ActiveCampaign Features Explained (2023): Complete Review Guide

Email marketing tools, direct mail marketing tools, and marketing automation tools have become the go-to software for digital businesses today.

This is because more businesses, whether small, medium, or big-sized businesses, are always looking for softwares that can increase the efficiency of their sales efforts and grow the overall effectiveness of their marketing efforts.

According to Statistics, 26% of over 2000 surveyed consumers agree that direct mail and email ads help them make smart decisions when purchasing an item. 

Businesses and agencies aware of these statistics about the power of email marketing and marketing automation to boost sales and generate more leads are already taking advantage of various tools and funnel builders which can help them achieve their marketing goals.

In this article, I will review a popular marketing automation tool called ActiveCampaign. I will explain in detail all ActiveCampaign features and share my experience with this software.

What Is ActiveCampaign?

ActiveCampaign is a marketing automation platform designed to help you improve your email marketing and customer engagement. 

It offers a variety of features, such as email marketing, sales automation, messaging, and CRM tools to help you streamline your marketing efforts and increase customer satisfaction. 

With ActiveCampaign, you can create targeted email campaigns, automate your sales process, and track customer behavior to understand your audience better.

Key ActiveCampaign Features 

ActiveCampaign offers you a variety of features to enhance your email marketing campaigns. 

You can create and send targeted emails, automate your email marketing, and track your email performance with real-time analytics.

Other features include SMS marketing, dynamic content, social media integration, and split testing. 

But for the purpose of this article, I will talk about the following key features of ActiveCampaign, that is marketing automation, email builder and segmentation, online marketing, third-party integrations and API, CRM, messaging and LIVE chat, customer support and community, Chrome extension, competitive pricing, and white-label program.

#1. ActiveCampaign Marketing Automation

ActiveCampaign is popularly known for its marketing automation feature. It is a powerful tool that allows you to automate and optimize your email marketing campaigns.

With this feature, you can create automated workflows that respond to your subscribers’ behavior, delivering the right message at the right time to increase engagement and conversions.

To start, you can build automation workflows with ActiveCampaign’s intuitive drag-and-drop builder.

You can choose from a variety of triggers, conditions, and actions to create a customized journey for your subscribers.

For example, you can trigger automation when a subscriber joins your list, clicks a link, or opens an email. You can also use conditions to segment your list based on subscriber data or behaviour, such as location or past purchases.

Once you have defined your automation workflow, you can sit back and let ActiveCampaign do the work for you.

ActiveCampaign’s marketing automation also includes powerful features such as split testing, dynamic content, and personalization. 

• With split testing, you can test different subject lines, content, and timing to find the optimal combination for your audience.
• Dynamic content allows you to personalize your emails with dynamic text, images, and calls-to-action based on subscriber data, such as location or past purchases.
• Personalization creates a more engaging experience for your subscribers, increasing the likelihood of conversion.

The marketing automation feature also includes powerful reporting and analytics features. 

You can track the performance of your automation workflows in real-time, monitor open and click-through rates, and see which emails are generating the most revenue.

You can also use attribution reporting to see how your email marketing impacts your bottom line.

Overall, ActiveCampaign marketing automation feature is a comprehensive solution that can help you streamline your email marketing campaigns, increase engagement and conversions, and save you time and resources. 

With its user-friendly interface, extensive integrations, and advanced features, ActiveCampaign is a must-have for any marketer looking to take their email marketing to the next level.

#2. ActiveCampaign Email Builder and Segmentation

The Email Builder and Segmentation features by ActiveCampaign are excellent tools that allow you to create targeted email campaigns that are tailored to your subscribers’ interests and preferences.

With the Email Builder, you can create custom emails using a user-friendly drag-and-drop interface. 

You can choose from a variety of templates and add your text, images, and call-to-action to quickly create engaging emails that resonate with your audience.

ActiveCampaign’s Segmentation feature allows you to group your subscribers based on specific criteria, such as location, interests, or engagement level. 

You can create custom segments based on subscriber data, such as past purchases or website activity, to create targeted campaigns that resonate with your audience. This feature enables you to send the right message to the right audience, increasing engagement and conversions.

