorsements, a company’s reputation can make or break its brand in a matter of hours. 

Studies show that over 90% of consumers read online reviews before making purchasing decisions, and a single negative experience can cost businesses thousands of potential customers. 

As we move into 2025, reputation management is no longer just about public relations—it’s about harnessing data and technology to monitor, protect, and enhance how your brand is perceived.

This article explores the latest reputation management statistics, revealing the true impact of online feedback, social media interactions, and customer experiences on a brand’s bottom line. 

Keep reading to discover more reputation management statistics that will boost your brand and get you more loyal customers. 

Key Reputation Management Statistics (Editor’s Pick)

• Brand/reputation damage is the 8th biggest global risk but is expected to drop to 21st by 2026.
• The global Enterprise Reputation Management Services market will grow from $4.3 billion in 2023 to $9.8 billion by 2032 at a CAGR of 9.4%.
• The Online Reputation Management Software market is expected to grow from $5.2 billion in 2024 to $14.02 billion by 2031, at a CAGR of 13.2%.
• Corporate reputation drives market value in 2024, with $11.9 trillion of S&P 500 firms’ value tied to reputation.
• 72% of business leaders believe that reputation will have a greater impact on their company’s success over the next five years.
• A company’s reputation makes up 63% of its total market value.
• Reputational risks can lead to financial loss and also hurt an organization’s ability to attract and retain top employees.
• 45% of U.S. respondents in a 2024 survey said they always research online before making a major purchase.
• 77% of people use review sites to help them avoid making a poor purchase decision.
• Local reviews affect 91% of consumers’ overall view of big brands.
• 58% of risk managers seek innovative solutions to protect their organization’s reputation.

What is Reputation Management?

Reputation management is the process of monitoring, influencing, and managing the public perception of an individual, business, or organization. 

It involves tracking and responding to online reviews, social media mentions, and other online content to maintain a positive reputation and address any negative or false information.

Effective reputation management helps build trust, credibility, and a strong reputation, which can lead to increased customer loyalty, improved brand image, and ultimately, business success.

General Reputation Management Statistics

1. Bimbo topped Mexico’s corporate reputation rankings in October 2023 with a score of 10,000 points. Grupo Modelo came in second with 8,300 points, ahead of Google with 8,200 points. (source)

2. 35% of senior corporate communicators say energy is one of the industries that face the greatest reputation challenges. (source)

3. Patagonia topped the US reputation ranking in 2023 with a score of 83.5, closely followed by Costco at 82.1, based on consumer perception of the most visible companies. (source)

4. The global consumer ratings and reviews software market is driven by the growing importance of customer experience, the need for quality improvement, and the impact of SEO and search engine rankings. However, it faces restraints such as data security and privacy issues, fraudulent activities, and integration complexities. (source)

5. Natura led Brazil’s corporate reputation rankings in October 2023 with a score of 10,000 points, followed by Itaú Unibanco and Ambev with scores of 7,880 and 7,830 points, respectively. (source)

6. In a 2023 survey, most consumers in France, Britain, Germany, and Italy believed sustainable brands have a better reputation. In France, 71% of consumers strongly agreed. (source)

7. A 2023 survey of marketing and communication professionals in the Asia-Pacific region revealed that 41.5% of respondents’ organizations had a social listening program in place, while 35.5% did not. (source)

This means that nearly two-fifths of organizations in the region are actively monitoring social media, while over a third are not. 

8. According to a very recent survey, brand/reputation damage is the 8th biggest global risk, but is expected to drop to 21st by 2026. (source)

Reputation Management Industry Growth Statistics

9. The Online Reputation Management Software market is expected to grow from $5.2 billion in 2024 to $14.02 billion by 2031, at a CAGR of 13.2%. (source)

The ORM software is mainly used for brand monitoring and sentiment analysis, helping businesses track and understand their online reputation. 

10. The Customer Reviews Management Software (CRMS) market is valued at approximately $1.2 billion as of 2024 with an anticipated compound annual growth rate (CAGR) of around 15% over the next five years. (source)

11. The online reputation management services market is projected to expand from $0.259 billion in 2023 to $0.852 billion by 2032, growing at a 14.13% CAGR. (source)

12. The global Enterprise Reputation Management Services market will grow from $4.3 billion in 2023 to $9.8 billion by 2032, at a 9.4% CAGR. This growth is driven by the need for companies to maintain a positive online presence, monitor social media and reviews, and protect their reputation from cyber-attacks and data breaches. (source)

13. The Media Intelligence and PR Software market is projected to grow from $10.57 billion in 2023 to $27.51 billion by 2030, at a CAGR of 14.61% from 2024 to 2030. (source)

14. The Feedback and Reviews Management Software market is expected to grow from $10.11 billion in 2024 to $28.04 billion by 2031, at a CAGR of 13.60%. (source) 

15. The global market size for Enterprise Reputation Management Services is projected to grow from $4.3 billion in 2023 to $9.8 billion by 2032, at a CAGR of 9.4%. (source)

16. The social media listening market was worth $8.15 billion in 2023 and is projected to expand at a 14.1% annual growth rate from 2024 to 2030. (source)

North America led the social media listening market in 2023, accounting for over 40% of global revenue.

17. The market for social media monitoring tools is expected to expand from $4.85 billion in 2024 to $8.32 billion by 2031, growing at an annual rate of 8%, fueled by increasing demand for related software and services. (source)

18. The market for social media listening is expected to nearly double from $8.44 billion in 2024 to $16.19 billion by 2029, growing at a rapid pace of 13.9% per year. (source)

19. The global media monitoring tools market is expected to grow from $5.41 billion in 2024 to $17.12 billion by 2032, at a rate of 15.5% per year. (source)

20. Additionally, the US media monitoring tools market is projected to reach $4.38 billion by 2032, driven by early adoption of advanced technologies and the presence of major players like Hootsuite, Oracle, and Salesforce, which will fuel demand for media tracking tools in the region. (source)

21. The North American media monitoring tools market is projected to grow from $4.58 billion in 2023 to $8.94 billion by 2029, at a compound annual growth rate (CAGR) of 11.63%. In 2023, the print media segment led the market, and the United States held the largest share, driven by its vast and diverse media landscape. (source)

22. The global online media monitoring market is projected to grow from $3.2 billion in 2023 to $10.8 billion by 2032, at a CAGR of 14.6%. (source)

This growth is driven by the need for real-time data analytics, effective brand management, and the increasing influence of digital marketing, which are becoming essential for businesses to stay competitive. 

Importance of Reputation Management

23. Corporate reputation drives market value in 2024, with $11.9 trillion of S&P 500 firms’ value tied to reputation. (source)

24. Nvidia’s reputation accounts for 58% of its market cap, equivalent to $1.8 trillion in shareholder value. (source)

25. Most consumers in Germany (77%), Brazil (92%), and China (92%) consider brand reputation a crucial factor when making purchasing decisions, according to a 2024 survey. (source)

26. Reputation accounts for 30% of FTSE 350 companies’ market value in 2024, equivalent to £719 billion, underscoring its enduring importance. (source)

27. 72% of business leaders think that reputation will have a greater impact on their company’s success than profit margins over the next five years. (source)

28. 72% of businesses believe that having more accurate and measurable reputation data could enhance their performance by an average of 63%. (source)

29. 79.5% of risk managers expect reputation risk to become a greater focus in the next five years. (source)

30. A company’s reputation makes up 63% of its total market value. (source)

Cost of Bad Reputation 

31. The failure to harness reputation costs companies an estimated $3.5 trillion combined. (source)

32. Reputational risks can lead to financial loss (86%), and also hurt an organization’s ability to attract (56.5%) and retain (61.5%) top employees. (source)

33. 61.5% of risk managers believe that reputation damage could lead to significant talent loss, impacting both employee retention and recruitment. (source)

34. 69% of job seekers would turn down a job offer from a company with a poor reputation. (source)

Importance of Online Reviews and Ratings

35. 45% of U.S. respondents in a 2024 survey said they always research online before making a major purchase. (source)

36. For healthcare reputation, 86% of consumers read online patient reviews. 73% require a minimum 4-star rating to consider a healthcare provider. (source)

37. Healthcare providers who manage their online reputation see a 40% increase in listing actions and a 300-point Reputation Score increase annually. (source)

38. Requesting reviews boosts hospital online listing engagement by 40%. (source)

39. 33% of US consumers always read online reviews of local businesses, 43% say they regularly read them, and 2% never read them. (source)

40. 77% of people use review sites to help them avoid making a poor purchase decision. (source)

41. 82% of users trust reviews over sales pitches, finding them more influential in their purchasing decisions. (source)

42. Local reviews affect 91% of consumers’ overall view of big brands. (source)

43. 34% of consumers use Instagram, 23% use TikTok for local business reviews. (source)

44. Online reviews are a crucial step in the consumer journey, with 90% reading them before visiting a business, and 88% valuing them equally to personal referrals. (source)