In addition to this ActiveCampaign feature, you can send automated emails based on your subscriber behaviour.

For example, you can send a welcome email when a subscriber joins your list or a follow-up email when a subscriber clicks a link in your email.

This feature allows you to create a customized journey for your subscribers that responds to their behaviour, increasing engagement and conversions.

The Email Builder and Segmentation features also come with robust reporting and analytics tools. It lets you track open and click-through rates and revenue generated from your email campaigns.

#3. ActiveCampaign Landing Pages and Online Marketing

ActiveCampaign’s Online Marketing feature is a comprehensive solution that allows you to create and manage effective multichannel marketing campaigns across different channels.

With this feature, you can create custom landing pages, manage your social media accounts, and run targeted ad campaigns to reach your audience and drive conversions.

The Landing Pages feature enables you to create custom landing pages with a user-friendly drag-and-drop interface.

It also comes with an A/B testing feature that allows you to test different variations of your landing pages to find the optimal combination for your audience.

You can choose from a variety of templates and add your text, images, and call-to-actions to create landing pages that resonate with your audience.

The social media feature is where you can manage your social media accounts and schedule posts across multiple social networks. You can also track engagement and monitor social media conversations, enabling you to respond to your audience and build relationships.

The Ads feature allows you to create and manage targeted ad campaigns across multiple channels, including Facebook, Instagram, and Google Ads. 

You can set your budgets and targeting criteria and track the performance of your campaigns in real time.

ActiveCampaign’s Online Marketing feature also includes powerful reporting and analytics tools. You can track the performance of your landing pages, social media posts, and ad campaigns, as well as see which channels that are driving the most traffic and conversions.

#4. ActiveCampaign Third-Party Integrations and API

ActiveCampaign’s third-party integrations and API feature allow you to connect your ActiveCampaign account with other applications and services to streamline your workflow and improve your marketing automation.

With over 870 integrations, it integrates with popular tools like Zapier, Shopify, ClickFunnels, Salesforce, and WooCommerce.

This allows you to automate your marketing efforts and save time on manual data entry and processes.

ActiveCampaign’s API allows developers to build custom integrations and applications to extend the functionality of ActiveCampaign.

With the API, you can manage your contacts, automate campaigns, and perform other tasks.

One of the key benefits of this feature is the ability to create a seamless and personalized experience for your contacts. By integrating with other tools, you can gather more information about your contacts and use that data to create targeted and relevant campaigns.

For example, by integrating with your e-commerce platform, you can use customer purchase history to trigger specific campaigns or upsell opportunities. By integrating with your CRM, you can use contact data to create more personalized and relevant communications.

#5. ActiveCampaign Customer Relationship Management (CRM)

This feature is another feature that ActiveCampaign is popularly known for. It allows you to manage your contacts, track deals, and automate your sales processes all in one place.

Its user-friendly interface and powerful features allow you to organize your contacts quickly, view detailed deal pipelines, and track your team’s progress.

The ActiveCampaign CRM allows you to customize your pipeline stages, set up tasks and reminders, and automatically move deals through the sales funnel.

You can also track the communication history for each contact and deal, including emails, calls, and notes.

One of the key benefits of this feature is the ability to integrate it with your marketing automation. By connecting your CRM with your marketing campaigns, you can create more personalized and targeted messages for each contact based on their behavior and interactions with your company.

The ActiveCampaign CRM also provides advanced reporting and analytics, allowing you to track key metrics like revenue, conversion rates, and sales velocity. You can easily view performance metrics for individual sales reps, as well as the team as a whole, to make data-driven decisions and optimize your sales process.

Another advantage of ActiveCampaign CRM is its Mobile App, which allows you to access your contacts, deals, and tasks from anywhere around the world. This enables you to stay on top of your sales process, even when you’re on the go.

#6. ActiveCampaign Messaging and LIVE Chat

ActiveCampaign’s Messaging and Live chat feature allows you to engage with your customers and leads in real time, providing a personalized and efficient experience.

With Messaging, you can send targeted messages to your contacts, while Live chat enables you to have real-time conversations with them.