45. 90% of consumers say they consider reviews when making a purchase decision. (source)

46. Consumers have high expectations for brand response times, with 69% wanting a response within 24 hours and 16% demanding an even faster turnaround, seeking answers in just minutes. (source)

47. A single negative review can have a significant impact, requiring up to 40 positive reviews to counteract its effects and restore a company’s reputation. (source)

48. 88% of consumers prefer businesses that reply to every review, while 47% would even consider using a business that fails to respond to any reviews. (source)

49. Google remains the top website for online review reading, but its usage has slightly declined from 87% in 2023 to 81% in 2024. (source)

However, both Apple Maps and Trustpilot have experienced a 3% uptick in consumer usage since 2022, with Apple Maps now at 16% (up from 13%) and Trustpilot at 10% (up from 7%). This shows there is a steady growth in popularity for these services.

50. 59% of consumers think a business should have 20-99 reviews. This means that a moderate number is key to building trust and credibility. (source)

Reputation Risk Management Statistics

51. Only 49% of US companies have a formal crisis communication plan, while 28% have an informal plan, and 23% have no plan or are unsure if they have one. (source)

52. Companies with a formal crisis plan involve IT (91%), business operations (83%), and public relations (81%) most often. (source)

53. Nearly three-quarters (72%) of risk managers and executives say that risk management teams are at least somewhat responsible for overseeing and mitigating reputational risk. (source)

54. 58% of risk managers seek innovative solutions to protect their organization’s reputation, and 41.5% want to understand the benefits of reputation risk insurance. (source)

55. 50% of companies are highly concerned about the impact of brand and reputation risks, especially social media controversies, in the next 3-5 years. (source)

Latest Reputation Management Trends

1. Crisis Management and Damage Control

In 2025, crisis management and damage control will remain crucial in reputation management due to the increasing speed of information sharing and the demand for transparency. 

Brands face the constant risk of online backlash, data breaches, and scandals, making swift and coordinated responses more crucial than ever. 

Another key element of this trend is the emphasis on transparent communication. Audiences today expect brands to respond quickly during a crisis, but also to be open, accountable, and sincere. 

In the next years, businesses will prioritize issuing clear and honest public statements that acknowledge the problem, take responsibility, and demonstrate a commitment to corrective action. 

Alongside this, organizations are increasingly developing detailed crisis response plans, which include escalation protocols, media training for executives, and dedicated crisis teams to ensure they are fully prepared when a crisis arises.

2. AI-powered Reputation Monitoring

Companies are investing in advanced AI tools for proactive monitoring, which allows them to track mentions across social media, news outlets, and online forums. This technology enables organizations to detect potential crises before they fully escalate, providing a window for faster and more effective responses.

AI-driven tools can analyze sentiment and identify emerging trends in real time, helping brands understand how they are perceived at any given moment. 

These systems go beyond simply aggregating data—they interpret tone, context, and reach, giving businesses valuable insights into how certain conversations might impact their reputation. For example, AI can detect early warning signs of negative sentiment in online discussions, allowing businesses to respond before an issue escalates into a full-blown crisis. 

3. User-Generated Content Moderation

This growing trend is driven by the increasing influence of content shared by users on social media platforms, forums, review sites, and other online communities. UGC, while a powerful tool for engagement and brand awareness, poses significant risks if left unchecked. Negative, inappropriate, or harmful content can quickly damage a brand’s reputation, especially if it goes viral.

Brands will need to invest in more sophisticated content moderation strategies, using AI and machine learning to automatically detect problematic posts, comments, or reviews. 

These AI-powered systems will be capable of filtering out harmful content, such as hate speech, spam, misinformation, or offensive material, at a much faster rate than human moderators. With this, companies can prevent negative associations from spreading, helping to safeguard their reputation.

4. Influencer Reputation Management 

Influencer reputation management will become a key focus for companies as influencer missteps can directly impact brand reputation.

Brands will need to thoroughly vet influencers, considering values, behavior, and potential controversies, and continuously monitor their activities to ensure alignment with the brand’s identity. AI tools will aid in tracking influencers’ online behavior, flagging potential risks in 2025.

Conclusion

The statistics on reputation management highlight its growing importance in today’s digital age. Businesses and individuals alike are increasingly aware of how online perceptions impact credibility, trust, and success.

With customer reviews, social media, and search engine visibility playing pivotal roles, proactive reputation management is no longer optional but essential.

By understanding these trends, businesses can take strategic steps to protect and enhance their reputations, ensuring long-term growth and trust in an increasingly competitive marketplace.

FAQs