Messaging allows you to send personalized messages based on your contacts’ behavior and interaction with your business. You can create targeted campaigns using automation workflows and send messages through a variety of channels, including email, SMS, and Facebook Messenger.

The Messaging feature provides powerful segmentation and personalization features, allowing you to send the right message to the right contact at the right time. You can create custom tags and fields to organize your contacts and use them to create highly targeted campaigns.

Live chat allows you to have real-time conversations with your website visitors, providing instant support and answering their questions in real time. You can customize the chat widget to match your brand’s look and feel and set up automated responses to common questions.

One of the critical benefits of Livechat is the ability to capture leads and increase conversion rates. By providing instant support and answering questions, you can build trust with your visitors and convert them into customers.

Messaging and Livechat also integrate with other ActiveCampaign features, allowing you to capture leads, track their behavior, and trigger automated campaigns based on their interactions with your business.

#7. ActiveCampaign Customer Support and Community

ActiveCampaign’s Customer Support and Community provide you with the resources you need to get the most out of your account and succeed in your marketing efforts. 

With a variety of support options and an active community, you can quickly get the help you need and connect with other ActiveCampaign users.

ActiveCampaign offers 24/7 email support and phone and chat support during business hours. This ensures that you can get the help you need, no matter the time of day. 

The support team is very responsive and can help you with everything from technical issues to best practices and strategies.

In addition to support, ActiveCampaign also has an active community of users. The ActiveCampaign community provides a platform for users to connect, network, share tips and tricks, and ask and answer questions.

The community is an excellent resource for learning new strategies, getting feedback on campaigns, and connecting with other marketers.

ActiveCampaign also offers a variety of resources to help you learn more about the platform and improve your marketing efforts. The resources include a knowledge base, video tutorials, webinars, and a blog. 

These resources cover a wide range of topics, including getting started with the platform, best practices for email marketing, and advanced automation strategies.

An essential reason customer support and community are excellent features is the ability to learn from other users’ experiences. By connecting with other marketers, you can get insights into what works and doesn’t and learn from their successes and failures. This makes you better at your job, so you can use ActiveCampaign to the fullest.

#8. ActiveCampaign Chrome Extension

The Chrome extension for ActiveCampaign is a popular and highly-rated feature that allows you to access and interact with your contacts directly from your browser. 

With over 10,000 users, the ActiveCampaign Chrome extension is a powerful tool that can help you streamline your workflow and improve your productivity.

A vital benefit of the Chrome Extension is its ability to integrate with your Gmail account. This integration allows you to automate your email marketing efforts directly from your inbox. 

With the extension installed, you can trigger automated campaigns based on your contacts’ behavior and interactions with your business.

For example, you can automatically add a contact to a specific campaign when they open an email or click on a link in your email. You can also use the extension to create and send personalized emails to your contacts without having to navigate to the ActiveCampaign platform.

In addition to its integration with Gmail, the Chrome Extension provides powerful search and filtering capabilities, allowing you to find the contact or deal you’re looking for quickly. You can search by name, email address, or phone number and apply filters based on tags, custom fields, and other criteria.

The extension also allows you to add new contacts and deals directly from your browser, which saves you time and ensures that your database is up-to-date and accurate.

Another advantage of the chrome extension is its ability to integrate with other tools and platforms. You can connect the extension with other Chrome apps and extensions and with other marketing and sales platforms to streamline your workflow and improve your productivity.

#9. ActiveCampaign Pricing

Currently, ActiveCampaign has various pricing plans, and it is dependent on which feature you want to purchase from this software.

Each feature has a pricing plan, and it ranges from the Lite Plan to the Enterprise plan. I will advise that you check out its pricing page for clarity. Meanwhile, I will break it down for you in the simplest way possible.

ActiveCampaign offers four pricing plans: Lite ($29), Plus ($49), Professional ($149), and Enterprise (which is the customized plan).

Below is a breakdown of each pricing plan of ActiveCampaign:

Lite Plan ($29 per month)

• Email Marketing & Marketing Automation
• 24/7 Chat & Email Support
• Inline Forms
• Site & Event Tracking
• API & Webhooks
• 1 User

Plus Plan ($49 per month)

• All Lite Plan features
• Landing Pages 
• Facebook Custom Audiences & Lead Ads
• Lead Scoring
• Pop-Up & Modal Forms
• Conditional Content
• WooCommerce, Shopify & BigCommerce Integrations
• 3 Users maximum

Professional Plan ($149 per month)

• All Plus Plan features
• Predictive Sending
• Split Automations
• Salesforce Integration
• Microsoft Dynamics 365 Integration
• Site Messages
• Attribution Reporting
• 5 Users maximum

Enterprise Plan (Customized Plan)

• All Professional Plan features
• Custom Reporting
• Custom Objects
• Single Sign-On
• Uptime SLA
• HIPAA Support
• Custom Mailserver Domain
• Unlimited Email Testing
• 10 Users maximum

#10. ActiveCampaign White-Label Program

The White Label Program by ActiveCampaign enables both agencies and regular customers to offer their clients a fully branded, customized marketing automation and CRM solution. 

The program is available on all enterprise-level accounts with no additional fees, making it a cost-effective way for partners to offer a comprehensive solution to their clients.

The White Label Program is primarily used by two groups of customers: agencies and businesses.

Agencies can use the white-label program to offer their clients a fully customized solution that is tailored to their specific needs. 

By using the White Label Program, agencies can create a branded version of ActiveCampaign that is consistent with their branding and messaging. 

This allows agencies to offer a seamless experience to their clients, increasing the likelihood of retention and loyalty.

Regular businesses can also utilize ActiveCampaign white-label feature to customize the platform, add their own branding and messaging, and make the platform look like an internal software to their team.

Also, businesses can utilize the White Label Program to offer a customized software to their own clients. This is particularly useful for businesses that provide marketing or CRM services to their clients.

This will enhance the customer experience and increase brand awareness and brand recognition.

The White Label Program provides a range of customization options, including the ability to use custom domain names, logos, and color schemes. 

In addition to branding, partners have access to a range of tools and resources to help them promote and sell their branded solutions.

This includes sales and marketing collateral, training and support, and access to the ActiveCampaign Partner Network, a community of like-minded partners who can offer advice and support.

ActiveCampaign Pros and Cons

Pros	Cons
ActiveCampaign allows you to automate and manage your marketing processes with ease.	The platform is not beginner-friendly, with all the tools and functionality available.
You can deliver personalized content based on the segmentation of your audience.	The reporting feature is limited and can be a drawback for marketers who require more advanced analytics.
The user-friendly interface makes it easy to navigate and use all its features.	ActiveCampaign can be expensive for small businesses or startups on a tight budget.
It offers excellent customer support via live chat, email, and phone.

My Experience Using ActiveCampaign 

As a digital and affiliate marketer,  I’ve used ActiveCampaign for a few months, and I can say that it enhanced my business’s growth. 

The platform is very intuitive and easy for me to use. I created targeted email campaigns and automated my marketing efforts. 

The automation features are simply outstanding. I could set up sophisticated workflows that helped me save a lot of time and keep my customers engaged.

One downside to my experience was the cost of this software. While the features and functionality are worth the investment, it may be difficult to justify the cost if you’re just starting out.

However, what I love most about ActiveCampaign is the ability to segment my audience and create personalized content that resonates with them. 

The platform offers a wide range of integrations with other tools I use, such as ClickFunnels and my various social media page, making it easy for me to streamline my workflow and get better results.

I enjoyed the exceptional customer support. The chat and email support are available 24/7, and the support team is always quick to respond and incredibly helpful.

ActiveCampaign Features Frequently Asked Questions

See Also:

• ActiveCampaign Black Friday & Cyber Monday Official Deals
• Kartra vs. ActiveCampaign: Who Wins In 13 Critical Features?

Final Thoughts

ActiveCampaign offers very useful features that can help you automate, scale your marketing efforts, and drive results. 

Overall, ActiveCampaign’s powerful features, integration capabilities, and competitive pricing make it a worthwhile investment for businesses looking to streamline their marketing efforts and drive growth.